Zee Sarthak
| Zee Sarthak | |
|---|---|
| Network | Cable television network |
| Owned by | Zee Entertainment Enterprises |
| Country | India |
| Language | Odia |
| Headquarters | Bhubaneswar, Odisha, India |
Search Zee Sarthak on Amazon.
Zee Sarthak (formerly Sarthak TV) is an Indian general entertainment pay television channel broadcasting in Odia language. It was initially named as Sarthak TV and owned by Sitaram Agrawal since 2010. In 2015, it was taken over by Zee Entertainment Enterprises. It broadcasts Odia programming, such as family dramas, comedies, reality shows, crime shows and telefilms.
History
The channel was established on 1 November 2010 as Sarthak TV, owned by Sarthak Entertainent. In 2014, the channel premiered Mu be Heroine Hebi, a launching pad for potential actresses, and male-oriented reality show Sadhaba Pua.[1] The channel that year was already increasing its ratings.[2][3]
Sarthak TV was an independent channel until July 2015, when Zee Entertainment Enterprises Limited acquired Sarthak entertainment for Rs 115 crore. This acquisition put it inside Zee's group of regional channels and was subsequently renamed Zee Sarthak as consequence.[4] The acquisition caused the channel to become the leading GEC channel in Odisha, surpassing former leader Colors Odia.[5]
In 2020, due to the effects of the pandemic, Zee Sarthak adjusted some of its programming to the then-current circumstances and started airing slots where repeats of popular programming from the channel were requested from social media posts. It was also the first Zee channel to air a programme adapted to the situation, Lockdown Challenge.[6] In June 2022, it initiated a new brand campaign, focusing on the women of Odisha, in order to boost its public image.[7] Since 2020, Zee Sarthak is the most-watched Odia GEC.[8]
Current programming
Drama series
| Premiere date | Title | Adaptation or sequel of |
|---|---|---|
| 2 January 2023 | Tu Khara Mun Chhai | Hindi TV series Guddan Tumse Na Ho Payega |
Former programming
Drama series
| Premiere date | Title | Last aired |
|---|---|---|
| 15 October 2012 | To Aganara Tulasi Mun | 16 March 2019 |
| 11 March 2013 | Badhu | 11 March 2017 |
| 24 June 2013 | Pari | 7 October 2017 |
| 25 August 2014 | Manini | 7 July 2018 |
| 17 November 2014 | Sindura Bindu | 15 February 2020 |
| 1 August 2016 | Mo Jeje Maa | 6 October 2018 |
| 20 March 2017 | Jibana Saathi | 21 August 2021 |
| 9 October 2017 | Samparka Hrudayara | 24 February 2018 |
| 26 February 2018 | To Pain Mu Mo Pain Tu | 28 May 2022 |
| 24 September 2018 | Jwain No.1 | 20 July 2019 |
| 8 October 2018 | Rahichi Rahibi Tori Pain | 23 January 2021 |
| 22 July 2019 | Soubhagyabati | 4 January 2020 |
| 2 March 2020 | Anjali | 28 August 2020 |
| 22 June 2020 | Subhadra | 6 November 2020 |
| 19 October 2020 | Mahadevi | 18 September 2021 |
| 9 November 2020 | Hey Prabhu | 14 January 2022 |
| 17 January 2022 | Mo Aganara Tulasi Tu | 1 October 2022 |
| 2 January 2023 | Mun Bi Bijayinee | 30 September 2023 |
| 7 August 2023 | Ama Jhilli | |
| 2 October 2023 | Shakti | 20 January 2024 |
Remake series
| Premiere date | Title | Last aired | Adaptation of |
|---|---|---|---|
| 9 July 2018 | Mu Bi Ardhangini | 29 February 2020 | Tamil TV series Yaaradi Nee Mohini |
| 6 January 2020 | Dibyadrusti | 16 July 2022 | Bengali TV series Trinayani |
| 25 January 2021 | Kemiti Kahibi Kaha | 12 March 2022 | Marathi TV series Tula Pahate Re |
