Wunder
| File:Wunder Creative.png | |
| Independent | |
| ISIN | 🆔 |
| Industry | Advertising, Marketing |
| Founded 📆 | 2017 |
| Founder 👔 | |
| Headquarters 🏙️ | , , |
Area served 🗺️ | |
Key people |
|
| Members | |
Number of employees | |
| 🌐 Website | wunder |
| 📇 Address | |
| 📞 telephone | |
Wunder Creative Inc., known as Wunder, is an independent creative agency based in Halifax, Nova Scotia, Canada.[1]
History[edit]
Prior to founding Wunder, Mike Postma and Stephen Flynn founded Tap, a network and mobile app to help users find nearby water and reduce plastic waste.[2] This collaboration and partnership led the pair to starting their marketing and advertising agency in 2017.[3]
Notable Work[edit]
Donair Cam[edit]
In their first year of operation, Wunder developed the Donair Cam campaign for their client Nova Scotia Webcams in partnership with local restaurant King of Donair.[4] The 24-7 livestream of a spinning spit of donair meat[5][6] went viral and within its first week garnered over 47 million impressions in 159 countries and received coverage by BuzzFeed, Yahoo, VICE, CBC, CTV, ABC, and others.[7]
Wunder Gift Card[edit]
To celebrate Wunder’s first Christmas, the agency decided to prank its clients with its Wunder Gift Card campaign.[8] The campaign first sent clients to a most disappointing gift shop only to reveal that the actual gift was an Amazon gift card.[9][10]
DonAir[edit]
For the opening of King of Donair’s first two restaurants in western Canada, Wunder launched a fake airline called DonAir and advertised that people in Alberta could now experience Halifax for only $7. [11][12]
Lotto Max Free Parking[edit]
To announce Lotto Max’s new weekly Tuesday draw, Wunder created the Free Parking campaign. On the first day of the new Tuesday draw, in partnership with the city of Halifax, the agency made metered parking free in downtown Halifax and Dartmouth.[13]
White Christmas[edit]
As a Christmas self-promo campaign, the agency gave people a pause from ads during the holiday season.[1][14] They secured a series of prime advertising placements and ran completely blank white ads during the busiest advertising month of the year.[15][16] The local stunt was covered by media around the world.[17][18]
Awards[edit]
- Top 50 Agencies in Canada on Strategy Magazine’s Creative Report Card[19]
- Bronze at 2019 Strategy Awards[20]
- Bronze at 2019 Cannes Hackathon[21]
- Gold at 2017 National Advertising Challenge[22]
- 1 Gold & 6 Silver at 2019 Ice Awards[23]
- 4 Gold & 2 Silver at 2018 Ice Awards[24]
- 3 Silver at 2017 Ice Awards[25]
References[edit]
- ↑ 1.0 1.1 Brewer, Jenny (2019-12-17). "Creative agency buys $10k of blank ad space to give everyone a break from ads". It’s Nice That. Retrieved 2019-12-24. Unknown parameter
|url-status=ignored (help) - ↑ McMillan, Elizabeth (2016-07-29). "Halifax startup aims to help people tap into free water". CBC News. Retrieved 2019-12-24. Unknown parameter
|url-status=ignored (help) - ↑ Davie, Emma (2017-08-11). "Halifax app companies are staying put as they find their stride". CBC News. Retrieved 2019-12-24. Unknown parameter
|url-status=ignored (help) - ↑ Lau, Rebecca (2017-11-13). "Homesick for Halifax? Donair Cam offers a 24-hour livestream of Nova Scotia delicacy spinning on a spit". Global News. Retrieved 2019-12-24. Unknown parameter
|url-status=ignored (help) - ↑ Omar, Mohamed (2017-11-13). "Halifax Blesses Canada With A 24-7 Donair Cam". Huffington Post. Retrieved 2019-12-24. Unknown parameter
