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ABC Kids (TV programming block) (section)

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ABC Kids
NetworkABC
LaunchedSeptember 13, 1997; 27 years ago (1997-09-13)
ClosedAugust 27, 2011; 13 years ago (2011-08-27)
Country of originUnited States
OwnerThe Walt Disney Company
Jim Henson Company
Formerly known asDisney's One Saturday Morning (1997–2002)
FormatDefunct Saturday morning children's program block
Running time
  • 5 hours (1997–2004)
  • 4 hours (2004–2010)
  • 3 hours (2010–2011)
Original language(s)English

ABC Kids (originally titled Disney's One Saturday Morning until 2002) was a Saturday morning American children's programming block that aired on ABC from September 13, 1997 to August 27, 2011. It featured a mixture of animated and live-action series from Walt Disney Television Animation and Disney Channel, aimed at children between the ages of 3 and 13. This was the only time Disney Channel content aired on over-the-air TV.

The block regularly aired on Saturday mornings, though certain programs within the lineup aired on Sundays in some parts of the country due to station preferences for non-educational programming or scheduling issues with regional or network sports broadcasts. All programs that were E/I compliant between 1997 and 2005 featured a lightbulb (doing a certain action) and a accompanying announcer saying "Illuminating television".

After five years of mainly repeats of programs introduced onto the block prior to the 2007–08 season, ABC decided it would cease to provide children's programming during the Saturday morning timeslot, and entered into an agreement with Litton Entertainment to program that period;[1][2] the block that resulted from this deal – Litton's Weekend Adventure, which is structured as a syndication package distributed with virtual exclusivity to ABC's owned-and-operated stations and affiliates – replaced ABC Kids on September 3, 2011.[3]

History[edit]

Disney's One Saturday Morning[edit]

File:Disney's One Saturday Morning.png
Disney's One Saturday Morning logo used from 1997 to 2000

Immediately after The Walt Disney Company purchased ABC corporate parent Capital Cities/ABC Inc. in 1996, the network's children's program block ABC Saturday Morning, aired such Disney-produced series as The Mighty Ducks, Jungle Cubs and Gargoyles; it was one of two networks at the time that prominently carried Disney programming on Saturday mornings, as CBS also carried Disney cartoons (CBS' were mostly television spin-offs of Disney Renaissance films, whereas ABC's were mostly other Disney properties). After Disney formally took over ABC's operations, Disney head Michael Eisner sought to create a Saturday morning block that was different from those carried by its competitors at the time.

In February 1997, Peter Hastings left Warner Bros. Animation and joined Disney, where was tasked with overhauling ABC's Saturday morning lineup in order to compete against Fox Kids and Kids' WB. He pitched an idea around the concept that Saturday is different from every other day of the week, and the representation of weekdays as buildings. Hastings also proposed the use of virtual set technology; although he knew a bit about it at the time and the technology used was just starting to be developed, Disney and ABC liked the idea. He hired Prudence Fenton as consultant manager and co-executive producer. Together, they sampled virtual set technology at the 1997 NAB Show and chose technology developed by Accom and ELSET. Rutherford Bench Productions, which had previously worked with Disney on other projects, hired Pacific Ocean Post (now POP Sound) to produce the virtual set. The building was initially a drawing of Grand Central Terminal with a roller coaster added but evolved into a towering mechanical structure. Even the interior has similarities such as a central high raised room, with two wings on the left and right sides and another on the south side.[4]

On September 13, 1997, Disney's One Saturday Morning premiered as a two-hour sub-block within the ABC Saturday Morning lineup.[5] It was originally scheduled to debut the Saturday prior on September 6, but coverage by all U.S. networks of the funeral of Princess Diana pushed back the premiere up one week to September 13. Disney’s One Saturday Morning featured two parts: three hours of regularly scheduled cartoons and a two-hour flagship show that included feature segments, comedy skits, and the virtual world which Hastings had proposed, along with newer episodes of three animated series: Doug (which had been acquired from Nickelodeon in 1996), Recess and Pepper Ann.

Doug, Recess and Pepper Ann were each nominally given 40-minute time slots. The extended 10 minutes during each show's slot were for One Saturday Morning's interstitial segments and educational features. The live-action wraparound segments were originally hosted by Charlie (portrayed by Jessica Prunell, now an attorney) for the block's first season in 1997, and later by MeMe (Valarie Rae Miller) beginning in September 1998; the segments also featured an elephant named Jelly Roll (voiced by stand up comedian and actor Brad Garrett), who served as a sidekick to the human host. Schoolhouse Rock!, a longtime essential of ABC's Saturday morning block since 1973, also aired as an interstitial segment during The Bugs Bunny and Tweety Show, the only non-Disney cartoon to carry into the block and one that would air until 2000, when the carriage contract with Warner Bros. was exhausted.

