Wilkins Coffee
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| Product type | Coffee |
|---|---|
| Owner | John H Wilkins & Company |
| Country | United States |
| Introduced | Error: first parameter is missing. |
| Markets | North America |
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Wilkins Coffee was a brand of coffee produced and sold in the United States by John H Wilkins & Company in Washington D.C.[1][2] The brand is particularly remembered for a series of commercials produced by puppeteer Jim Henson, in which early examples of his Muppets—in this case, "Wilkins", a character who enjoys Wilkins Coffee[3], and "Wontkins", a character who does not—are used to advertise the coffee.[4][5]
History[edit]
Wilkins Coffee was founded in 1899 by John H. Wilkins Sr. The company sold coffee, tea and spices. His son John Wilkins Jr later took over the business.[6][7][8]
Wilkins Coffees slogan was ‘'Try Wilkins Coffee It’s Just Wonderful!’[9][10]
Wilkins and Wontkins[edit]
In 1957, Jim Henson was hired by Helen Ver Standig who worked on advertising Wilkins Coffee, to produce commercials using early Muppet characters, Jim Henson produced these commercials from 1957 to 1961.[6][11][12][13] Each ad ran for about 10 seconds long.[14] They were composed of an 8-second puppet skit, and a 2-second shot of the advertised Wilkins product.[15] The ads were very successful. In 1958, 25,000 puppets of Wilkins and Wontkins were sold for 1 dollar each.[16] There were also ads for Wilkins Tea, Wilkins Instant Coffee, and Wilkins Community Coffee. Later on, another form of ad arose. It was the News Report ads. The formula went as such: the news anchor, Scoop Wilkins, would say something about some place, and the reporter, Skip Others, would provide witty commentary. Jim Henson also used Wilkins and Wontkins in ads for several other brands, such as Nash’s Coffee, Kraml Dairy, Taystee Bread and Faygo.[17] The last ads to feature Wilkins and Wontkins were ads for Community Coffee in 1969.[11]
later history[edit]
John H. Wilkins, Jr. died in 1967 of a heart ailment.[1][10]
Wilkins Coffee had a number 1 retail spot in the 1950s but as competition got tougher with company's such as General Mills and Folgers Wilkins began losing its market share.[8] In the early 1990s Wilkins Coffee started to sell Wilkins and Wontkins shirts to try to regain popularity.[18]
Wilkins Coffee has been defunct since 1992.[6]
In 2006 Helen Ver Standig died of respiratory failure at the age of 86.[19]
In recent years the Wilkins Coffee ads have gone viral online.[20][21][22][23][24]
Book cites[edit]
- Coffee and Tea Industries and the Flavor Field. 1918. p. 948. Retrieved 2022-01-29. Search this book on
- Davis, M. (2008). Street Gang: The Complete History of Sesame Street. Viking. p. 82. ISBN 978-0-670-01996-0. Retrieved 2022-01-29. Search this book on
- Jones, B.J. (2015). "Chapter Four - Muppets, Inc.". Jim Henson: The Biography. Ballantine Books. ISBN 978-0-345-52612-0. Retrieved 2022-01-29. Search this book on
- Boyd's Directory of the District of Columbia for ... R.L. Polk & Company. 1920. p. 142. Retrieved 2022-01-29. Search this book on
References[edit]
- ↑ 1.0 1.1 "John H. Wilkins Dies at 65; Headed Coffee Company Here". The Washington Post. April 1, 1967. ( via "Chief Navy Coffee Roaster". SHORPY - The American Photo Archive.)
- ↑ Montague, J. (2017). The Subdivisions of Avalon Heights, Langdon, Montello, Woodridge, and Winthrop Heights. Book Venture Publishing LLC. p. 611. ISBN 978-1-946492-16-6. Retrieved 2022-01-25. Search this book on
- ↑ "Wilkins Puppet". National Museum of American History. Retrieved 2023-10-11.
- ↑ Davis, Michael (2008). Street Gang: The Complete History of Sesame Street. Viking. ISBN 978-0-670-01996-0. Retrieved January 25, 2022. Search this book on
- ↑ Gwin, Melinda (2020-11-05). "Wilkins Coffee Commercials and the Muppets You Never Knew". OddFeed. Retrieved 2023-10-15.
