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Type of businessAB (limited company)
Type of site
Image sharing,
Social network
Country of originSweden
OwnerYouPic AB
CEONavid Razazi[1]
Key peopleNick Evans Lombe,[1][2] Mengmeng Du[3]
Alexa rank17,541 Positive decrease[4]
RegistrationRequired to upload
Users3.7 million (Nov 2019)[5]
Launched14 December 2012; 8 years ago (2012-12-14)[6]
Current statusActive

YouPic.com is an international and free-to-use social network for sharing photos and learning and improving photography.


YouPic was founded in 2012 in Gothenburg, Sweden by Navid Razazi,[1] an amateur photographer who wanted to find a place for like-minded people.[7] A graduate of Technology Management and Economics at Chalmers University of Technology, Navid won a place on incubator programme which helped him take his idea to fruition.[8] The company later received funding from Chalmers Ventures.[9]

In January 2018 the site announced that it is was now possible to buy and sell photographs using blockchain technology. YouPic created a block chain on the Ethereum platform, enabling photographers in to sell photo licenses directly to media houses[10] and the option to copyright photos on the blockchain.[11]


Most of the images that are uploaded to YouPic are high-end photography; high quality, high-resolution photographs.[12]

YouPic does not claim the rights to uploaded images, and users retain all rights.[5] The site includes elements of gamification; the more a user engages with the platform, the more they level up.[13] Users can showcase their best shots and be rewarded with awards and exposure, as well as receiving photography tips from peers.[14] Users can get get feedback from other photographers based on composition, creativity, technique and content.[15]

YouPic's founder has described the website's differentiator as a focus on improving photography skills rather than licensing or storage.[7]

The website offers paid subscriptions, called YouPic Pro, which gives members access to an option to use a custom domain, create a website, and an eCommerce store to sell digital downloads and photo prints, with no commission on sales.[5] Subscriptions also include enhanced exposure in the site's search engine[16] and access to more advanced-level courses.[17]

YouPic features the work of and interviews with well-known photographers,[18][11] and sponsors the Sony World Photography Awards.[19]


A 2018 study identified four main problem areas users had with YouPic at the time, namely:

  • the platform is good for getting their photos noticed, but not for learning how their photos can improve
  • the social interaction on the platform has a lot of potential for improvement
  • information on the website is not always easy to find, with no clearly marked help section
  • usability issues regarding user control: it is not always visible at first glance how to cancel out of, or delete, an action.[20]


  1. 1.0 1.1 1.2 "YouPic". Crunchbase. Retrieved 28 May 2020.
  2. Marko Srsan (19 March 2015). "Sweden-based photography startup YouPic secures €500,000 funding". EU-Startups.com. Retrieved 28 May 2020.
  3. Mimi Billing (20 November 2015). "Spotify-stjärna ska hjälpa YouPic ut i världen" [Spotify star will help YouPic out in the world]. Dagens industri (in svenska). Retrieved 28 May 2020.
  4. "youpic.com Traffic Statistics". Alexa Internet. Retrieved 11 June 2020.
  5. 5.0 5.1 5.2 David Strauss (6 November 2019). "A Look at YouPic Pro". Fstoppers. Retrieved 28 May 2020.
  6. "YouPic AB". Bloomberg. Retrieved 29 May 2020.
  7. 7.0 7.1 Editor (6 April 2015). "Photo enthusiast community YouPic lands €500K to fuel its ambitious growth plans". Startupbeat. Retrieved 28 May 2020.
  8. "Founders With Funding: Navid Razazi, Youpic". Medium. 12 April 2016. Retrieved 28 May 2020.
  9. Sten Sjögren (8 January 2016). "Hon har 450 miljoner att pumpa in i startups" [She has 450 million to pump into startups]. Veckans Affärer (in svenska). Retrieved 28 May 2020.
  10. Mimi Billing (5 January 2018). "Göteborgs Youpic startar blockkedja för fotografer" [Gothenburg Youpic starts block chain for photographers]. Dagens industri (in svenska). Retrieved 28 May 2020.
  11. 11.0 11.1 Caroline Forsey (1 April 2019). "Gothenburg Youpic starts block chain for photographers". HubSpot. Retrieved 29 May 2020.
  12. Erik Sjölin; Per Bergström; Johannes Tveitan, "Social learning by photo sharing", Swedish Startup Space, archived from the original on 16 March 2016, retrieved 28 May 2020
  13. "Democratizing Photography". Nanalyze. 24 February 2019. Retrieved 28 May 2020. They’ve attached an element of gamification to the platform – the more you engage, the more you level up
  14. "YouPic Raises €500K in Funding". FinSMEs.com. 20 March 2015. Retrieved 28 May 2020.
  15. "Online photography communities". Kamera Express (in Nederlands). Retrieved 28 May 2020.
  16. Sofia Pichihua (3 June 2017). "YouPic, plataforma para fotógrafos freelance" [YouPic, platform for freelance photographers]. Clases de Periodismo (in español). Retrieved 28 May 2020.
  17. Daniel Goldberg (10 June 2016). "Youpic halverar kapitalrundan – fokuserar på lönsamhet" [Youpic halves the capital round - focuses on profitability]. Dagens industri (in svenska). Retrieved 28 May 2020.
  18. Rafael Tourinho Raymundo (17 April 2020). "Os 20 melhores sites para criar portfólio online e grátis" [The 20 best sites to create free online portfolio]. ViaCarreira (in português). Retrieved 28 May 2020.
  19. "World Photography Organisation Partners". World Photography Organisation. Retrieved 28 May 2020.
  20. Johansson, Sara; Pegelow, Andreas (2018). "7.2 Problem areas". Improving the User Experience of a Photo-Sharing Social Media Platform (PDF) (MSc). Chalmers University of Technology.

External links[edit]

Category:Image sharing websites Category:Social networking websites Category:Photography websites Category:Stock photography Category:Multilingual websites Category:Internet properties established in 2012 Category:Online companies of Sweden

This article "YouPic" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:YouPic. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.