ZADZADZ
| File:ZADZADZ logo.png | |
| File:ZADZADZ screenshot.png | |
Type of site | Online Television Commercial Database |
|---|---|
| Available in | English |
| Owner | Privately Held |
| Created by | Russell Griffin, Chandos Erwin |
| Website | zadzadz |
| Commercial | Yes |
| Registration | Optional |
| Launched | January 17, 2008 |
| Current status | Inactive |
ZADZADZ was an online video database of current television commercials, featuring everything from video games to hair care products grouped into consumer-desired categories. After the site's successful testing phase in late 2007, ZADZADZ officially launched on January 17, 2008.[1]
Overview
The ZADZADZ website comprised the largest collection of active television commercials online. The ads are grouped into various categories[2] and are automatically streamed through the site's central Flash player,[3] depending on what playlist is selected by the user. Additional functionality also exists, including the ability to sort the ads, e-mail or embed ads, and search for ads.[4]
ZADZADZ is a "Window Shopping 2.0" experience for the user because of its grouping of television commercials into relevant product and psychographic "channels". Browsing between individual channels allows the user to quickly shop and compare products and services via the ads themselves.[5]
Essentially a free site, all of the basic video database content is available without registration and without providing any personal information. Any person with an e-mail address and a web browser that accepts cookies can set up an account with ZADZADZ that allows them to vote on various channels' ads and engage in many other site activities.
In addition to a consumer shopping tool, ZADZADZ is an advertising and entertainment industry resource, tracking and showcasing current brand/market trends, including celebrity endorsements, high-profile product introductions, and creative execution feedback and refinement.[6]
History
Reason for Being
Founded by advertising executives Russell Griffin and Chandos Erwin, ZADZADZ was created as a response to DVR and TiVo technologies. As people began to skip ads while watching TV shows, these newer technologies allowed consumers to watch content without interruption. But at the same time, these technologies also removed a source of product information and cultural relevance from consumers. With DVRs, consumers could skip ads in order to get to their desired content (their TV shows). And with ZADZADZ, consumers could choose which ads to watch when the ads themselves are the desired content (when preparing to make a purchase or when simply staying up with cultural trends).[2]
Super Bowl
On February 3, 2008 ZADZADZ launched a feature that enabled users to watch and rate the Super Bowl XLII ads as well as a media tool for outlets to report the ongoing results at any moment in time.[5] ZADZADZ was quickly utilized as a resource by other web sites[7] and users rated the ads in varying categories.[6][8]
References
- ↑ "Launch Press Release". ZADZADZ.[permanent dead link]
- ↑ 2.0 2.1 "Web site dedicated to commercials", The O'Colly, 2008-01-30, retrieved 2025-09-03
- ↑ Graf, Victor (2008-01-22), "Making the leap: Commercials jump from television to the internet", The Daily Evergreen, pp. 5–6, archived from the original on 2025-09-03, retrieved 2025-09-03
- ↑ "The Entertainment In Ads". Milwaukee Journal Sentinel.[permanent dead link]
- ↑ 5.0 5.1 "Super Bowl Press Release". ZADZADZ.[permanent dead link]
- ↑ 6.0 6.1 "Super Bowl ads feature high-tech animations". Penn State’s “The Daily Collegian”. Archived from the original on 2008-03-13. Retrieved 2008-02-29. Unknown parameter
|url-status=ignored (help) - ↑ "2008 Super Bowl Commercial Sites". SuperBowl-Ads.com.
- ↑ "Giants-Pats tops Cowboys-Steelers in viewership TiVo users watch their favorites again and again". Houston Chronicle.[permanent dead link]
External links
- ZADZADZ Archived 2008-03-14 at the Wayback Machine — official website
- ZADZADZ Blog[permanent dead link] — official blog
This article "ZADZADZ" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:ZADZADZ. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
