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NickRewind

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NickRewind
Nick Rewind logo.svg
NetworkTeenNick
LaunchedJuly 25, 2011; 10 years ago (2011-07-25)
Country of originUnited States
OwnerViacomCBS Domestic Media Networks
Formerly known asThe '90s Are All That (2011–15)
The Splat (2015–17)
NickSplat (2017–19)
Sister networkNickelodeon
Nick at Nite
TeenNick
Nicktoons
Nick Jr.
NickMusic
Running timeNightly 12 a.m.–6 a.m. ET/PT
Official websiteFacebook page
Twitter page

NickRewind[1] (formerly The '90s Are All That, The Splat, and NickSplat) is an American late night programming block that broadcasts nightly over the channel space of TeenNick. The block shows reruns of mid-late 1980s, 1990s, and early-mid 2000s children's programming, mostly shows that aired on Nickelodeon during their original runs. The block broadcasts nightly from 12 a.m. to 6 a.m.[2]

The block was preceded in the format by The 90s Are All That, which debuted the night of July 25, 2011 (early July 26) and was inspired by a large amount of interest in classic Nickelodeon series from the 1990s by users of social media outlets such as Facebook.[3] From October 7, 2011 through October 23, 2011, the block aired in an earlier time slot, from 10 p.m. to midnight.[4] Response to the debut was very positive; hashtags pertaining to the block became trending topics on Twitter[5] and the Nielsen Ratings for TeenNick on the debut night increased to between eight and 60 times the ratings TeenNick received in previous weeks, beating numerous higher-profile basic cable programs in the same time slot.[6]

Beginning October 5, 2015, the block expanded to eight hours (10 p.m. to 6 a.m.), and began airing a broader variety of series.[7] As The Splat, the block's name and logo came from Nickelodeon's logo from 1984; a white brush-printed wordmark on an amorphous orange background (often manifested as a "splat" shape, but which was frequently rendered in many others). To align itself with Nickelodeon's cross-platform branding, the block changed its name to NickSplat on May 1, 2017.[8] The block would adopt its current name on March 15, 2019.

History[edit]

2011–15: As "The '90s Are All That"[edit]

Original logo as "The '90s Are All That", used from July 25, 2011 until February 2013

The final week of 2011, dubbed "Party Like It's the '90s", featured shows originally featured in the 1995 through 1999 incarnation of SNICK. KaBlam! and Animorphs were excluded and replaced with other SNICK programs of the era. This also included '90s Nick IDs. The December 31 edition, called "Stick Clark's New Year's Sticking Eve", featured the revival of "U-Dip," another Nick in the Afternoon feature, as an homage of the large list of objects dropped on New Year's Eve across the United States. Nickelodeon's trademark slime won the vote. The block started at 10 pm and ended at 2 am, with a re-air from 2 am–6 am, to accommodate the occasion.[9] To symbolize the end of 2011, the regular-length series finales of The Secret World of Alex Mack, Kenan & Kel, Clarissa Explains It All, and Doug aired from 10 pm to midnight.

To symbolize the beginning of 2012, the above-mentioned series premieres aired from 12 to 2 am. The night also featured Stickly's brother Woodknot and Face, who was the host of Nick Jr. for several years. It was, to date, the only appearance of any Nick Jr. property on the block until Face appeared again on March 27, 2016.[10]

2015–19: As The Splat/NickSplat[edit]

File:The Splat.svg
"The Splat" logo, used from October 5, 2015 to April 30, 2017

On September 11, 2015, the block's Facebook page announced a new program block called "The Splat".[11] It was later confirmed that The Splat would launch on October 5, 2015, and run for eight hours. The same general format and program library is being used, with less repetition of series; whereas The '90s Are All That aired most of its shows five days a week, The Splat added a number of shows into the rotation that had either not yet been seen on the previous block or had only aired as special presentations, no longer airing them on a set weekly schedule. These programs also included programs that originally aired in the 1980s and the 2000s (decade).[7]

On March 27, 2016, in preparation for Easter, Face from Nick Jr. appeared on the block once again in a sketch where he attempts to help viewers find the Easter Bunny.[10]

On April 1, 2016, just minutes into a broadcast of CatDog, a random cutaway[12] occurred abruptly leading to the music video for "Never Gonna Give You Up" by Rick Astley featuring Stick Stickly in many scenes. This was dubbed "#StickRoll" and served as an April Fools' Day prank referencing Rickrolling, a form of internet pranking popular in the late 2000s. Later, during a broadcast[13] of Doug, the channel's aspect ratio was rotated 90 degrees as another joke.

