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WAWW-LD

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WAWW-LD
Rochester, New York
United States
ChannelsDigital: 30 (UHF)
Programming
Subchannels30.1 HSN[1]
Ownership
OwnerSquirrel Broadcasting Company
History
First air dateApril 20, 1990 (1990-04-20)
Former channel number(s)
  • Analog: 38 (1990–2004)
  • 20 (2005–2021)
Technical information
Facility ID27573
ERP15 kW
Transmitter coordinates43°8′7″N 77°35′6″W / 43.13528°N 77.58500°W / 43.13528; -77.58500
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Links

WAWW-LD (channel 30) is a low-power television station licensed to serve Rochester, New York, United States. The station is owned by Squirrel Broadcasting Company, a joint venture of James Smisloff and New York radio and TV station owner Craig Fox. Its lone subchannel broadcasts HSN.

History

Hometown Vision, Inc., received a construction permit on July 31, 1989, to build a new low-power TV station on channel 38 in Rochester with call sign W38AW. Construction began by year's end on the new station's studios on Monroe Avenue.[2] Test broadcasts began April 20, 1990, with All News Channel as a primary program source and the station filling the last 30 minutes of each hour with local and national syndicated shows.[3] The station's fare also included dubbed South American soap operas, 1920s movies, and professional wrestling.[4] Programming from HSN began to appear on W38AW in 1994.[5]

In 1995, Hometown Vision sold W38AW for $125,000 to Kaleidoscope Affiliates of Little Rock, Arkansas.[6] Kaleidoscope owned a service known as "America's Disability Channel", which channel 38 began to air as Kaleidoscope's 16th such station; the service included programs with audio description for the visually impaired and closed captioning for the hearing impaired.[7] The call letters were changed to WAWW-LP in December 1995, when the Federal Communications Commission (FCC) permitted the use of conventional four-letter call signs by low-power television stations. Kaleidoscope Affiliates changed its name in 1998 to Equity Broadcasting Corporation. Equity then sold WAWW-LP to Venture Technologies Group in January 2002.[8]

After moving to channel 20 in 2005 due to displacement by the digital facility of WKBW-TV in Buffalo, Squirrel acquired WAWW-LP from Venture for $10,000.[9] It continued to broadcast in analog until the final shut-off date for low-power stations in the United States, July 13, 2021,[10] and resumed broadcasting in digital for the first time by the start of December.[11]

References

  1. ↑ "RabbitEars query for WAWW-LD". rabbitears.info. Retrieved March 7, 2022.
  2. ↑ Dorland, Charles (December 21, 1989). "Rochester's 6th TV station is set to air in March". Democrat and Chronicle. Rochester, New York. p. 1A, 16A. Retrieved March 7, 2022 – via Newspapers.com.
  3. ↑ Dorland, Charles (April 20, 1990). "New low-power TV channel signs on today in Rochester". Democrat and Chronicle. Rochester, New York. p. 1C. Retrieved March 7, 2022 – via Newspapers.com.
  4. ↑ Orr, Jim (January 19, 1993). "Microwave breakdown KO's W38AW; Honeoye boy's story on '911'". Democrat and Chronicle. Rochester, New York. p. 2C. Retrieved March 7, 2022 – via Newspapers.com.
  5. ↑ Marino, Eugene (June 29, 1994). "Top-rated 'Roseanne' rates No. 1 for filth in media survey". Democrat and Chronicle. Rochester, New York. p. 2C. Retrieved March 7, 2022 – via Newspapers.com.
  6. ↑ DeChick, Joe (August 31, 1995). "Channel 38's vanishing act may end soon". Democrat and Chronicle. Rochester, New York. p. 1C. Retrieved March 7, 2022 – via Newspapers.com.
  7. ↑ Marino, Eugene (October 18, 1995). "Visually- and hearing-impaired get their own channel". Democrat and Chronicle. Rochester, New York. p. 2C. Retrieved March 7, 2022 – via Newspapers.com.
  8. ↑ "BALTTL-20011207ABF Application for Transfer of Control". fcc.gov. December 7, 2001. Retrieved March 6, 2022.
  9. ↑ "Deals". Broadcasting & Cable. April 2, 2005. Retrieved March 6, 2022.
  10. ↑ "LMS #157034 Request for Silent Authority of an Analog LPTV Station Application". FCC Licensing and Management System. August 12, 2021. Retrieved March 6, 2022.
  11. ↑ "LMS #176717 License To Cover for LPTV Station Application". FCC Licensing and Management System. December 2, 2021. Retrieved March 6, 2022.


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