Disney’s One Saturday Morning was initially a massive success, beating Fox Kids during its first season to be the most-watched Saturday morning block on broadcast television.[6] It remained competitive in its second season, beating all of Fox Kids' shows except Power Rangers.[7] The shorts and hosted segments were discontinued in 2000 in a reformatting of the ABC block; by this time, the interstitials within the block were relegated to bumpers and program promotions. In the fall of 2001, live-action series were added to the One Saturday Morning lineup with the addition of the "Zoog Hour," an hour-long sub-block featuring the Disney Channel original series Lizzie McGuire and Even Stevens (the sub-block, advertised in promos for Disney’s One Saturday Morning promoting the two programs as "powered by Zoog," was named after Disney Channel's weekend programming block at the time, Zoog Disney).

A spin-off of Disney's One Saturday Morning, Disney's One Too, debuted on UPN on September 6, 1999; produced through a time-lease agreement between Disney and UPN, the block aired each weekday (either in the morning or afternoon, depending on the station's preference) and on Sunday mornings, and featured many of the programs shown on One Saturday Morning (including Recess, Pepper Ann and Sabrina: The Animated Series).[8]

ABC Kids[edit]

On July 23, 2001, the Walt Disney Company purchased Fox Family Worldwide, primarily for its Fox Family Channel, which was included in the sale as well as Saban Entertainment, a company in which Fox purchased a 50% interest in 1994.[9][10] On September 14, 2002, ABC rebranded its Saturday morning block, as a subtle nod to the Fox Kids brand acquired by Disney through its purchase of Fox Family Worldwide, to ABC Kids (as a result of the sale, Fox Kids ceased to exist; Fox's children's program lineups would be handled from that point onward by 4Kids Entertainment until 2008).[11]

The rechristened block originally contained a mix of first-run programs exclusive to the block, as well as reruns of several original series from Disney Channel. NBA Inside Stuff also began airing on the block as a result of ABC's acquisition of the broadcast television rights to the NBA from NBC (where the series originally premiered in 1992), beginning with the 2002–03 season's Christmas Day game; Inside Stuff continued to air on ABC Kids until 2004.

Through Disney's acquisition of Saban Entertainment, ABC also moved the Power Rangers series from Fox Kids to the ABC Kids block. All first-run episodes from the franchise premiered on ABC Kids beginning with the second half of the show's Wild Force season (starting with the episode "Unfinished Business"), with the entirety of the Wild Force and Ninja Storm seasons subsequently airing in reruns on ABC Family (the former season aired in part both before the introduction of and during the ABC Family Action Block). Subsequent seasons from Dino Thunder to Jungle Fury had their first-run episodes debut on Jetix first and re-air on ABC Kids. The RPM season aired exclusively on ABC Kids, after which ABC canceled production of the series. Instead of producing a new season, ABC aired a re-version of the first 32 episodes of Mighty Morphin Power Rangers, which included a new logo, an updated title sequence, comic book-referenced graphics, and extra alternative visual effects. The re-version aired from January 2 to August 28, 2010. In February 28, 2004, Jim Henson Company produced in ABC Kids.

In the fall of 2004, ABC Kids almost exclusively carried live-action and animated series from Disney Channel as a result of the short-lived Fillmore! (which had been airing in reruns since the summer of 2004) and Recess (which was airing in reruns on the block since it ended in 2001) being dropped from the lineup. With the expanded regulation of federally mandated educational programming guidelines defined by the Federal Communications Commission's Children's Television Act, ABC chose to fulfill the three-hour quota by carrying select episodes of Disney Channel live-action comedies and animated series (anywhere between 9 and 13 episodes from a given season) featuring moral lessons and/or educational anecdotes. The episodes were selected by both the Standards and Practices Division of the network and any educational consultants who were attached to the shows. Beginning with the 2007–08 season, ABC Kids consisted mainly of repeat episodes of Disney Channel sitcoms and animated series.[12] The Emperor's New School, The Replacements and Hannah Montana were the last Disney Channel series to be added to the block in 2006.

The closure of ABC Kids[edit]

In March 2010, ABC decided to stop providing a three-hour block of E/I-compliant, repurposed Disney Channel programming sent to its own stations and ABC affiliates. The network chose to lease out the three-hour time slot and seek other programmers for an agreement to produce a syndicated block, not for the network, but for each ABC station as the network was turning the E/I responsibility back to local ABC stations.

In April 2010, ABC's affiliate board announced that it had reached a deal with Litton Entertainment, a production company which produces syndicated programming (including educational programs aimed at children and teenagers), to produce six, all-new, original half-hour E/I series exclusively for ABC stations for the 2011–12 season.[13]

The block aired for the final time on August 27, 2011 without any announcement of its closure, and was quietly replaced by Litton's Weekend Adventure the following week on September 3, 2011.[1][2][3] As a result, ABC discontinued airing animated programming, making it the first network not to air animated series within its children's program lineup since August 1992, when NBC discontinued its animation block on Saturday mornings to launch the live-action block TNBC.

Programming[edit]

Note: Every show that premiered before September 14, 2002 aired during the One Saturday Morning era.

  • 1 Indicates that the program originally ran for its entire run on ABC prior to the block.
  • 2 Indicates that the program moved to Toon Disney for its episode premieres.

