WhiteLabelDating
Type of site | Online dating service |
|---|---|
| Available in | English |
| Owner | Venntro Media Group |
| Revenue | £25m |
| Website | www |
| Commercial | Yes |
| Registration | Yes |
| Launched | 2003 |
| Current status | Active |
WhiteLabelDating.com (WLD) is an online dating platform provider that allows anyone to launch of their own dating site.[1] The company currently has 3,243 partners worldwide in countries including the US, Canada, South Africa, Australia and all European regions. Headquartered in Windsor, England, the company also has offices in Miami, US and Sydney, Australia. In 2009, it announced annual revenue in excess £25 million.[2]
History[edit]
WhiteLabelDating.com (WLD) was started in 2003 by Ross Williams,[3] founder and managing director of web design agency Rawnet, and Steve Pammenter, a recruitment consultancy owner who set up Global Personals Limited in order to fund and launch WhiteLabelDating.com. WLD was started as a means to maximise revenue from online dating by applying the ‘white label’ concept to dating platforms.
This enabled the company to provide dating software, membership database, payment processing, customer support, hosting infrastructure and tax processing to partners looking to set up dating sites in any of the major English speaking countries including the UK, USA, Australia, Canada and South Africa. White Label Dating partners with over 400 active partners all over the world.
The membership database is segmented according to personal details (age, sex, geographical location, etc.) and interests (sexual preference, music tastes, religion, hobbies, etc.) and then shared amongst all the partner sites in the network. This means that a member who joins on a "general" dating site will appear in the search results of all sites in the same category. The same approach works for other facets such as Over 50s, Casual and Gay dating. There are also some unusual terms on some websites where they claim they can irrevocably use any information that you have provided to them. There seems to be no opt-out as to how far this data is shared between related sister companies.
In 2009 WLD announced annual turnover of £25 million, hired Darren Damiano from Match.com as financial director and secured a further 2000 plus partners.[4]
In 2015, they changed their name to Venntro Media Group.[citation needed] They also announced that they are working on launching a mobile app.[5]
Timeline[edit]
- 2003: Global Personals Limited launched Singles365.com, a flagship dating site to help populate the shared membership database, using the WhiteLabelDating.com platform.
- 2004: WLD began trading as its own entity in September 2004
- 2005: After 12 months of building up a membership database, WLD began attracting a number of partners who wanted to start building their own dating sites.
- 2007: WLD secured a number of exclusive relationships to provide the WLD platform to major publishers including Bauer (formerly EMAP), IPC, Dennis Publishing and a number of niche publishers in the UK.[6]
- 2008: WLD was short-listed for the ‘One to Watch’ award and won the ‘Financial Director of the Year Award’ at the Fast Growth Business Awards. WLD currently runs 1,004 partner sites and generates an annual turnover of £5,303,000. WLD received an honourable mention in the ‘Tenon Entrepreneurial Spirit’ category of the National Business Awards.
- 2009: WLD signed a further 186 partners including CosmoDating, Men’s Health and Borders.[7]
- 2012: They were one of the top 50 fastest growing digital companies in Europe.[8]
See also[edit]
References[edit]
- ↑ Aune, Sean P. "Dating Toolbox: 120+ Sites For Singles To Find Love". Mashable. Retrieved 2021-01-13.
- ↑ "WLD launches dating sites for Borders, Cosmo and Men's Health". RealWire. Retrieved 10 February 2016.
- ↑ Haglage, Lizzie Crocker,Abby (2013-02-14). "The New Rules of Online Dating". The Daily Beast. Retrieved 2021-01-13.
- ↑ milo yiannopoulos (17 August 2009). "WhiteLabelDating.com poaches execs from Match.com and DatingDirect". TechCrunch. AOL. Retrieved 10 February 2016.
- ↑ "Becoming Mr Matchmaker: Venntro founder Ross Williams talks going mobile, nature v nurture, and ginger dating". CityAM. 2015-08-16. Retrieved 2021-01-13.
- ↑ "Insiders' Guide: White Label Dating". Retrieved 10 February 2016.
- ↑ "Technology News Releases". IT-Director.com. Retrieved 10 February 2016.
- ↑ "Top 50 Fastest Growing Digital Companies in Europe". Fourth Source. 2012-05-09. Retrieved 2021-01-13.
External links[edit]
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