V-TAC (lighting)

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V-TAC is an LED lighting brand which first started in Dubai, United Arab Emirates. The company became an international brand with presence mainly within the EU and the Middle East.

It was founded in 2009 by two brothers Dinesh & Satish Sajnani, while heading different companies in Dubai and Hong Kong. Dinesh Sajnani, took care of distribution under their company DNS General Trading LLC, while Satish Sajnani took care of procurement under V-TAC Exports Limited in Hong Kong.

During the same year, V-TAC tied-up with an exclusive distributor from Sofia, Bulgaria which later became V-TAC Europe Ltd. for the brand's market in Eastern Europe.

The V-TAC Brand

V-TAC’s brand is present in 80 countries, mainly within the EU and the Middle East. Besides its global distributors, V-TAC develops its brand in different media by participating in various international lighting trade fairs and building presence in print and social media.

Over the years, V-TAC has participated in international trade shows like Professional Electrician’s Elex Show, Autumn Fair, Spring Fair, IAW International Trade Fair For Retail Promotions and Imports, Middle East Electricity Exhibition, and HKTDC International Lighting Fair.

In late 2017, V-TAC started an in-branding program with Samsung Electronics Ltd. for its new PRO series — a collection of five-year-warranty LED products equipped with LED chips and upgraded components provided by Samsung. During Light + Building 2018 in Frankfurt, Germany, V-TAC had two exhibition booths to represent two of its current major product groups: the aforementioned PRO series and the Essentials series.

V-TAC also constantly built its brand presence on print, having been featured on leading electrical and traders magazines like Electrical Wholesaler, Professional Electrician, and A1 Magazine. V-TAC has also participated on this year’s Big Energy Saving Week — a social media campaign by Energy Saving Trust, Citizens Advice, and the Department for Business, Energy, & Industrial Strategy aiming to help millions of householders struggling with their energy bills.

History

V-TAC was initially founded in 2009 as DNS General Trading LLC in Dubai, United Arab Emirates and most of the sourcing and development of products was supplied by their procurement office based in Hong Kong under the name V-TAC Exports Ltd.

In 2010, a major distributor in Sofia, Bulgaria did a partnership with V-TAC’s brand to establish V-TAC Europe to cater to the Eastern Europe market as well as other regions of greater Europe.

In 2011, V-TAC Technologies DMCC was established to be the sales and marketing headquarters of the company.

In 2013, a major distributor in the UK has established V-TAC UK Ltd. in Southall, London to cater to the brand’s market in the UK and West European countries.

In 2015, a trade-only V-TAC showroom was built in Budapest, Hungary.

Due to V-TAC’s increasing presence in Europe, more trade-only showrooms were established in Vienna, Austria, Bucharest, Romania, Paris, France, and Frankfurt, Germany in 2016.

Operations

V-TAC is a global LED lighting brand with headquarters in Dubai, United Arab Emirates. It has distribution offices in Sofia, Bulgaria and London, United Kingdom. It has distributors in over 80 countries worldwide carrying V-TAC’s brand name. In 2017, the brands consolidated revenue from its different distributors reached its peak at $120 million from its $1 million revenue in 2010.

Products & Services

Over the years, V-TAC has developed and distributed over 1800 high quality LED lighting products in its catalog, manufactured and tested by top accredited laboratories, certification, and compliance bodies in the EU like TUV SUD, Dekra, and RoHS. The brand has four product series:

• PRO Series
• Essential series
• V-TAC Smart
• V-TAC Gallery

Product Categories

• LED Bulb Series
• LED Candle Series
• LED Filament Series
• LED PAR Bulb Series
• LED Downlights
• LED Floodlights
• LED Highbays
• LED Track Lights
• Table Lamps
• LED Street Lights
• LED Wall Washers
• Neon Flex Series
• Outdoor Series
• LED Panel Series
• LED Spotlights
• LED Modules
• LED Strip Lights
• Strip Accessories
• Strip Power Supplies
• Fixtures for Tubes
• Fixtures with LED
• LED Tube Series
• Pendants
• Garden Lamps

V-TAC also provides DIALux Design Schemes, planogram services, and ready-made FSDUs for its retail market.

Recognitions

In 2015, their main distributor and founding company DNS General Trading LLC was awarded 22nd among top performing SMEs in Dubai.

In 2016, V-TAC Europe Ltd. was listed in London Stock Exchange Group's 1000 Companies To Inspire.

Dubai Projects Division

V-TAC has been actively providing LED lighting solutions for numerous projects in the Gulf area.

Company Name	Location	Project Details
PAR64 Events	Dubai Sports City	The company replaced its 580 fluorescent fixtures in cabins, reception, lobby and waiting area with V-TAC 60X60 LED panels.
Apoorva Jewellers	Dubai	Apoorva Jewellers replaced their 50W Halogen bulbs with 7W V-TAC spotlights to achieve higher and better quality of illumination.
Royal Suiting	Abu Dhabi	Royal Suiting replaced all the old metal lite track lights with the V-TAC LED Track lights which helped in not only cutting on energy costs but also enhancing the perceived quality of the suits that attracted their exact target market.
Al Metla Supermarket	Sharjah	Al Metla Supermarket replaced all 330 fluorescent tubes with V-TAC T5 LED tubes.
Luza Co. (FZC)	Dubai	They replaced all their warehouse and production house lighting fixtures with V-TAC LED high bays.
Qasar Marjan	Kuwait	LED floodlights were used in many of their stadium projects.
Union Paper Mills	Dubai	UPM used V-TAC LED Streetlights 50W, 100W, 150W in and around our Union Paper Mills facility, for narrow streets, and main lanes.
South Asia Building Services LLC	Dubai & Abu Dhabi	South Asia Building Services used V-TAC LED highbays for several executed projects like Olympia Lube Oil Warehouse in Abu Dhabi and Solentis FZCO in Dubai.

External links

• www.example.com

V-TAC Innovative LED Lighting

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