Zapr Media Labs
| Private | |
| ISIN | 🆔 |
| Founded 📆 | 2012 in Gurgaon, India |
| Founder 👔 | Sandipan Mondal, Deepak Baid, Sajo Mathews |
| Headquarters 🏙️ | Bangalore |
Area served 🗺️ | |
| Members | |
Number of employees | |
| 🌐 Website | www.zapr.in |
| 📇 Address | |
| 📞 telephone | |
Zapr is a media consumption repository and advertising platform based in Bangalore. Zapr’s technology and analytics platform is built around a proprietary automated content recognition (ACR) technology.[1] Zapr's audio fingerprinting algorithm has been evaluated by MIREX.[2] Zapr is headquartered in Bangalore, with offices in Gurgaon, Mumbai and Jakarta.
History[edit]
The company was founded in 2012, under the name Red Brick Lane Marketing Solutions, by former IIM Ahmedabad batchmates Sandipan Mondal, Deepak Baid and Sajo Mathews. Zapr Media Labs was first set up in Gurgaon. They started off as a consumer facing company that figured out TV ratings by engaging consumers through a mobile app about their favourite programmes. But after meeting Qyuki Founder Samir Bangara, who became their investor and mentor, they pivoted their business model completely to Business to Business.[3] Zapr is backed by media giant 21st Century Fox, and investors including Star India, Flipkart, Saavn, GSF Accelerator, Pix Vine Capital, Qyuki, TA Ventures, KAE Capital.[3][4]
Products[edit]
Zapr uses fingerprinting technology to detect media consumption behaviours of users. The technology has been used to execute cross screen campaigns, and replicating TV campaign on mobile.[5] Zapr also tracks television usage data. Till date, Zapr has analysed more than 200 billion TV viewership minutes.[1]
Awards[edit]
- The Drum MOMA 2018 for ‘Best Use of Technology’[6]
- Effective Digital Marketing Awards 2018 for 'Most Effective Entertainment Campaign'[7]
- Mob Ex Awards 2018 for 'Best Solution Provider', 'Best Campaign – Direct Response'[8]
- Mobile Marketing Association (MMA) Smarties Awards 2017[9]
- Indian Marketing Awards 2017 for ‘New Product Launch’[10]
- Linkedin’s top start-ups 2018[11]
References[edit]
- ↑ 1.0 1.1 Kanti, Anurit. "(Data On) Content Is King". BW Businessworld. Retrieved 2019-04-02.
- ↑ "2017:Audio Fingerprinting Results - MIREX Wiki". www.music-ir.org. Retrieved 2019-04-03.
- ↑ 3.0 3.1 vishalsingh1691 (2016-01-14). "Zapr Raises Funding From Flipkart, Saavn, Micromax & Mu Sigma's Cofounders". Inc42 Media. Retrieved 2019-04-03.
- ↑ www.ETBrandEquity.com. "BE Exclusive: Star India infuses fresh funds into media-tech start-up Zapr Media Labs - ET BrandEquity". ETBrandEquity.com. Retrieved 2019-04-03.
- ↑ ANI (2018-08-16). "Max Bupa generates 41% higher prospects with Zapr's innovative TV-to-Mobile technology". Business Standard India. Retrieved 2019-04-02.
- ↑ "The Drum Mobile Awards launch for 2019: award winning campaigns you should revisit". The Drum. Retrieved 2019-04-02.
- ↑ "2018 Effective Digital Marketing Award winners revealed | Mobile Marketing Magazine". mobilemarketingmagazine.com. Retrieved 2019-04-02.
- ↑ "Zapr Media Labs wins 2 awards at the coveted Mob-Ex Awards 2018". MediaNews4U. 2018-02-14. Retrieved 2019-04-02.
- ↑ "Zapr wins four awards at the MMA SMARTIES India Awards 2017". MediaNews4U. 2017-10-30. Retrieved 2019-04-02.
- ↑ "Zapr wins a bronze at prestigious India Marketing Awards 2017". Media Infoline. 2017-12-11. Retrieved 2019-04-02.
- ↑ Gilchrist, Karen (2018-09-17). "Top, most attractive start-ups India, Delhi Mumbai Bangalore: LinkedIn". www.cnbc.com. Retrieved 2019-04-02.
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