Final programming[edit]

Title Premiere date End date
That's So Raven September 20, 2003 August 27, 2011
The Wubbulous World of Dr. Seuss January 31, 2004
The Suite Life of Zack & Cody September 17, 2005
The Emperor's New School January 28, 2006
The Replacements September 9, 2006
Hannah Montana

Former programming[edit]

Title Premiere date End date
Disney's One Saturday Morning
Schoolhouse Rock! September 13, 1997 September 2, 2000
The Bugs Bunny & Tweety Show
Science Court / Squigglevision
101 Dalmatians: The Series September 4, 1999
Disney's Doug September 8, 2001
Recess August 28, 2004
Pepper Ann January 27, 2001
Jungle Cubs September 5, 1998
The New Adventures of Winnie the Pooh1 September 7, 2002
Hercules: The Animated Series September 12, 1998 April 24, 1999
Mickey Mouse Works May 1, 1999 January 6, 2001
Sabrina: The Animated Series September 11, 1999 October 13, 2001
The Weekenders 2 February 26, 2000 January 12, 2002
Teacher's Pet2 September 9, 2000 September 7, 2002
Buzz Lightyear of Star Command October 14, 2000 September 8, 2001
House of Mouse 2 January 13, 2001 August 31, 2002
Lloyd in Space2 February 3, 2001 September 7, 2002
Mary-Kate and Ashley in Action! October 20, 2001 August 3, 2002
Teamo Supremo2 January 19, 2002 September 13, 2003
NBA Inside Stuff September 7, 2002 August 28, 2004
ABC Kids
Lizzie McGuire September 15, 2001 September 10, 2005
Even Stevens September 7, 2002
February 26, 2005 September 10, 2005
The Proud Family August 31, 2002 September 2, 2006
Fillmore!2 September 14, 2002 February 19, 2005
Kim Possible January 8, 2005
April 2, 2005 September 2, 2006
Power Rangers Wild Force September 14, 2002 February 8, 2003
Power Rangers Ninja Storm February 15, 2003 February 14, 2004
Lilo & Stitch: The Series September 20, 2003 September 2, 2006
Power Rangers Dino Thunder February 21, 2004 February 12, 2005
Phil of the Future September 25, 2004 September 2, 2006
W.I.T.C.H. January 15, 2005 March 26, 2005
Power Rangers S.P.D. February 26, 2005 March 4, 2006
The Buzz on Maggie September 17, 2005 January 21, 2006
Power Rangers Mystic Force March 11, 2006 February 24, 2007
Power Rangers Operation Overdrive March 3, 2007 March 22, 2008
Power Rangers Jungle Fury March 22, 2008 February 28, 2009
Power Rangers RPM March 7, 2009 December 26, 2009
Mighty Morphin Power Rangers (2010 re-version) January 2, 2010 August 28, 2010

See also[edit]

External links[edit]

  1. 1.0 1.1 "ABC Orders Saturday Kids Block From Litton". TVNewsCheck. NewsCheck Media. May 24, 2011. Archived from the original on December 4, 2013. Retrieved May 24, 2011. Unknown parameter |url-status= ignored (help)
  2. 2.0 2.1 "Litton Announces "ABC Weekend Adventure"". BusinessWire. May 24, 2011. Retrieved May 24, 2011.
  3. 3.0 3.1 Paige Albiniak (May 24, 2011). "ABC to Premiere Litton's Weekend Adventure on Sept. 3". Broadcasting & Cable. Retrieved May 24, 2011.
  4. Michael Goldman (September 15, 1997). "ABC hopes for virtual success". Variety. Reed Business Information. Retrieved August 13, 2009.
  5. Christopher Grove (August 29, 1997). "Webs roll out season geared to kids". Variety. Reed Business Information. Retrieved August 13, 2009.
  6. Katz, Richard (May 8, 1998). "ABC kids block tops Fox on Saturday". Variety. Retrieved July 14, 2018.
  7. Claudia Eller (March 9, 1999). "The One That Got Away : With 'Doug,' Nickelodeon's Loss May Be Disney's Gain". Los Angeles Times. Retrieved October 23, 2014.
  8. Chris Pursell (July 19, 1999). "Mouse brands UPN kidvid". Variety. Reed Business Information. Retrieved August 13, 2009.
  9. "News Corp. and Haim Saban Reach Agreement to Sell Fox Family Worldwide to Disney for $5.3 Billion". Saban Entertainment. July 23, 2001. Archived from the original on February 2, 2009. Retrieved February 19, 2009. Unknown parameter |url-status= ignored (help)
  10. Carl DiOrio (October 24, 2001). "Fox Family costs Mouse less cheese in final deal". Variety. Reed Business Information. Retrieved August 13, 2009.
  11. Paula Bernstein (September 29, 2002). "Kid skeds tread on joint strategy". Variety. Reed Business Information. Retrieved August 13, 2009.
  12. "Disney ABC Kids Networks Unveils 2006-7 Programming Slate". Retrieved 9 May 2020.
  13. "Litton Entertainment to Produce and Distribute Original Programming for ABC Stations for Fall 2011". Litton Entertainment. The Futon Critic. April 19, 2010. Retrieved May 11, 2020.