Vladimir Gendelman

Vladimir Gendelman (born June 22, 1974) is an American entrepreneur. He is the founder and CEO of Company Folders and Printwand.^[1]^[2] He has been working in the field of print, design, business communications and small business management over the past decade and participates in print-related conferences and seminars.^[3]

Family and Early Life[edit]

Gendelman was born to Anna and Yury Gendelman. He was raised in Kharkov, Ukraine where his family experienced poor living conditions.^[4] Gendelman immigrated to the US when he was a teenager. When he moved to Detroit, he worked several jobs like an ice-arena custodian, a demolition worker, a pizza delivery person, a door-to-door salesman, a carpet merchant, and a software developer. He also worked as a grocery bagger for three days.^[3]

Gendelman is married to Janet and they have two kids, Noa and Aaron.

Career[edit]

Vladimir Gendelman started his own business in 2003 with little funds, after gaining experience in computer repair. But in 2012, his business lost 80% of their website traffic due to Google’s changing algorithms. He didn’t file for bankruptcy but catered customers into a different area and brought his business, Company Folders, back into smooth running, in 2013.^[5]

Gendelman has a varied range of reputable clients which include Sony, Hallmark, Ford, and other Fortune 500 companies, and a multitude of universities and government/non-profit agencies.^[6]

Gendelman has written a number of informative pieces on font psychology.^[7]

References[edit]

[1] ttps://www.asicentral.com/news/how-to/april-2016/9-can-t-miss-negotiation-strategies/

[2] ttps://www.forbes.com/sites/entrepreneursorganization/2014/10/27/when-the-thrill-is-gone-4-ways-to-bring-passion-back-to-your-business/#67510f96587b

[:0-3] 3.0 ^3.1 https://ideamensch.com/vladimir-gendelman/

[4] ttps://www.huffingtonpost.com/rabbi-jason-miller/ukrainian-protests-and-th_b_4919333.html

[5] ttps://www.entrepreneur.com/article/233108

[6] ttps://businesscollective.com/vladimir-gendelman-company-folders-inc/index.html

[7] ttps://bigthink.com/ideafeed/how-typefaces-and-fonts-affect-your-subconscious

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