Zach Janik

Zach Janik
Zach Janik
Born
🏳️ Nationality	American
💼 Occupation	Founder & Principal at Duzy Brat Media, Founder of American Moto Co, Founder of WTFdoyousell.com, Fractional Chief Marketing Officer (CMO) at WeAreWellAware.com, Founding Member of Nuttr.ee
Title	Entrepreneur, motorcycle communicator, and marketing executive
📷 Instagram	https://www.instagram.com/zjanik60/
💼 LinkedIN	https://www.linkedin.com/in/zacharyjanik

Early Life

Zach Janik began his professional journey outside the motorcycle and marketing industries, working initially in hospitality as a bartender. Before founding his own companies, he sharpened his skills in advertising and software sales, where he developed a strong foundation in communication, business development, and strategy. These early experiences shaped his understanding of branding, sales systems, and audience building, which later became central to his entrepreneurial work.

Over time, Janik transitioned from sales into entrepreneurship and advisory roles, combining his business background with a growing passion for motorcycles. As a motorcycle enthusiast and later a certified motorcycle instructor, he became increasingly focused on expanding access to riding education, strengthening community culture, and modernizing how the motorcycle industry communicates and grows.

Career

Zach Janik is an entrepreneur, marketing executive, and motorcycle industry communicator whose career spans sales, media, and motorcycle education. He began his professional path in advertising and software sales, where he built a foundation in business development, client acquisition, and strategic communication. These early roles later supported his transition into entrepreneurship and advisory work.

Janik went on to found and lead several ventures, including Duzy Brat Media, WTFdoyousell, and American Moto Co, a motorcycle-focused platform centered on collaboration, education, and community building. Through these projects, he has worked to bridge gaps between marketing, sales, and brand strategy, particularly within niche and emerging markets.

In addition to his entrepreneurial work, Janik has served in executive and advisory capacities, including Fractional Chief Marketing Officer at WellAware and formerly Fractional Chief Revenue Officer at Ryvid EV Motorcycles. He is also an advisor to the Buffalo Chip at Sturgis, one of the most prominent motorcycle event organizations in the United States.

Parallel to his business career, Janik is a motorcycle instructor with Total Control Training, reflecting his long-standing involvement in rider education and advocacy. His work increasingly centers on reshaping how the motorcycle industry communicates, develops riders, and builds modern motorcycle culture.

Personal Life

Zach Janik keeps much of his personal life private. Public information about his family, relationships, and upbringing has not been widely disclosed.

Outside of his business ventures, Janik is a long-time motorcycle enthusiast and certified motorcycle instructor. His personal interests strongly align with his professional work, particularly his focus on motorcycle culture, rider development, and expanding access to knowledge within the motorcycle community.