YouPic
Type of business | AB (limited company) |
---|---|
Type of site | Image sharing, Social network |
Country of origin | Sweden |
Owner | YouPic AB |
CEO | Navid Razazi[1] |
Key people | Nick Evans Lombe,[1][2] Mengmeng Du[3] |
Website | youpic |
Alexa rank | 17,541 [4] |
Commercial | Yes |
Registration | Required to upload |
Users | 3.7 million (Nov 2019)[5] |
Launched | 14 December 2012[6] |
Current status | Active |
YouPic.com is an international and free-to-use social network for sharing photos and learning and improving photography.
History[edit]
YouPic was founded in 2012 in Gothenburg, Sweden by Navid Razazi,[1] an amateur photographer who wanted to find a place for like-minded people.[7] A graduate of Technology Management and Economics at Chalmers University of Technology, Navid won a place on incubator programme which helped him take his idea to fruition.[8] The company later received funding from Chalmers Ventures.[9]
In January 2018 the site announced that it is was now possible to buy and sell photographs using blockchain technology. YouPic created a block chain on the Ethereum platform, enabling photographers in to sell photo licenses directly to media houses[10] and the option to copyright photos on the blockchain.[11]
Platform[edit]
Most of the images that are uploaded to YouPic are high-end photography; high quality, high-resolution photographs.[12]
YouPic does not claim the rights to uploaded images, and users retain all rights.[5] The site includes elements of gamification; the more a user engages with the platform, the more they level up.[13] Users can showcase their best shots and be rewarded with awards and exposure, as well as receiving photography tips from peers.[14] Users can get get feedback from other photographers based on composition, creativity, technique and content.[15]
YouPic's founder has described the website's differentiator as a focus on improving photography skills rather than licensing or storage.[7]
The website offers paid subscriptions, called YouPic Pro, which gives members access to an option to use a custom domain, create a website, and an eCommerce store to sell digital downloads and photo prints, with no commission on sales.[5] Subscriptions also include enhanced exposure in the site's search engine[16] and access to more advanced-level courses.[17]
YouPic features the work of and interviews with well-known photographers,[18][11] and sponsors the Sony World Photography Awards.[19]
Criticism[edit]
A 2018 study identified four main problem areas users had with YouPic at the time, namely:
- the platform is good for getting their photos noticed, but not for learning how their photos can improve
- the social interaction on the platform has a lot of potential for improvement
- information on the website is not always easy to find, with no clearly marked help section
- usability issues regarding user control: it is not always visible at first glance how to cancel out of, or delete, an action.[20]
References[edit]
- ↑ 1.0 1.1 1.2 "YouPic". Crunchbase. Retrieved 28 May 2020.
- ↑ Marko Srsan (19 March 2015). "Sweden-based photography startup YouPic secures €500,000 funding". EU-Startups.com. Retrieved 28 May 2020.
- ↑ Mimi Billing (20 November 2015). "Spotify-stjärna ska hjälpa YouPic ut i världen" [Spotify star will help YouPic out in the world]. Dagens industri (in svenska). Retrieved 28 May 2020.
- ↑ "youpic.com Traffic Statistics". Alexa Internet. Retrieved 11 June 2020.
- ↑ 5.0 5.1 5.2 David Strauss (6 November 2019). "A Look at YouPic Pro". Fstoppers. Retrieved 28 May 2020.
- ↑ "YouPic AB". Bloomberg. Retrieved 29 May 2020.
- ↑ 7.0 7.1 Editor (6 April 2015). "Photo enthusiast community YouPic lands €500K to fuel its ambitious growth plans". Startupbeat. Retrieved 28 May 2020.
- ↑ "Founders With Funding: Navid Razazi, Youpic". Medium. 12 April 2016. Retrieved 28 May 2020.
- ↑ Sten Sjögren (8 January 2016). "Hon har 450 miljoner att pumpa in i startups" [She has 450 million to pump into startups]. Veckans Affärer (in svenska). Retrieved 28 May 2020.
- ↑ Mimi Billing (5 January 2018). "Göteborgs Youpic startar blockkedja för fotografer" [Gothenburg Youpic starts block chain for photographers]. Dagens industri (in svenska). Retrieved 28 May 2020.
- ↑ 11.0 11.1 Caroline Forsey (1 April 2019). "Gothenburg Youpic starts block chain for photographers". HubSpot. Retrieved 29 May 2020.
- ↑ Erik Sjölin; Per Bergström; Johannes Tveitan, "Social learning by photo sharing", Swedish Startup Space, archived from the original on 16 March 2016, retrieved 28 May 2020
- ↑ "Democratizing Photography". Nanalyze. 24 February 2019. Retrieved 28 May 2020.
They’ve attached an element of gamification to the platform – the more you engage, the more you level up
- ↑ "YouPic Raises €500K in Funding". FinSMEs.com. 20 March 2015. Retrieved 28 May 2020.
- ↑ "Online photography communities". Kamera Express (in Nederlands). Retrieved 28 May 2020.
- ↑ Sofia Pichihua (3 June 2017). "YouPic, plataforma para fotógrafos freelance" [YouPic, platform for freelance photographers]. Clases de Periodismo (in español). Retrieved 28 May 2020.
- ↑ Daniel Goldberg (10 June 2016). "Youpic halverar kapitalrundan – fokuserar på lönsamhet" [Youpic halves the capital round - focuses on profitability]. Dagens industri (in svenska). Retrieved 28 May 2020.
- ↑ Rafael Tourinho Raymundo (17 April 2020). "Os 20 melhores sites para criar portfólio online e grátis" [The 20 best sites to create free online portfolio]. ViaCarreira (in português). Retrieved 28 May 2020.
- ↑ "World Photography Organisation Partners". World Photography Organisation. Retrieved 28 May 2020.
- ↑ Johansson, Sara; Pegelow, Andreas (2018). "7.2 Problem areas". Improving the User Experience of a Photo-Sharing Social Media Platform (PDF) (MSc). Chalmers University of Technology.
External links[edit]
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- CS1 svenska-language sources (sv)
- CS1 Nederlands-language sources (nl)
- CS1 español-language sources (es)
- CS1 português-language sources (pt)
- Website or dot-com company
- Social networking service stubs
- Photography stubs
- Sweden stubs
- Image sharing websites
- Social networking websites
- Photography websites
- Stock photography
- Multilingual websites
- Internet properties established in 2012
- Online companies of Sweden