ZEPETO
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ZEPETO is an online 3D virtual platform or a Metaverse launched by Naver Corporation. The app includes a social networking function where users can interact with others through their avatars in virtual maps. Users explore hundreds of virtual maps, play mini-games, shop for virtual items and create image and video content.
Background[edit]
ZEPETO was launched on August 30, 2018[1] by Snow (app) as a Metaverse platform.
In 2020, the app spun off into its own company, named Naver Z (ZEPETO)[2].
In 2021, ZEPETO raised $150M[3] from SoftBank Vision Fund, and South Korean investors, including Hybe Corporation.
Features[edit]
The ZEPETO app includes a social networking function where users can build their profile, interact with others and explore virtual maps through avatars. Users explore hundreds of virtual maps, play mini-games, shop for virtual items and create photo and video content.
Partnerships[edit]
Christian Louboutin[edit]
On October 2, 2020, Christian Louboutin and ZEPETO launched a virtual map that including meaningful location to Mr. Louboutin, called Loubi World[4]. Loubi World included the Eiffel Tower, a classic Parisian bistro, and the Rue Saint-Honoré flagship Boutique[5]. ZEPETO users could try on the latest Spring/ Summer collection and travel across virtual Paris on this virtual map.
Gucci[edit]
On February 5, 2021, Gucci launched a virtual map on ZEPETO, called Gucci Villa[6].
Ralph Lauren[edit]
On August 25, 2021, Ralph Lauren partnered with ZEPETO to launch a virtual collection[7], with 12 total looks and over 50 unique items. The Ralph Lauren-themed virtual world included two iconic locatiosn- Madison Avenue Flagship store and Ralph's Coffee Shop[8].
References[edit]
- ↑ "NAVER Z". www.naverz-corp.com (in 한국어). Retrieved 2022-02-10.
- ↑ "Snow's avatar app Zepeto registers 150M users, eyes China market". TechCrunch. Unknown parameter
|url-status=ignored (help) - ↑ Sohn, Jiyoung (2021-11-30). "WSJ News Exclusive | SoftBank Bets on Asian Metaverse Platform Selling Digital Gucci, Dior". Wall Street Journal. ISSN 0099-9660. Retrieved 2022-02-10.
- ↑ "News - Christian Louboutin Online - A Whole New Loubi World". us.christianlouboutin.com. Retrieved 2022-02-10.
- ↑ Socha, Miles; Socha, Miles (2020-09-30). "EXCLUSIVE: Christian Louboutin Plunges Into Gaming World for Paris Fashion Week". WWD. Retrieved 2022-02-10.
- ↑ Adegeest, Don-Alvin (2021-02-08). "Gucci partners with Zepeto to personalise avatars and virtual world". FashionUnited. Retrieved 2022-02-10.
- ↑ Swant, Marty. "Ralph Lauren Is Now Selling Digital Apparel For Avatars Inside Of Zepeto". Forbes. Retrieved 2022-02-10.
- ↑ Douglass, Rachel (2021-08-26). "Ralph Lauren unveils exclusive partnership with Zepeto". FashionUnited. Retrieved 2022-02-10.
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