- ↑ 6.0 6.1 6.2 "Jim Henson once sold coffee with two manic Muppets named Wilkins and Wontkins - The Washington Post". The Washington Post. 2019-12-28. Archived from the original on 2019-12-28. Retrieved 2023-09-11.
- ↑ "Just Wonderful: 1925". Shorpy.com. Retrieved 2023-10-11.
- ↑ 8.0 8.1 "COFFEE OR...KEEPING THINGS PERKING AT WILKINS COFFEE - The Washington Post". The Washington Post. 2021-02-20. Archived from the original on 2021-02-20. Retrieved 2023-10-12.
- ↑ Sorene, Paul (2018-08-19). "Jim Henson's Sadistic And Hilarious Adverts For Wilkins Coffee (1957-1961)". Flashbak. Retrieved 2023-10-16.
- ↑ 10.0 10.1 "Just Wonderful: 1925". Shorpy.com. Retrieved 2023-10-16.
- ↑ 11.0 11.1 "Wilkins Coffee (Advertising)". TV Tropes. Retrieved 2023-09-11.
- ↑ Dumas, Zoe (2023-03-25). "The Early Violent Work of Jim Henson Is Far From Felt Friendly". MovieWeb. Retrieved 2023-10-11.
- ↑ Sorene, Paul (2018-08-19). "Jim Henson's Sadistic And Hilarious Adverts For Wilkins Coffee (1957-1961)". Flashbak. Retrieved 2023-10-15.
- ↑ Food, in; Drink; November 8th, Television |; Comment, 2022 Leave a. "Jim Henson's Commercials for Wilkins Coffee: 15 Twisted Minutes of Muppet Coffee Ads (1957-1961) | Open Culture". Retrieved 2023-10-15.
- ↑ "Jim Henson's First TV Commercial Muppets Were Kinda Violent". Nerdist. Retrieved 2023-09-11.
- ↑ "Wilkins Coffee hand muppets advertisement". The Evening Sun. 1958-11-25. p. 13. Retrieved 2023-10-15.
- ↑ "Muppet Central Articles - Interviews: Jim Henson". muppetcentral.com. Retrieved 2023-10-16.
- ↑ "Wilkins Coffee ad, promoting a t-shirt with Wilkins and Wontkins". The Baltimore Sun. 1990-10-21. p. 716. Retrieved 2023-10-15.
- ↑ Holley, Joe (2006-09-25). "Helen Ver Standig". Washington Post. ISSN 0190-8286. Retrieved 2023-10-15.
- ↑ "Jim Henson's Old Wilkins Coffee Ads Resurface, Boy Are They Dark". TMZ. Retrieved 2023-10-11.
- ↑ Tennes, Carly (2021-02-22). "Jim Henson's Wildly-Violent Early Coffee Commercial Goes Viral". Cracked.com. Retrieved 2023-10-11.
- ↑ "Resurfaced Violent Muppet Killings Give Bygone Brand Wilkins Coffee a Moment". Daily Coffee News by Roast Magazine. 2021-02-22. Retrieved 2023-10-15.
- ↑ "60 years later, Jim Henson's Muppet coffee ads are still a hit". 2022-09-14. Archived from the original on 2022-09-14. Retrieved 2023-10-15.
- ↑ "Wilkins and Wontkins". Know Your Meme. 2020-11-06. Retrieved 2023-10-15.
See Also[edit]
External links[edit]
Some of these are citeable to support additional content
- United States. Federal Trade Commission (1954). Economic Report of the Investigation of Coffee Prices. U.S. Government Printing Office. p. 219. Retrieved 2022-01-25. Search this book on
- Standard Advertising Course for Printers. United typothetae of America. 1919. p. 106. Retrieved 2022-01-25. Search this book on
- Cents-off Promotions in the Coffee Industry. Bureau of Economics. 1966. p. 20. Retrieved 2022-01-25. Search this book on
- United States. Patent Office (1962). Official Gazette of the United States Patent Office. U.S. Patent Office. p. https://books.google.com/books?id=3GUbAQAAMAAJ&pg=RA2-PA131 131]. Retrieved 2022-01-25. Search this book on
- "Wilkins Coffee - Wilkins and Wontkins (1957-1961, USA)". YouTube. Retrieved January 25, 2022. NOTE -- May have copyright issues
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