On November 23, The Splat and Nick at Nite simulcasted a reunion special of Double Dare to celebrate the 30th anniversary of the show's premiere. The special featured the cast of All That participating in a new first-run episode of the game; to accommodate the simulcast, The Splat began airing an hour earlier than usual.[14]

File:NickSplat logo.png
The "NickSplat" logo, used from May 1, 2017 to March 17, 2019

To align itself with Nickelodeon's cross-platform branding, The Splat was renamed NickSplat on May 1, 2017.[8]

From November 17 to November 23, 2017, NickSplat aired every episode of Hey Arnold! every night. The marathon led up to the premiere of Hey Arnold!: The Jungle Movie, which was simulcast on Nickelodeon and Nicktoons. It was followed by the NickSplat premiere of The SpongeBob SquarePants Movie, making it the first time SpongeBob content has aired on the block.[15]

On January 22, 2018, The Ren & Stimpy Show began airing on the block at 3AM.[16]

On August 28, a NickSplat-branded channel was launched on VRV, featuring much of the same programming as well as debuting shows, such as Nick Arcade and Zoey 101.[17]

In January 2019, NickSplat briefly shifted to a marathon format where each night's programming consists solely of a block of one show. In addition, shows from the mid to late 2000s were featured on the first four Wednesday nights of January, starting with Invader Zim on January 2,[18] The Adventures of Jimmy Neutron: Boy Genius on January 9,[19] Danny Phantom on January 16,[20] and Back at the Barnyard on January 23.[21] The latter series marks the first time a show from the 2010s was broadcast in the block.

2019–present: As NickRewind[edit]

Nick Rewind logo.svg

On March 15, 2019, NickSplat's YouTube channel was renamed NickRewind. Three days later on March 18, 2019, the rest of its social media along with the block was officially renamed "NickRewind".[22]

On July 15, 2019, the NickRewind block was briefly reduced to two hours in the graveyard slot as Viacom attempted to introduce current-day archived content from AwesomenessTV and MTV to TeenNick's schedule. On July 19th, three days after the reduction of the block's hours which had failed due to massive amounts of negative viewer feedback, Viacom restored the block to 5 hours a night. NickRewind was re-expanded back into its original timeslot window by mid-August 2019.[23]

In late-March 2021, the NickRewind Block was reduced to six hours a night. The network filled the 10 p.m. to 12 a.m. hours with reruns of Henry Danger.[24][25]

Programming[edit]

NickRewind mainly airs classic Nickelodeon series and movies. The block is different from the YouTube channel, which has modern Nickelodeon series. Currently, the block has animated series such as Rugrats and Rocko's Modern Life. The block airs live action series as well, although this hasn't been the case as of May 2020. The block has not had any original programming since 2012.

Awards and nominations[edit]

Year Award Category Recipient(s) Result
2015 6th Annual Shorty Awards Best Use of Social Media for Television The '90s Are All That Nominated[26]

Media and merchandise[edit]

As part of the launch of "The '90s Are All That" in 2011, the block had its own dedicated website, which featured clips, the schedule, and voting sections.[27]

In September 2015, along with the announcement of the block's relaunch as "The Splat", a new keyboard app was announced to be released to the Apple App Store and Google Play. Titled "The Splat Emoji Keyboard" and developed by Snaps Media, the app features pictures and GIFs of 90s Nicktoons characters and various objects. The app was released in October 2015, coinciding with the launch of The Splat.[28]

International versions[edit]

United Kingdom[edit]

In 2016, Nickelodeon UK launched a UK version of "NickSplat". Instead of it being a block, it's an online only service on Nick.co.uk.[29] For a limited time in 2017, Nicktoons UK broadcast some of the shows from the block.

Netherlands & Flanders[edit]

In December 12, 2016, Nickelodeon Netherlands & Flanders launched a Dutch version of "NickSplat" simply called "Splat". The block airs on weeknights at midnight since the channel was extended to 24/7 programming.[30][31][32]

Latin America[edit]

In August 2020, Nickelodeon (Latin America) launched a localized version of "NickRewind" airing older Nickelodeon shows from the 90s to the 2010s, it was only aired during a month long.[33]

Germany[edit]

A NickRewind branded channel is available on Pluto TV since August 3, 2020.

See also[edit]


Other articles of the topics Nickelodeon AND Television : Ren and Stimpy, Nick & You, Nickelodeon, Gullah Gullah Island, Oobi (TV series)

Other articles of the topic Nickelodeon : Double Dare, Nick at Nite, Fear of a Krabby Patty, Oobi (TV series), Ripped Pants, Nick Jr., Nickelodeon Animation Studio

Other articles of the topic Television : Deep Trouble (Goosebumps episode), Clear (The Walking Dead), Prey (The Walking Dead), Queens Behind Bars, Open Your Eyes (The Walking Dead), Self Help (The Walking Dead), PharmaRusical
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  • TeenNick

References[edit]

