Will Johnson (The Harris Poll)
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Will Johnson is an American executive who serves as CEO of The Harris Poll, an American market research and analytics company that has been tracking the sentiment, behaviors, and motivations of American adults since 1963.[1][2][3]
Based in Chicago, Illinois, Johnson focuses on brand and market research, advocating for pollsters to find the intuitive feelings that drive the opinions captured by polls.[4][5][6][7] Time profiled Johnson in 2022, calling him an "optimist" about America and its polling industry.[8] He claims that Americans are less divided than they seem and that voters value competence, moderation, and pragmatism.[9][10][11]
Johnson is cited in the mainstream media on matters of public opinion, analyzing surveys from The Harris Poll.[12][13][14] In addition to national trends, he shares insights on specific cities like Chicago and Rochester, New York, where the company has an office.[15][16][17] Johnson also focuses on marketing, economic issues, and sports-related topics.[18][19][20][21]
Early life and education[edit]
Johnson is from Winnetka, Illinois.[22] He graduated magna cum laude from Lafayette College in 2002, majoring in government and law.[23][24] His honors thesis was about the political impact of Millennials.[25] Johnson also received a Master’s in Business Administration from Northwestern University's Kellogg School of Management.[26]
Career[edit]
Johnson oversees human resources and business units at The Harris Poll, while John Gerzema is in charge of new business, client service, and innovation.[27][28] Under Johnson's leadership, the company has grown to advise Fortune 500 companies and institutions like the Centers for Disease Control and Prevention.[29]
Prior to being named CEO of The Harris Poll in 2017, Johnson was president of BAV Consulting (a WPP company), which oversees BrandAsset Valuator, a survey of brand and consumer behavior.[30][31][32][33]
Personal life[edit]
Johnson is a board member of Tutoring Chicago, as well as a member of The Economic Club of Chicago and the Young Presidents’ Organization.[34] He lives in Chicago with his wife and two sons.[35]
References[edit]
- ↑ "America Is Less Divided Than We Think, Says Harris Poll CEO". Time. Retrieved 2022-10-31.
- ↑ "Harris Poll CEO: "Voters Are Exhausted"". Chicago Magazine. Retrieved 2023-03-06.
- ↑ "Will Johnson in seven | Feature". Research Live. Retrieved 2023-03-06.
- ↑ "Tech Talk with The Harris Poll CEO Will Johnson". www.prweek.com. Retrieved 2023-03-06.
- ↑ Staff, C&E (2022-05-16). "The Digital Future of Survey Research Faces a Challenge". Campaigns & Elections. Retrieved 2023-03-06.
- ↑ "Harris Poll's Will Johnson: Why Polling Still Matters". Merion West. 2022-05-03. Retrieved 2023-03-06.
- ↑ Prince, Erich J. (2022-06-10). "Harris Poll CEO Will Johnson on the Intersection Between Polling and News (Podcast)". MediaVillage. Retrieved 2023-03-17.
- ↑ "America Is Less Divided Than We Think, Says Harris Poll CEO". Time. Retrieved 2022-11-15.
- ↑ "America Is Less Divided Than We Think, Says Harris Poll's CEO". news.yahoo.com. Retrieved 2022-11-15.
- ↑ "Harris Poll CEO: "Voters Are Exhausted"". Chicago Magazine. Retrieved 2023-03-03.
- ↑ Slevin, Peter (2023-02-25). "Lori Lightfoot Makes Her Case to Chicago". The New Yorker. ISSN 0028-792X. Retrieved 2023-06-22.
- ↑ "Poll: Most Americans say enhanced benefits encourage people to stay unemployed". money.yahoo.com. Retrieved 2023-03-06.
- ↑ Jones, Charisse. "Moving to the suburbs to escape the coronavirus? Maybe not, a new survey says". USA TODAY. Retrieved 2023-03-06.
- ↑ "Coronavirus: Fauci receives Moderna's Covid-19 vaccine — as it happened". Financial Times. 2020-12-22. Retrieved 2023-03-06.
- ↑ "Crain's Daily Gist podcast: What business leaders think of Chicago's economic future". Crain's Chicago Business. 2021-05-10. Retrieved 2023-03-03.
- ↑ "Editorial: Enough with the rabbit hunt, Willie Wilson". Chicago Tribune. Retrieved 2023-03-03.
- ↑ Oklobzija, Kevin (2023-01-25). "The Harris Poll still relevant after all these years | Rochester Business Journal". Retrieved 2023-03-03.
- ↑ Robb, Charles Passy, , Greg. "Don't tell Americans the economy is getting better — they're still worried about a recession, poll finds". MarketWatch. Retrieved 2023-03-06.
- ↑ Jahns, Adam. "Bears Arlington Park stadium project beginning to win over more fans?". The Athletic. Retrieved 2023-03-06.
- ↑ Peterson, Matt. "Good Economic News Hasn't Boosted Biden. Here's Why". www.barrons.com. Retrieved 2023-06-21.
- ↑ "Opinion | Real Solutions to Reduce Plastics Pollution". The New York Times. 2023-06-05. ISSN 0362-4331. Retrieved 2023-06-22.
- ↑ "William Johnson '02 Gauges Political Significance of "Millennial Generation"". News. 2002-01-15. Retrieved 2022-09-30.
- ↑ "William Johnson '02 Gauges Political Significance of "Millennial Generation"". News. 2002-01-15. Retrieved 2022-09-30.
- ↑ "To the Lafayette Class of '23: Congratulations, you did it!". News. 2023-05-18. Retrieved 2023-06-01.
- ↑ "William Johnson '02 Gauges Political Significance of "Millennial Generation"". News. 2002-01-15. Retrieved 2022-09-30.
- ↑ "Class Notes| Alumni Wire Fall/Winter 2022 Kellogg Magazine". www.kellogg.northwestern.edu. Retrieved 2022-11-22.
- ↑ Feigen, Marc A.; Jenkins, Michael; Warendh, Anton (2022-07-01). "Is It Time to Consider Co-CEOs?". Harvard Business Review. ISSN 0017-8012. Retrieved 2022-09-15.
- ↑ Choudhary, Vidhi. "Salesforce Joins the List of Companies With Two CEOs. Here's a Look at How They're Doing". TheStreet. Retrieved 2022-09-15.
- ↑ "To the Lafayette Class of '23: Congratulations, you did it!". News. 2023-05-18. Retrieved 2023-06-01.
- ↑ Blake, Paul. "How the Presidential Election May Affect the Trump Brand". ABC News. Retrieved 2023-03-16.
- ↑ "Daily Research News Online no. 24423 - Harris Announces New Leadership Team". www.mrweb.com. Retrieved 2022-09-30.
- ↑ "Harris appoints joint CEOs | News". Research Live. Retrieved 2022-09-30.
- ↑ "Harris Names Mark Penn As Chair, Restructures Leadership". PRovoke Media. Retrieved 2022-05-27.
- ↑ "Will Johnson in seven | Feature". Research Live. Retrieved 2023-03-03.
- ↑ "Perspective | Parenting through a pandemic: What a CEO has learned while working from home". Washington Post. ISSN 0190-8286. Retrieved 2022-09-19.
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