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ADA Asia

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ADA Asia
Ada logo.png
Founded2018; 3 years ago (2018)
Kuala Lumpur
No. of locationsMalaysia, Indonesia, Philippines, Singapore, Cambodia, Bangladesh, Thailand, Sri Lanka, South Korea
Key peopleSrinivas Gattamneni (CEO)
IndustryArtificial Intelligence, Data Analytics, Digital Marketing
ServicesAdvertising, Integrated Digital Solutions, Analytics

ADA Asia is an advertising, data analytics and artificial intelligence company headquartered in Kuala Lumpur, Malaysia; founded in 2018.[1][2]

Currently ADA Asia has operations 9 different countries across Asia, including Indonesia, Singapore, South Korea, Cambodia, Bangladesh, Sri Lanka, Thailand and the Philippines.[3]

Investment and Expansion[edit]

In July, 2018, ADA Asia secured USD 20 million in investment from Sumitomo Corporation.[4]

On 11th May, 2021, ADA received an investment of USD 60 million from SoftBank Group, which resulted in SoftBank Group owning a 23% stake in ADA.[5]


  1. "Axiata's ada plans ad industry disruption using data". The Edge Markets. July 17, 2019.
  2. Bhd, BFM Media Sdn. "The Breakfast Grille: Targeted Advertising - An Orwellian Concern?". BFM 89.9.
  3. "Axiata Digital's ada plans for aggressive growth in SEA after US$20m investment". www.marketing-interactive.com.
  4. "ada secures US$20 mil strategic investment from Sumitomo Corporation". Digital News Asia. July 30, 2018.
  5. "Malaysia's Axiata says AI unit gets $60 mln SoftBank Corp investment". Reuters.com. May 11, 2021.

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