Women's Choice Award
The Women’s Choice Award is an American marketing research company which conducts research and national surveys exclusively to women. Was founded in 2011[1] by Delia Passi, former publisher of Working Woman and Working Mother magazines.[2] Since 2017 the company invites women to vote in different categories, and awards the prizes to the winners of each category in an annual show.
Marketing research[edit]
The Women’s Choice Award conducts marketing research surveys using its own proprietary database of women consumers and evaluates other quantitative data, depending on the award category. The company also relies on research conducted in partnership with the Wharton School of Business on what drives the consumer experience for women vs. men. The research was the first-ever gender-based customer satisfaction study.[3]
Awards[edit]
Categories[edit]
- Hospitals[4][5][6]
- Physicians/Physician Groups
- Financial Advisors / Firms[7]
- Brands, Products and Services[8]
- Best Cars[9]
- Best Colleges[10]
- Best Companies for Women[11][12]
Women’s Choice Award show[edit]
On May 17, 2017, the company launched the inaugural Women’s Choice Award Show in Los Angeles, CA. The event was hosted by television journalist Meredith Vieira.[13] Sharon Stone received the first-ever Icon Award.[14][15] Other award recipients included Meryl Davis, Alicia Garza, Dr. Yvonne Cagle, and Jennifer Pozner.
Corporate social responsibility[edit]
The Women’s Choice Award donates 50 cents to charity for every woman who completes a survey on its website.[1] Organizations receiving support from the company have included Women in Distress,[3] American Heart Association, Michael Bolton Charities, Lolly’s Locks, and the Children’s Miracle Network. The beneficiary of the Women’s Choice Award Show in 2017 was I am That Girl.[15]
References[edit]
- ↑ 1.0 1.1 "Hollywood company launches". tribunedigital-sunsentinel. Retrieved 2018-07-20.
- ↑ Lombardi, Kate Stone (9 December 2001). "As a Magazine Folds, a New Venture Begins". The New York Times.
- ↑ 3.0 3.1 "Reaching Women". South Florida Business And Wealth. Retrieved 2018-07-20.
- ↑ "Community Healthcare System hospitals receive 2018 Women's Choice Awards® | Gary/Chicago Crusader". chicagocrusader.com. Retrieved 2018-07-20.
- ↑ Hospital, Community Contributor Silver Cross. "Silver Cross Earns 4 Women's Choice Awards for 2018: Patient Safety, Bariatric Surgery, Obstetrics and Heart Care". Daily Southtown. Retrieved 2018-07-20.
- ↑ Haefner, Morgan. "Top 27 hospitals for women's healthcare". www.beckershospitalreview.com. Retrieved 2018-07-20.
- ↑ "Women's Choice Award For Advisors". www.fa-mag.com. Retrieved 2018-07-20.
- ↑ "2017 Women's Choice Award goes to eos - Drug Store News". Drug Store News. 2017-05-31. Retrieved 2018-07-20.
- ↑ "Hertz Rental Car Honored with Women's Choice Award | Hertz". www.hertz.com. Retrieved 2018-07-20.
- ↑ "Cedarville named one of the best colleges for women". www.beavercreekchamber.org. Retrieved 2018-07-20.
- ↑ News, Truckers. "Waste Management wins Women's Choice award". Retrieved 2018-07-20.
- ↑ Newswire, PR. "Grainger gains Women's Choice Award recognition". Daily Herald. Retrieved 2018-07-20.
- ↑ "Meredith Vieira opens up about hosting the 'Women's Choice Award Show'". TODAY.com. Retrieved 2018-07-20.
- ↑ "Sharon Stone speaks at Women's Choice Awards as she's honored - Daily Mail Online". Mail Online.
- ↑ 15.0 15.1 Desk, Movies News. "Sharon Stone to Be Honored With The Icon Award at 2017 Women's Choice Award Show". Retrieved 2018-07-20.
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