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Wonderstruck (fragrance)

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Wonderstruck
File:Wonderstruck perfume.jpg
Fragrance by Taylor Swift
TypeCelebrity Fragrance
ReleasedOctober 21, 2011; 12 years ago (2011-10-21)
LabelElizabeth Arden
TaglineThe beginning of something magical
SuccessorWonderstruck Enchanted

Search Wonderstruck (fragrance) on Amazon.

Wonderstruck is a women's fragrance from Elizabeth Arden, Inc. Endorsed by American singer-songwriter Taylor Swift, it took its name from Swift's song "Enchanted" from her third studio album Speak Now (2010), which reflected on the first impression one person has of another: "I'm wonderstruck blushing all the way home". The tagline for the fragrance is "The beginning of something magical".[1]

It was released in the US on October 21, 2011.[1] Together with Canadian singer Justin Bieber's Someday, it revitalized the celebrity fragrance business, with sales in 2011 up by 57 percent.[2]

Accolade[edit]

Year Organization Award Result Ref.
2012 FiFi Awards Fragrance of the Year: Women's Luxe Nominated [3]

Wonderstruck Enchanted[edit]

Wonderstruck Enchanted
Fragrance by Taylor Swift
TypeWomen's fragrance
ReleasedDecember 13, 2011; 12 years ago (2011-12-13)
LabelElizabeth Arden

Search Wonderstruck (fragrance) on Amazon.

Due to Wonderstruck's success, Swift released a spin-off fragrance, Wonderstruck Enchanted, in the US on Swift's 22nd birthday, December 13, 2011, less than two months after the release of Wonderstruck.[4][5]

Awards[edit]

Year Organization Award Result Ref.
2013 FiFi Awards Fragrance Celebrity of the Year Won [6]

Scent[edit]

Wonderstruck is described to have top notes of raspberry, freesia and blackberry, middle notes of honeysuckle, hibiscus and vanilla and base notes of peach, amber, sandalwood and musk.[7]

References[edit]

  1. 1.0 1.1 "Want To Smell Wonderstruck Like Taylor Swift? Now You Can!". Hollywood Life. September 1, 2011. Archived from the original on June 4, 2012. Retrieved June 30, 2012. Unknown parameter |url-status= ignored (help)
  2. "Justin Bieber to receive Fragrance Foundation award". CBC. Archived from the original on May 31, 2012. Retrieved June 30, 2012. Unknown parameter |url-status= ignored (help)
  3. Finlayson, Ariana (May 22, 2012). "Heidi Klum, Justin Bieber Win Big at FiFi Awards". Archived from the original on October 4, 2020. Unknown parameter |url-status= ignored (help)
  4. "Taylor Swift Announces Second Scent, Wonderstruck Enchanted". People. June 29, 2012. Archived from the original on June 29, 2011. Retrieved June 30, 2012. Unknown parameter |url-status= ignored (help)
  5. DelliCarpini Jr., Gregory (June 29, 2012). "Taylor Swift Unveils New Fragrance". Billboard. Archived from the original on April 24, 2020. Retrieved June 21, 2019. Unknown parameter |url-status= ignored (help)
  6. Mahlmeister, Chrissy (June 13, 2013). "Taylor Swift Launches New Perfume, Wins Fragrance Celebrity Of The Year At FiFi Awards". Archived from the original on June 18, 2015. Unknown parameter |url-status= ignored (help)
  7. "Wonderstruck Taylor Swift perfume-a fragrance for women 2011". Fragrantica. Archived from the original on July 31, 2012. Retrieved November 17, 2015. Unknown parameter |url-status= ignored (help)


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