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ADA Asia

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ADA Asia
Ada logo.png
Founded2018; 3 years ago (2018)
Headquarters
Kuala Lumpur
,
Malaysia
No. of locationsMalaysia, Indonesia, Philippines, Singapore, Cambodia, Bangladesh, Thailand, Sri Lanka, South Korea
Key peopleSrinivas Gattamneni (CEO)
IndustryArtificial Intelligence, Data Analytics, Digital Marketing
ServicesAdvertising, Integrated Digital Solutions, Analytics
Websitewww.ada-asia.com

ADA Asia is an advertising, data analytics and artificial intelligence company headquartered in Kuala Lumpur, Malaysia; founded in 2018.[1][2]

Currently ADA Asia has operations 9 different countries across Asia, including Indonesia, Singapore, South Korea, Cambodia, Bangladesh, Sri Lanka, Thailand and the Philippines.[3]

Investment and Expansion[edit]

In July, 2018, ADA Asia secured USD 20 million in investment from Sumitomo Corporation.[4]

On 11th May, 2021, ADA received an investment of USD 60 million from SoftBank Group, which resulted in SoftBank Group owning a 23% stake in ADA.[5]

References[edit]

  1. "Axiata's ada plans ad industry disruption using data". The Edge Markets. July 17, 2019.
  2. Bhd, BFM Media Sdn. "The Breakfast Grille: Targeted Advertising - An Orwellian Concern?". BFM 89.9.
  3. "Axiata Digital's ada plans for aggressive growth in SEA after US$20m investment". www.marketing-interactive.com.
  4. "ada secures US$20 mil strategic investment from Sumitomo Corporation". Digital News Asia. July 30, 2018.
  5. "Malaysia's Axiata says AI unit gets $60 mln SoftBank Corp investment". Reuters.com. May 11, 2021.


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