2017 Szechuan sauce fiasco
The 2017 Szechuan sauce fiasco was an incident in American McDonald's restaurants that occurred on October 7, 2017. The event was a result of a shortage of limited-edition Szechuan sauce, a condiment that McDonald's previously offered in a 1998 promotion for the Disney film Mulan. On April 1, 2017, the season three premiere of American animated sitcom Rick and Morty contained a joke about the sauce, where the main character Rick Sanchez goes to McDonald's and places a 10-piece McNugget order with Szechuan sauce. This goes on to becomes a running gag in the episode.
As a result, thousands of fans signed a petition demanding the fast-food chain to bring it back. The company decided to release it in October 2017, but the quantities were not enough to satisfy the demand.
The shortage of the sauce even spurred a resale market on eBay. McDonald's had to make a separate website dedicated to the issue and in February 2018 promised to ship 20 million packets of Szechuan sauce to all of its restaurants in the U.S.
References[edit | edit source]
- Sarah Young (2018-02-27). "McDonald's brings back Szechuan sauce but it leaves Rick & Morty fans disappointed". The Independent. Retrieved 2018-08-26.
- Kevin Lui (2017-10-09). "Didn't Get Your Szechuan Sauce? McDonald's Promises to Make It up to You". Fortune. Retrieved 2018-08-26.
- Ryan Browne (2018-02-22). "McDonald's is bringing back a sauce that led to riots". CNBC. Retrieved 2018-08-26.
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