  1. "@NickRewind: "NickSplat is now NickRewind! All your favorite Nickelodeon shows from every era are now in one place. Catch it every night on TeenNick"". Twitter. March 18, 2019. Retrieved March 18, 2019.
  2. Note all times Eastern and Pacific. Subtract one hour for Central Time Zone and add one hour for Mountain Time Zone.
  3. TeenNick goes retro with '90s programming – EXCLUSIVE, Entertainment Weekly, March 10, 2011.
  4. "Teen Nick TV Listings, TV Shows and Schedule". Zap2It. Archived from the original on 2015-10-06. Retrieved 2011-07-17. Unknown parameter |url-status= ignored (help); External link in |publisher= (help)
  5. Powers, Lindsay (July 26, 2011). Teen Nick's '90s TV Revival a Big Hit With Viewers. The Hollywood Reporter. Retrieved July 26, 2011.
  6. The Vulture (July 26, 2011). Nick's New '90s Nostalgia Block is a Ratings Smash. New York Magazine. Retrieved July 26, 2011.
  7. 7.0 7.1 Brian Steinberg. "Nickelodeon Will Launch 'The Splat', A Block of 1990s Favorites – Variety". Variety.
  8. 8.0 8.1 "The Splat is now NickSplat". Nick and More. 1 May 2017. Archived from the original on 24 April 2018. Retrieved 1 May 2017. Unknown parameter |url-status= ignored (help)
  9. NICKELODEON DECKS THE HALLS WITH NEW HOLIDAY-THEMED PREMIERES OF BUBBLE GUPPIES, T.U.F.F. PUPPY, FANBOY AND CHUM CHUM AND YO GABBA GABBA!, BEGINNING FRIDAY, DECEMBER 9. Nickelodeon press release. Retrieved December 13, 2011.
  10. 10.0 10.1 "Are You An Easter Bunny? | Nick Jr. | The Splat". YouTube. 2003-11-11. Retrieved 2016-11-26.
  11. [1][dead link]
  12. "Winslow's Ultimate Prank | CatDog | The Splat". YouTube. 2016-03-31. Retrieved 2016-11-26.
  13. "Joe Guerrero - Anyone else experiencing this my show it..." Facebook. 2016-04-01. Retrieved 2016-11-26.
  14. "'Double Dare' returns to Nickelodeon with reunion show 30 years after premiere". pix11.com. 23 November 2016.
  15. https://twitter.com/BillKKonadu/status/929838532969017345
  16. "TeenNick changes too: 'Zoey', 'Drake' & 'Hathaways' return". Nickandmore!. 19 January 2018.
  17. https://www.nasdaq.com/article/nickelodeon-launches-nicksplat-channel-on-atts-vrv-subscription-service-cm1014191/amp
  18. https://web.archive.org/web/20190101022125/http://www.teennick.com/shows/tvschedule
  19. https://web.archive.org/web/20190110194627/http://www.teennick.com/shows/tvschedule
  20. https://web.archive.org/web/20190111155448/https://www.tvpassport.com/tv-listings/stations/teennick-eastern/1954/2019-01-16
  21. https://web.archive.org/web/20190111155516/https://www.tvpassport.com/tv-listings/stations/teennick-eastern/1954/2019-01-23
  22. "NickALive!: Nickelodeon Rebrands NickSplat as NickRewind". NickALive!. 2019-03-27. Retrieved 2021-04-06.
  23. "Nickelodeon USA Further Increases NickRewind's Hours". nickalive.blogspot.com. NickALive!. 2019-08-03. Retrieved 2021-04-06. Unknown parameter |url-status= ignored (help)
  24. Nickelodeon Schedule Archive (2021-03-21). "Bad news for 90s/2000s kids - NickRewind's start time will be back to midnight (much like the first few years when it was originally known as the 90s Are All That) starting on March 29. What replaced it during the 10pm and 11pm hours? 2 more hours of Henry Danger". Twitter. Retrieved 2021-04-06. Unknown parameter |url-status= ignored (help)CS1 maint: Uses authors parameter (link)
  25. NickRewind (2021-03-29). "The clock strikes 12! Time to REWIND! Every night on @teennick". Twitter. ViacomCBS which owns NickRewind. Retrieved 2021-04-06. Unknown parameter |url-status= ignored (help)CS1 maint: Uses authors parameter (link)
  26. "TeenNick's The '90s Are All That". Archived from the original on 2015-06-14. Retrieved 2015-06-13. Unknown parameter |url-status= ignored (help)
  27. https://web.archive.org/web/20110816150925/http://90sareallthat.teennick.com/
  28. Rosenfeld, Laura (September 25, 2015). "Nickelodeon's The Splat Will Include A New '90s Programming Block, Emojis And Social Presence". TechTimes. Retrieved March 27, 2017.
  29. "NICK.CO.UK LAUNCHES THE SPLAT - VIACOM PRESS". vimn.com.
  30. Robert Briel (1 November 2016). "Spike goes 24/7 exclusively on Ziggo". BroadbandTVNews.com. Retrieved 23 November 2016.
  31. "Verschuiving zender Nickelodeon". Ziggo.nl. Archived from the original on 2016-11-24. Retrieved 23 November 2016. Unknown parameter |url-status= ignored (help)
  32. Jarco Kriek & Jan-Hein Visser (21 February 2017). "Spike 24/7 na Ziggo ook bij KPN, Caiway en T-Mobile Thuis". TotaalTV. Retrieved 21 February 2017.
  33. "NickALive!: Nickelodeon to Launch NickRewind in Latin America and Brazil". NickALive!. 2020-08-17. Retrieved 2021-04-06.