Well Link Insurance Group
| File:Logo of Well Link Insurance Group.png | |
Native name | 立橋保險集團 |
|---|---|
| Subsidiary | |
| ISIN | 🆔 |
| Industry | Insurance |
| Founded 📆 | 2016 in Hong Kong |
| Founder 👔 | |
| Headquarters 🏙️ | Hong Kong |
Area served 🗺️ | Hong Kong |
Key people | Mr. Thomas Lee (CEO) |
| Products 📟 | Life, health, and general insurance, savings products |
| Revenue🤑 |  HK$660 million (2024) |
| HK$169 million (2024) | |
| Total assets | HK$7.91 billion (2024) |
| Total equity | HK$1.63 billion (2024) |
| Members | |
Number of employees | |
| Parent | Well Link Financial Group |
| Subsidiaries | Well Link Life Insurance Company Limited Well Link General Insurance Company Limited |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
| Well Link Insurance Group | |||||||||||
| Traditional Chinese | 立橋保險集團 | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Simplified Chinese | 立桥保险集团 | ||||||||||
| |||||||||||
Well Link Insurance Group (Chinese: 立橋保險集團; pinyin: laap6 kiu4 bou2 him2 zaap6 tyun4) is a Hong Kong-based insurance group with wholly-owned subsidiaries including Well Link Life Insurance Company Limited (hereinafter referred to as Well Link Life) and Well Link General Insurance Company Limited (hereinafter referred to as Well Link Insurance), which operate life insurance and general insurance businesses respectively.[1][2][3][4]
History
In August 2016, Well Link Financial Group acquired Direct Asia (Hong Kong) Limited, which was subsequently renamed Well Link General Insurance Company Limited in June 2017. [5]
In April 2019, Well Link Life received approval from the Insurance Authority to operate a long-term life insurance business, and officially launched in July 2019.[6]
In January 2026, AM Best has revised the outlooks to positive from stable and affirmed the Financial Strength Rating of "B+" (Good) and the Long-Term Issuer Credit Rating of "bbb-" (Good) of Well Link Life. [7]
In April 2026, Fitch Ratings has assigned Well Link Life an Insurer Financial Strength (IFS) Rating of 'BBB' (Good), and the outlook is stable. [8]. In the same month, S&P Global assigned its 'BBB-' local currency long-term issuer credit IFS ratings to Well Link Life, and the outlook is stable. [9]
Operations
Well Link Life
Well Link Life (Chinese: 立橋人壽) offers life insurance, endowment, and annuity products.
Well Link Insurance
Well Link Insurance (Chinese: 立橋保險) was formerly known as Direct Asia (Hong Kong) Limited, which provides general insurance products and services including private motor insurance, travel insurance, home insurance, commercial insurance plans.[10]
Performance
Well Link Life
Well Link Life's new business total premiums surged 149% year-on-year in 2025, placing it 11th in the market. The company also ranked 14th in total gross premiums written and ranked 9th in the brokerage channel, per Insurance Authority statistics. [11]
Gross Premiums Written (GPW)
| Direct inforce & group business as at the end of the period (2023 – 2025) | ||||||
|---|---|---|---|---|---|---|
| Insurer | 2025[11] | 2024[12] | 2023[13] | |||
| GPW (HK$’000) | Market Share | GPW (HK$’000) | Market Share | GPW (HK$’000) | Market Share | |
| Well Link Life | 9,800,856 | 1.46% | 3,965,671 | 0.79% | 1,070,556 | 0.24% |
Business Development Capabilities
| Direct individual & group new business performance (2023 – 2025) | ||||||
|---|---|---|---|---|---|---|
| Insurer | 2025[11] | 2024[12] | 2023[13] | |||
| GPW (HK$’000) | Market Share | GPW (HK$’000) | Market Share | GPW (HK$’000) | Market Share | |
| Well Link Life | 9,697,823 | 2.93% | 3,902,231 | 1.78% | 963,836 | 0.53% |
See also
References
- ↑ "INSURANCE AUTHORITY REGISTER OF AUTHORIZED INSURERS" (PDF). Insurance Authority. Retrieved 1 Jan 2019.
- ↑ "Register of Authorized Insurers". Insurance Authority. Archived from the original on 2020-11-07. Retrieved 2020-11-07.
- ↑ "立橋人壽獲批 經營長期保險業務" (in Chinese). Sing Tao Daily. 2019-04-10. Retrieved 2025-11-20.CS1 maint: Unrecognized language (link)
- ↑ "【保監批准】立橋人壽獲批在港經營長期保險業務" (in Chinese). Ming Pao. 2019-04-09. Retrieved 2019-04-09.CS1 maint: Unrecognized language (link)
- ↑ "Hiscox Sells Hong Kong Division of DirectAsia to Well Link Group Holdings". Insurance Journal. 2016-08-31. Archived from the original on 2024-08-05. Retrieved 2026-03-21.
- ↑ "Well Link Insurance Brand Assets". Brandfetch. Retrieved 2026-04-25.
- ↑ "AM Best Revises Outlooks to Positive for Well Link Life Insurance Company Limited". www.web.ambest.com. Retrieved 2026-01-29.
- ↑ "Fitch Assigns Well Link Life First-Time IFS Rating of 'BBB'; Outlook Stable". Fitch. Retrieved 2026-04-26.
- ↑ "Well Link Life Insurance Assigned 'BBB-' Rating; Outlook Stable". S&P Global. Retrieved 2026-04-26.
- ↑ "About Well Link". Well Link Insurance Group. 2026-04-25. Retrieved 2026-04-25.
- ↑ 11.0 11.1 11.2 "January 2025 to December 2025 (New Business # and In-force Business *)" (PDF). www.ia.org.hk. Retrieved 2026-04-25.
- ↑ 12.0 12.1 "Insurance Authority - Quarterly Release of Provisional Statistics for Long Term Business 2024" (PDF). www.ia.org.hk. Retrieved 2025-08-20.
- ↑ 13.0 13.1 "Insurance Authority - Quarterly Release of Provisional Statistics for Long Term Business 2023" (PDF). www.ia.org.hk. Retrieved 2025-08-20.
External links
Template:Insurance companies of China
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