WEBS Internet Solutions
| Webs Logo.jpg | |
 | |
| Private | |
| ISIN | 🆔 |
| Industry | Digital marketing and SEO |
| Founded 📆 | 2013 |
| Founder 👔 | Gilad Kamer, Erez Suissa |
Areas served 🗺️ | Israel, Germany, Switzerland, United States, United Kingdom |
| Services | SEO, GEO, Sponsored Promotion, Reputation Management |
| Members | |
Number of employees | 1-10 |
| 🌐 Website | www.webs.co.il |
| 📇 Address | Nesher, Israel |
| 📞 telephone | |
Webs Internet Solutions is an Israeli digital marketing company specializing in organic search engine optimization (SEO), Generative Engine Optimization (GEO), sponsored advertising, and online reputation management. Founded in 2013, the company operates from Nesher, Israel, and provides services to businesses in both domestic and international markets, including the United States, Germany, the United Kingdom, and Switzerland. The company is primarily recognized for its focus on long-term organic growth strategies and its emphasis on transparency in client relationships. [1]
History
Webs Internet Solutions was founded in 2013 by Gilad Kamer and Erez Swissa. Kamer entered the SEO industry after previously working as a self-employed gardener who struggled to market his business online. After investing in website promotion services that reportedly failed to produce meaningful results, he began independently studying search engine optimization and later pursued professional training in the field. [2]
As Kamer developed expertise in SEO methodologies, the business evolved from freelance optimization work into a full digital marketing agency. In its early years, the company focused primarily on the Israeli market, helping small and medium-sized businesses improve their search engine visibility through organic promotion strategies. As demand increased, the company gradually expanded its client base internationally and diversified its service offerings.
Leadership
Gilad Kamer serves as the company’s CEO and is considered the public-facing figure of the organization. Kamer has frequently referenced his early experiences as a business owner searching for effective marketing solutions as a major influence on the company’s philosophy. According to company statements, his background outside the traditional marketing industry shaped the organization’s emphasis on transparency, measurable results, and customer retention.
Erez Swissa co-founded the company and is associated with the marketing and sales side of operations. Together, the founders developed the company’s approach around the idea that digital marketing agencies should function as long-term strategic partners rather than solely service providers. Public company messaging has consistently emphasized honesty with clients regarding ranking expectations, competitive limitations, and long-term growth potential.
Services
Webs Internet Solutions operates across several core digital marketing disciplines. The company’s primary focus remains organic SEO, which includes keyword research, technical website optimization, content development, backlink strategy, and user experience analysis. The organization states that its SEO campaigns are designed to improve long-term search visibility while aligning with search engine quality guidelines.
In addition to SEO, the company offers sponsored advertising management across platforms such as Google Ads and social media networks. These services include campaign creation, budget management, conversion optimization, and audience targeting. Reputation management services are also part of the company’s operations, with campaigns focused on suppressing negative search results and strengthening positive online visibility for brands and individuals.
Beginning in 2024, the company introduced GEO services, or Generative Engine Optimization. These services focus on adapting websites and digital content for visibility within AI-generated responses from platforms such as ChatGPT, Perplexity, and Google AI Overviews. The company describes GEO as an extension of traditional SEO strategies adapted for artificial intelligence-based search systems.
Philosophy
A central component of the company’s public identity is its emphasis on transparency and client flexibility. Webs Internet Solutions promotes a service model without long-term contractual obligations, positioning this approach as a way to maintain accountability and client trust. Company representatives have stated that clients should continue working with the agency based on satisfaction and measurable results rather than contractual restrictions.
The organization also emphasizes realistic communication regarding SEO expectations. Public messaging from the company frequently references the unpredictability of search engine algorithms and the importance of gradual authority-building rather than guaranteed rankings. This approach contrasts with segments of the SEO industry that promote rapid ranking improvements or highly aggressive optimization strategies.
References
- ↑ Uri Gefen, "Over the years, I have realized that when you run an organization with an empathetic agenda, it is easier to maneuver in times of emergency", on the Ynet website, September 25, 2024.
- ↑ AI SEO, Webs Internet Solutions website (Accessed May 2026).
External Links
