67 Days of Smiles
Contest[edit]
"67 Days of Smiles" was launched in June 2009 by the Orlando/Orange County Convention & Visitors Bureau (Orlando CVB).[1]The theme of the contest, "Orlando Makes Me Smile," was part of a campaign to promote tourism in Orlando. [2] The contest winners were to be selected as a pair of friends, family, or co-workers and the applicant pairs were required to submit a video and a 500 word essay about "why their smiles should be chosen." [1] The winning pair were named "Smile Ambassadors," [3] and received a $25,000 stipend, a condominium, and a rental car to tour Orlando and local attractions for 67 days (this was considered to be the amount of time required to visit 100 local sights).[2] To document the experience, they were given cell phones, and cameras.[4] The contest drew over 300 pairs of applicants from 12 countries.[2]
Winners[edit]
The winners of "67 Days of Smiles," Stacey Jo Doornbos and Kyle Post, were announced in early August 2009. Stacey and Kyle were a pair of best friends originally from Holland, Michigan, residing in New York City.[4] From late August 2009 to early November 2009, they fulfilled their duties by visiting Orlando attractions that included hand gliding, swimming with dolphins, gator wrestling, theme parks, and museums.[1][2] They shared these experiences on social media via pictures, video, and a blog.[2]
Results[edit]
The "67 Days of Smiles" contest resulted in a significant boost in the city of Orlando's social media presence, and was considered a successful tourism campaign, enabling the public to "witness Orlando in a way that the average visitor would be unable to do."[5] In April 2010, the Orlando CVB conducted a "World Smile Search" for 67 people to win a trip to Orlando for World Smile Day. 67 Days of Smiles winners Stacey Jo Doornbos and Kyle West were contracted the Orlando CVB as official spokespeople, and they traveled throughout the U.S., Canada, and Europe to promote the event.[6]
References[edit]
- ↑ 1.0 1.1 1.2 Frost, John. "Get paid to play in Orlando in "67 Days of Smiles" promotion". The Disney Blog. The Disney Blog. Retrieved 17 May 2017.
- ↑ 2.0 2.1 2.2 2.3 2.4 Elliott, Stuart. "For a Select Few, Madison Avenue Has Dream Jobs". The New York Times. The New York Times. Retrieved 17 May 2017.
- ↑ Bonner, Julie. "67 Days of Smiles in Orlando – 100 Attractions in Just 67 Days!". Crushable. Retrieved 17 May 2017.
- ↑ 4.0 4.1 "Michigan pair to spend 67 days as Orlando tourists". eTurbo News. Retrieved 17 May 2017.
- ↑ "Orlando's 'Smile Ambassadors' Build Buzz While Upholding Transparency". 360i. 360i. Retrieved 17 May 2017.
- ↑ "Orlando 'dream job' winners turn a stunt into a salary by landing jobs". Aol.com. Aol. Retrieved 17 May 2017.
External Links[edit]
https://67daysofsmiles.wordpress.com/
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