V2food
V2food is an Australian-based producer of plant-based meat substitutes. The company is a partnership between Jack Cowin’s Competitive Foods Australia and CSIRO’s investment fund Main Sequence Ventures.[1] The company is building a factory to produce legume-based meat alternatives.
History
v2food was founded in early 2019 as a partnership between Jack Cowin’s Competitive Foods & CSIRO’s investment fund Main Sequence Ventures. Jack Cowin’s company owns Hungry Jack’s as the master franchisee of Burger King in Australia. The founder and CEO is Nick Hazell, who was previously the Masterfoods and PepsiCo Research Director.[2][3]
CSIRO entered into an arrangement where the organization would generate research in exchange for an equity stake.[4] CSIRO is a highly regarded Australian federal government research agency. Professor Martin Cole of CSIRO said the motivating factor behind the company was the challenge of producing food for a growing population.[1]
Financial Review reported that a factory to supply v2food would break ground before the end of 2019 with a budget of $20 million. Competitive Foods currently operates a facility in Brisbane which will streamline the process. The factory will produce hamburger patties processed from grain legumes.[5]
Product
Dr. Michelle Colgrave, Molecular analysis team leader at CSIRO Agriculture and Food, said that the most important objective was "to create a realistic meat replacement that tasted good."[4]
Hungry Jack’s launched v2food’s first product in October 2019 named “The Rebel Whopper.”[5][6][7]
The product received a favourable review in News.com.au. They observed that the smell and taste were indistinguishable from real meat.[8] In a review for Startup Daily, Chef David Rodwell said he was "impressed by how it performed and the end result was delicious."[9]
References
- ↑ 1.0 1.1 Vickovich, Aleks (2019-05-24). "Hungry Jack's and CSIRO scientists to develop meat-free Whopper". Business Insider Australia. Retrieved 2019-10-21.
- ↑ "Australia just got a new plant-based meat startup; v2food". 9News. 2019-10-02. Retrieved 2019-10-21.
- ↑ Daly, John (2019-10-08). "CSIRO teams with takeaway tycoon to make 'fake meat' fast food". Australian Broadcasting Company. Retrieved 2019-10-21.
- ↑ 4.0 4.1 Heard, Gregor (2019-10-03). "Plant based protein to boost Aussie pulse sector". Newcastle Herald. Retrieved 2019-10-21.
- ↑ 5.0 5.1 Balley, Michael (2019-10-01). "Jack Cowin to build $20m fake meat factory". Australian Financial Review. Retrieved 2019-10-21.
- ↑ Daly, John (2019-10-08). "CSIRO teams with takeaway tycoon to make 'fake meat' fast food". Australian Broadcasting Company. Retrieved 2019-10-21.
- ↑ Koehn, Emma (2019-10-01). "Cowin says cow out as Hungry Jack's offers meat-free option". Brisbane Times. Retrieved 2019-10-21.
- ↑ Paine, Hannah (2019-10-02). "v2Food: Vegan alternative that tastes just like meat coming to Hungry Jack's". News.com.au. Retrieved 2019-10-21.
- ↑ Thomsen, Simon (2019-10-02). "The billionaire behind Hungry Jacks is betting on plant burgers for his next fortune". Newcastle Herald. Retrieved 2019-10-21.
External links
References
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