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Vikas Satwalekar

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Vikas Satwalekar
Born(1944-06-19)19 June 1944
💀Died27 June 2020(2020-06-27) (aged 76)
Mumbai, Maharashtra, India27 June 2020(2020-06-27) (aged 76)
🏫 EducationNational Institute of Design
Basel School of Design
💼 Occupation
Graphic designer, educator
Known forCorporate identity for Mother Dairy, National Dairy Development Board (NDDB), Doordarshan channels
👩 Spouse(s)Suranjana Satwalekar
👶 ChildrenEeshaan Satwalekar
👴 👵 Parent(s)Madhav Satwalekar (father)
👪 RelativesShripad Damodar Satwalekar (grandfather)
🏅 AwardsGrandmaster Commendation, Icograda Design Week (2007)

Vikas Satwalekar (19 June 1944 – 27 June 2020) was an Indian graphic designer, professor, and educational administrator. He served as the Executive Director of the National Institute of Design (NID), Ahmedabad, from 1989 to 2000, and headed the institute's visual communication programme from 1982 to 2000.[1][2]

Early life and education

Satwalekar was born on 19 June 1944. His grandfather, Shripad Damodar Satwalekar, was a Sanskrit scholar and painter. His father, Madhav Satwalekar, was also a painter and art educator.[3]

Before training in design, Satwalekar studied English literature at St. Xavier's College, Mumbai, while attending morning art classes at his father's institute and evening life-drawing classes at the Sir J. J. School of Art.[4][3] He subsequently completed postgraduate studies in graphic design at the National Institute of Design in Ahmedabad, followed by advanced studies in typography and graphic design at the Basel School of Design (Allgemeine Gewerbeschule Basel) in Switzerland.[1][5]

Career

Satwalekar joined the faculty at NID as one of its early educators.[5] He headed the institute's visual communication programme from 1982 to 2000. In July 1989, he was appointed Executive Director of NID, a position he held until June 2000.[2] During his directorship, NID expanded its publications department and design outreach programs. After his retirement from NID, he worked as an independent design consultant based in Mumbai.[1]

Design work

Satwalekar designed corporate identity programs and exhibitions for public and private sector clients. In 1970–1971, he designed the "drop" logo for the National Dairy Development Board (NDDB), representing the Operation Flood dairy development program led by Verghese Kurien, as well as the corporate identity for Mother Dairy.[4][6]

He also developed channel identities, screen graphics, and signature films for Doordarshan networks—including DD News, DD Metro, and National Sports—as well as Prasar Bharati and Broadcast Worldwide (Channel Tara).[1]

His exhibition design projects included the Khalsa Heritage Museum in Anandpur Sahib, the "Bharat Ek Darshan" exhibition, and the "India Exhibit" at the Commonwealth Institute in London.[1][3]

Awards and honours

  • Grandmaster Commendation (2007) – Presented on the occasion of the Icograda Design Week in India Conference at IIT Bombay, honoring his lifetime contributions to graphic design and design education.[3]

Personal life and death

Satwalekar was married to Suranjana Satwalekar, an NID alumna and design educator. They had one son, Eeshaan.[1]

Satwalekar died in Mumbai on 27 June 2020, at the age of 76.[1]

References

  1. ↑ 1.0 1.1 1.2 1.3 1.4 1.5 1.6 "Former executive director of NID passes away". The Indian Express. 2 July 2020. Retrieved 27 August 2026.
  2. ↑ 2.0 2.1 "History of NID - Past Directors". National Institute of Design. Retrieved 27 August 2026.
  3. ↑ 3.0 3.1 3.2 3.3 "D'source Biography | Prof. Vikas Satwalekar". D'source, IIT Bombay. 9 February 2007. Retrieved 27 August 2026.
  4. ↑ 4.0 4.1 Sengupta, Hindol (10 September 2017). "Designing a doorknob was just the beginning for India's first crop of 'visualisers'". Hindustan Times. Retrieved 27 August 2026.
  5. ↑ 5.0 5.1 Morley, Madeleine (4 December 2019). "In the 1960s, the National Institute of Design Trained India's First Design Educators". AIGA Eye on Design. Retrieved 27 August 2026.
  6. ↑ "D'source Design Gallery on Classic Logos of India". D'source, IIT Bombay. Retrieved 27 August 2026.