|url-status=ignored (help) - ↑ "There's a 24/7 livestream of spinning donair meat in Nova Scotia". Daily Hive. 2017-11-14. Retrieved 2019-12-24. Unknown parameter
|url-status=ignored (help) - ↑ Designs, Grafika (2018-01-17). "Creative Agency Wunder on Meat-ing Expectations". Applied Arts. Retrieved 2019-12-24. Unknown parameter
|url-status=ignored (help) - ↑ Nudd, Tim (2017-12-20). "Agency Holiday Cards 2017: The Most Creative Farewells to the Year (Pt. 2)". Adweek. Retrieved 2019-12-24. Unknown parameter
|url-status=ignored (help) - ↑ Rody, Bree (2017-12-20). "Wunder's (w)underwhelming gift shop". Stimulant. Retrieved 2019-12-24. Unknown parameter
|url-status=ignored (help) - ↑ "Agency Holiday Cards 2017". Strategy. 2017-12-21. Retrieved 2019-12-24. Unknown parameter
|url-status=ignored (help) - ↑ "This airline claims it can send you to Halifax for just $7 roundtrip". Daily Hive. 2018-08-17. Retrieved 2019-12-24. Unknown parameter
|url-status=ignored (help) - ↑ Dallaire, Justin (2018-08-24). "DonAir offers flights that are too good to be true". Strategy. Retrieved 2019-12-24. Unknown parameter
|url-status=ignored (help) - ↑ Dallaire, Justin (2019-05-23). "Lotto Max pays for parking for a day in Nova Scotia". Strategy. Retrieved 2019-12-24. Unknown parameter
|url-status=ignored (help) - ↑ Nudd, Tim (2019-12-16). "This Agency Bought $10K of Ad Space and Left It Blank as a Holiday Gift to You". Muse by Clio. Retrieved 2019-12-24. Unknown parameter
|url-status=ignored (help) - ↑ Oster, Erik (2019-12-20). "Wunder Didn't Put Anything on This Ad, Even Its Name". Adweek. Retrieved 2019-12-24. Unknown parameter
|url-status=ignored (help) - ↑ Desreumaux, Geoff (2019-12-16). "Two Guys Spend $10k On Blank White Ads For The Holidays". WeRSM - We are Social Media. Retrieved 2019-12-24. Unknown parameter
|url-status=ignored (help) - ↑ Kolm, Josh (2019-12-20). "2019 Agency Holiday Cards: Week 3". Strategy. Retrieved 2019-12-24. Unknown parameter
|url-status=ignored (help) - ↑ Leggett, Colin (2019-12-18). "This Canadian Company's Blank Christmas Campaign Is All Kinds Of Brilliant". Narcity. Retrieved 2019-12-24. Unknown parameter
|url-status=ignored (help) - ↑ "Creative Report Card - 2019 Agencies". Strategy. Retrieved 2019-12-24. Unknown parameter
|url-status=ignored (help) - ↑ Horn, Jennifer (2019-10-07). "2019 Strategy Awards: Fake-outs bring brands to new heights". Strategy. Retrieved 2019-12-24. Unknown parameter
|url-status=ignored (help) - ↑ "Change for good: Earth Challenge 2020 hosts first international hackathon at Cannes Lions". Earth Day. 2019-07-03. Retrieved 2019-12-24. Unknown parameter
|url-status=ignored (help) - ↑ Kolm, Josh (2017-05-25). "Winners from the 2017 National Advertising Challenge". Strategy. Retrieved 2019-12-24. Unknown parameter
|url-status=ignored (help) - ↑ Kolm, Josh (2019-10-18). "Target wins Best of Show at ICE Awards". Strategy. Retrieved 2019-12-24. Unknown parameter
|url-status=ignored (help) - ↑ Kolm, Josh (2018-06-08). "Target takes Best of Show at ICE Awards". Strategy. Retrieved 2019-12-24. Unknown parameter
|url-status=ignored (help) - ↑ Kolm, Josh (2017-06-09). "Target brings some colour to the ICE Awards". Strategy. Retrieved 2019-12-24. Unknown parameter
|url-status=ignored (help)
External links[edit]
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