Vikki Tobak

Vikki Tobak
Born	Almaty, Kazakhstan
Occupation	Journalist, author, curator

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Vikki Tobak is a culture journalist, author, independent curator and producer born in Soviet-era Kazakhstan who was raised in United States. She reports about, and creates content regarding; politics, arts, social justice and music photography.

Her articles have been appeared in The Fader, Complex, Mass Appeal, The Undefeated, Paper Magazine, ID Magazine, The Detroit News, Vibe and was formerly the producer and columnist for CBS Market Watch, CNN, Bloomberg News, TechTV and other media organizations. She was the founding curator of FotoDC's film program, and served as the art commissioner/curator for the Palo Alto Public Art Commission in Silicon Valley. She has lectured about music photography at American University, VOLTA New York, Photoville, Chicago Cultural Center and the Museum of Contemporary Art Detroit.

Early life

Tobak's family immigrated to U.S. in the late 1970's when she was just five years old, landing in a diverse part of Detroit, Michigan. In an interview given to journalist Ben Merlis for the online magazine udiscovermusic.com she commented on her early musical experience, “I landed in Detroit – a predominantly black city, predominantly music-oriented city, where music is everywhere you go. You hear Motown, you hear Aretha and Stevie Wonder, that was my impression of what America was from the start." In Cold War America, some of her white classmates often treated her with mistrust, whereas the black community, she says, welcomed her with open arms.

It was there in Detroit, that she was also immersed in early hip hop culture. New York groups like Public Enemy and EPMD were writing about creating identity and demanding respect. The movement really spoke to her, inspiring her to be closer to the pulse. As a teenager, Tobak moved from Detroit to New York City where, after working for a time as a cashier and doorwoman at the nightclub called Nell's, she got an entry level job at Payday Records, the label known for such hip hop performers as Gang Starr, Guru, DJ Premier, Jeru the Damaja and Mos Def. After just a few months at the company she was promoted to marketing and PR director, which included organizing photography sessions for the artists. She continued to work in the music industry throughout the nineties, experiences that gave her a behind-the-scenes perspective on the rise of hip hop culture. Her insider knowledge on the subject segued into work as a music journalist and also as a music photography curator.

Career

In 2018, she authored the book Contact High: A Visual History of Hip-Hop (published by Penguin Random House/Clarkson Potter). The book features analog photography sessions of hip hop legends complimented by the photographers' personal stories about the images. The Contact prints featured span from the very beginnings of the Hip hop genre until the end of the regular use film photography for music pictures (2007). The book was considered one of Time Magazine's 25 Best Photobooks of 2018. and the New Yorker described the publication as a, "Wondrous tribute to the way hip-hop overturned not just the sound of culture but also ways of seeing."

In 2019, The Annenberg Space For Photography in Culver City, California hosted an exhibit entitled Contact High: A Visual History of Hip Hop, based upon the contents of the book in association with the museum's 10th anniversary. The exhibit was curated by Tobak along with creative direction from hip hop artist and journalist Fab Five Freddy.

In an interview given to Quartz regarding the exhibit, Tobak stated (specifically in reference to the photographers' contact sheets), “It’s a rare glimpse into their process and allows viewers to see so much more than the final product". And added, "The 80’s and 90’s were a time when photographers had greater access to musicians, coinciding with the dominance of music magazines and album cover and magazine cover art”.

Interviews about Vikki Tobak include:

• 2016 The Daily Edit – "Contact High Project" interview by Heidi Volpe
• 2016 Bright Young Things - "The Story of Hip Hop Photography "

Selected works

• 1995 Detroit News - Interview with Brian Bell (Weezer)
• 2015 The Fader - " Sadie Barnette Turned Her Family's Radical History Into Art"
• 2016 The Fader - "Adam Foss Has A Vision For Juvenile Justice Reform"
• 2016 Mass Appeal "Jay Z's Reasonable Doubt (album) Got This Photographer $1300 Cash & a Career"
• 2016 Medium - "Black Guns Matter"
• 2016 Narratively (January) - "Visualizing The Overlooked Legacy of Mass Incarceration"

References

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