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Wirestock

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Wirestock is a platform that provides services related to selling stock photography, videography, and vector art through one-door-access to stock content marketplaces. It was founded by Mikayel Khachatryan, Ashot Mnatsakantan, Vladimir Khoetsyan, and Hovhannes Kuloghlyan in 2019. Wirestock uses Computer Vision to generate keywords and captions for content submitted by its creators. As of 2022, the platform has generated 5 million file uploads and sales on 10+ marketplaces.

History[edit]

Wirestock was founded in 2019 by four friends Mikayel Khachatryan, Ashot Mnatsakantan, Vladimir Khoetsyan, and Hovhannes Kuloghlyan. The team was curious about the issues faced by modern-day creatives and found a solution by creating one-door access to large stock content marketplaces. This was done in order to decrease the time and effort required from an individual to license their content on stock content marketplaces.

Once the central idea was born, the rest became an iterative process. In May 2019, automated captioning and keywording as well as digital model releases were introduced to the platform. These functions allowed Wirestock users to upload their content and, by turning on the ‘Easy Submission’ mode, have their metadata automated. Video and vector uploads were soon to follow, released in December 2020 and November 2021 respectively. Additionally, print sales became a part of Wirestock in December of 2021.

During the initial launch, the one-door access to stock marketplaces pertained to Shutterstock, Adobe Stock, Alamy, and Dreamstime. But when the platform expanded its reach, Depositphotos and Pond5 joined the list in August 2019 and January 2020 respectively.

Wirestock's first fundraising was led by HIVE in 2019[1]. The company introduced Wirestock to a team of top angel investors including Magdalena Yesil, Vahe Kuzoyan, Hovig Safoian, Argam DerHartunian, Vache Shirikian, Andrej Kiska, Ilya Golubovich, and Nerses Ohanyan, all of whom participated in the first round of funding.

In 2021, Wirestock raised a round of investments[2] with participation from, Vulcan Capital, 2048 Ventures, Graph Ventures, A.Partners, I2BF, S7V, and others.

Technology[edit]

Wirestock uses Computer Vision ML to automate manual steps that individuals usually have to go through while licensing their content on stock content marketplaces. When users upload a photo, video, or vector to the platform, Wirestock's "Easy Submission" tool allows creators to skip writing keywords and captions for their content for automated keyword and caption writing.


This article "Wirestock" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Wirestock. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.

  1. Team, HIVE (2019-12-10). "Announcing our latest investment in Armenia: Wirestock". HIVE Ventures. Retrieved 2022-05-04.
  2. Thompson, David (3 February 2022). "Wirestock raises $2.3M to help visual content creators earn passive income".