Varon Bawa
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Varon Bawa (born on 25th September 1986, in Mumbai, India), is a marketing consultant and entrepreneur with over 15 years of rich experience in helping businesses succeed through innovative brand strategy and superlative design. He is currently Managing Director and Chief Executive Officer of Littlemore Services Pvt. Ltd. www.littlemoreservices.co.in, a full-service design, creative and marketing agency based in Mumbai.
Early Life:
Varon did his schooling at G. D. Somani School, Mumbai and his junior college at H.R. College of Commerce and Economics, Mumbai. He graduated from Jai Hind College, Mumbai, with a bachelor’s degree in Management Studies, with a specialization in Marketing.
Career:
Varon started his career as an intern at Indian television channel 9X as an Associate Producer. He built his expertise working on several marquee shows such as the dance reality show Yeh Hai Jalwa, Tyohaar Dhamaka and Kaun Jeetega Bollywood Ka Ticket. Varon also worked for LiFE Trust, a not-for-profit organization devoted to breaking the cycle of poverty in India through service and education. He developed a self-sustaining Re.1 campaign for the organization that enabled customers at Lifestyle stores across the country to donate to the LiFE Trust cause by adding just Re.1 to their shopping bill. A decade in the running, this campaign is still going strong as one of the most successful NGO-retail partnerships in the country. After a 2-year stint heading marketing and sales for an organization in the distribution business, Varon gained valuable exposure working on high-impact projects for a startup ideation agency. Some of his key projects were: - Creative Director for AFP Panasonic Aapka Sapna Hamara Apna (3 seasons) with Dentsu and Colosceum - Creative and Edit Head for reality show AFP "Maruti Ritz Jeele Ye Pal" with LoLintas - Associate Creative Head for Times of India Femina Miss India (2011) - AFP Creative Head for reality show "LG Mallika-E-Kitchen" Seasons 2, 3 & 4 with LG & Colosceum - Worked closely with MTV VMAs and Reliance Digital, on their overall strategy and amplification, and as an on-ground partner
Littlemore Services Pvt Ltd.:
Website : www.littlemoreservices.co.in Instagram : https://instagram.com/littlemoreservicespvtltd?igshid=ffddk3zium6f Facebook : https://www.facebook.com/littlemoreservices/?fref=ts
Varon started Littlemore Services (LMS) in 2011 as a one-stop marketing and digital solutions provider. Establishing themselves as a trusted partner in less than a decade, LMS has worked with major listed brands such as Reliance Industries Ltd. (MDA Group), Piramal Enterprises, Welspun, Videocon, Mahindra Partners, Sansui and Tata Motors, among others. The organization has also worked with several premium brands such as Seven Islands Harley Davidson, Kawasaki, The Irish House and French Connection, as well as mass brands such as Bafna Motors (Maharashtra’s leading Tata Motors distributor) and the ABCN Group (logistics and manufacturing). With the mega-conglomerate Reliance Industries, LMS has executed events across the country for telecom giant Jio. The organization has also worked closely with Vibrant Advertising (the in-house advertising agency of RIL) as an extension of their marketing arm, thus working with most of the RIL Group companies and brands such as Reliance Jewels, Jio, Reliance Trends and Reliance Brands (Hamleys, Thomas Pink, Brooks Brothers, Kenneth Cole and DC, amongst others). Varon also conceptualized the highly successful Selfie Le Le Re contest https://timesofindia.indiatimes.com/city/mumbai/salman-khan-meets-winners-of-reliance-digitals-selfie-le-le-re-contest-in-mumbai/articleshow/48113570.cms for Reliance Digital, leveraging the popularity of Salman Khan during the promotion of one of his hit movies at the time. Other clients in the LMS portfolio include Creative Group (a 1000+ Cr company), Sunjewels, Dr. Tvacha (one of Maharashtra's fastest growing hair, skin, slimming and anti-aging brands), TONIQ (one of India's leading accessory brands), Punjab Sind and Precision Electricals. LMS also partners with several startups, small to mid-sized companies, as well as large organizations to deliver superior marketing services as per each client’s unique need. With Welspun, LMS worked on the ideation and execution of the packaging for their FIFA World Cup 2018 Russia collection in their entire Bed and Bath category, which was distributed to over 50 countries worldwide. LMS has also diversified into internal communications by partnering closely with Piramal Enterprises in designing and executing their internal communications & employer branding strategy, working closely on marketing and communications for their initiatives around Learning & Development, Employee Engagement, Diversity & Inclusion, Rewards & Recognition and Employee Value Proposition, among others.
Giving Back:
Varon Bawa and LMS are closely associated with The Life Foundation http://www.lifetrustindia.org/ and other NGOs, to give back to the society in which they operate. Varon is passionate about animal welfare and is actively involved with individuals and organizations dedicated to the rescue, adoption and welfare of homeless animals in India, such as World For All Animal Care and Adoption, Animals Matter To Me (AMTM) and The Modern Mowgli, among others. He is a proud doggy dad to an indie that he rescued off the streets of Mumbai.
Varon Bawa
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