| 23 August 2021 | Bijayinee | 31 December 2022 | Bengali TV series Aamar Durga |
| 20 September 2021 | Jhilli | 5 August 2023 | Bengali TV series Mithai |
| 14 March 2022 | Sarbajita Anu | 31 December 2022 | Bengali TV series Sarbojaya |
| 18 July 2022 | Maa Jahara Saha | Bengali TV series Gouri Elo | |
| 3 October 2022 | Sathire | 30 September 2023 | Telugu TV series Varudhini Parinayam |
| 2 January 2023 | Khusira Chhunka | 20 January 2024 | Hindi TV series Zindagi Ki Mehek |
Dubbed series
| Premiere date | Title | Last aired | Dubbed from |
|---|---|---|---|
| 14 October 2019 | Bole Hunti | 31 March 2020 | Bengali TV series Esho Maa Lakshmi |
| Sata Bhainka Sunanaki | 3 April 2021 | Bengali TV series Saat Bhai Champa | |
| 31 August 2020 | Sathi Mo Asichi Pheri | 17 October 2020 | Hindi TV series Adhuri Kahaani Hamari |
| 19 October 2020 | Dahaani | 12 February 2021 | Hindi TV series Daayan |
| Nagamani | 2 July 2021 | Kannada TV series Naagini 2 | |
| 15 February 2021 | Radhika | 27 May 2022 | Bengali TV series Ki Kore Bolbo Tomay |
| 5 April 2021 | Kuni Bhoota | 11 March 2022 | Bengali TV series Bhootu |
| 24 May 2021 | Bira Hanuman | 21 August 2021 | Hindi TV series Kahat Hanuman Jai Shree Ram |
| 8 November 2021 | Mangalamayee Santoshi Maa | 17 April 2022 | Hindi TV series Santoshi Maa |
| 14 March 2022 | Jamuna | 4 August 2023 | Bengali TV series Jamuna Dhaki |
| 30 May 2022 | Soudaminira Sansara | 15 July 2022 | Bengali TV series Soudaminir Sansar |
| 18 July 2022 | Bhola | 11 November 2022 | Hindi TV series Baal Shiv |
| 7 August 2023 | Laal Ishq | 8 September 2023 | Hindi TV series Laal Ishq |
| 19 February 2024 | Chumki | 19 April 2024 | Bengali TV series Phulki |
Sister channels
| Channel | Category | Launch | Defunct | SD/HD availability | Notes |
|---|---|---|---|---|---|
| Zee Sarthak | GEC | 2010 | Present | SD | Formerly Sarthak TV |
| Zee Odisha News | News | 2014 | Present | Formerly Zee Odisha |
References
- ↑ https://www.indiantelevision.com/television/tv-channels/regional/sarthak-tv-giving-a-taste-of-reality-to-oriya-viewers-140505 Sarthak TV giving a taste of reality to Oriya viewers
- ↑ https://indiantelevision.com/television/tv-channels/regional/sarthak-tv-gains-in-week-18-of-tam-tv-ratings-140510 Sarthak TV gains in week 18 of TAM TV Ratings
- ↑ https://indiantelevision.com/television/tv-channels/viewership/odisha-s-sarthak-tv-gains-big-140725 Odisha's Sarthak TV gains big
- ↑ "Zee Entertainment acquires Odia GEC Sarthak TV for Rs 115 crore". The Economic Times. Retrieved 2021-02-03.
- ↑ https://indiantelevision.com/television/tv-channels/regional/there-s-oversupply-of-channels-replicating-hindi-gecs-in-odisha-sidharth-tv-s-sitaram-agrawal-220419 There's oversupply of channels replicating Hindi GECs in Odisha: Sidharth TV's Sitaram Agrawal
- ↑ "Zee Sarthak lets audience choose their favorite shows". Indian Television. 2020-05-09. Retrieved 2021-02-03.
- ↑ https://indiantelevision.com/television/tv-channels/regional/zee-sarthak-unveils-new-campaign-to-boost-brand-identity-220621 ZEE Sarthak unveils new campaign to boost brand identity
- ↑ https://www.indiantelevision.com/television/tv-channels/movie-channels/zee-hits-a-high-note-with-18.2-percent-share-and-855m-viewers-tuned-in-250903 Zee hits a high note with 18.2 percent share and 855m viewers tuned in
External links
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