Vintage Menswear
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Vintage Menswear is a fashion movement trend based on the apparel of the late 19th century and early 20th century. The idea of the vintage menswear came during the mid 1960s, but gained popularity from the 2000s-2010s. The popularity was due to social media forms like YouTube, Reddit, Instagram, and Twitter.
History[edit]
20th Century[edit]
Vintage menswear first came in popularity through the Teddy Boy subculture from Britain. These styles were comprised of 1940’s zoot suits and the Edwardian era/Victorian era. This style was due to tailors creating style based on Edwardian clothing hoping to sell to young officers. However, the style was not popular with its target market, leaving tailors with piles of unsold clothing which. To recover from the losses, the styles were sold cheaply to menswear shops in London.
21st Century[edit]
When social media platforms started coming on the technology market, men started sharing this style that was somewhat reminiscent of the Teddy Boy style, but a bit more accurate of what would have been worn. The vintage style went up further in popularity with the Gentleman’s Gazette blog being created. The interest went from being a style, to a fashion movement. This caused more vintage fashion influencers to pop up. Instagram became the main spot to share these fashions.
Criticism[edit]
While vintage menswear fashion is defiantly very popular, this doesn’t mean there wasn’t criticism of the trend.
In 2012 Abercrombie & Fitch announced their intention to expand their presence on Savile Row, a famous British Tailoring street, this caused a group of humorous vintage loversThe Chaps to begin a protest for April 23, 2012. This caused coverage from major news magazines like The Guardian.
This is when Saville Row tailor’s questioned the usefulness of this protest. Some people believe Savile Row is already a relict from ancient times. So, if now vintage influencers show up in costumes, they confirm the view of the general public that Savile Row is history.
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