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AUTO1 Group

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AUTO1 Group
Privately held company
Founded 📆2012
Founder 👔Christian Bertermann and Hakan Koç
Headquarters 🏙️,
Area served 🗺️
Number of employees
🌐 Website[Lua error in Module:WikidataIB at line 665: attempt to index field 'wikibase' (a nil value). ] 
📇 Address
📞 telephone

AUTO1 Group is a German online marketplace for the buying and selling of inspected used automobiles in the European Market based in Berlin. The company was founded in 2012 [1] by Christian Bertermann and Hakan Koç [2] and purchases used cars from private sellers and B2B partners and then resells them through its global network.[3]


AUTO1 Group was founded in Berlin in July 2012 by Christian Bertermann and Hakan Koç [4] and the same year the C2B brand was launched.

In 2013 the online B2B marketplace for used cars, gets spun off.[1]

In 2014 the company expanded its European presence to France, Spain, Italy, the Netherlands, Poland, the Czech Republic, Romania and Lithuania.[1]

In 2015 Remarketing was launched and now enables direct transactions between affiliate merchants and the company expanded its presence to Belgium, Austria, Hungary, Slovakia, Finland, Estonia, Luxembourg, Portugal and Sweden.[1]

In 2016 iOS and Android apps get launched. AUTO1 Group expanded to Denmark, Latvia and Bulgaria.

In 2017 the online dealership Autohero started in Germany. The group is expanded to Greece, Croatia, Norway, Albania, Bosnia, Macedonia, Montenegro and Serbia and the company employs more than 3,000 people. Throughout 2017, AUTO1 Group has traded more than 420,000 vehicles over, Autohero,[5] and its European sister brands. The dealer network increased to over 40,000 partners.[6]

In 2018 SoftBank Vision Fund invested €460m in the company.[7]

Business model[edit]

The holding company AUTO1 Group owns several companies and brands mostly operating in the automotive industry. Basically the group sources cars from private customers as well as B2B partners like leasing and rental companies, fleet operators and OEMs and sells them to private customers as well as partner dealers throughout Europe.[8] Prices are determined by its proprietary CORE pricing algorithm.[9][10]

Business units[edit][edit] and its European clone brands specialized in purchasing used cars from private car owners. The company states that since the foundation of the German model in 2012, the family purchased more than 1 million vehicles and operates more than 350 branches in 10 European countries.[11][edit] is a B2B online marketplace for inspected used cars, with over 55,000 active partners across 30+ countries.[12]

Products include:

  • B2B Purchasing: Stock of 40,000 tested vehicles for digital acquisition used by professional car dealers [13]
  • B2B Remarketing: Digital distribution of vehicles mainly used by dealer groups, leasing and rental companies, fleet operators and OEMs .


Autohero is an online B2C retail platform for inspected used cars.

Joint venture - AUTO1 FinTech[edit]

AUTO1 FinTech is a joint venture of AUTO1 Group, Allianz and Deutsche Bank. It is an online provider of financing to partner dealers of, the online B2B marketplace for the used car trade.[14] It provides floor plan finance and insurance products to car dealerships partnering with[15][16]


  1. 1.0 1.1 1.2 1.3 "AUTO1 Group | History - From zero to European leader in 5 years". Retrieved 2019-02-06.
  2. "AUTO1 Group". Crunchbase. Retrieved 2019-02-06.
  3. "Auto1 Group, a young used-car marketplace serving Europe, is now worth $2.8 billion". TechCrunch. Retrieved 2019-02-06.
  4. "Christian Bertermann und Hakan Koc: Das denken die Gründer von Auto1". (in Deutsch). Retrieved 2019-02-06.
  5. "Premium Gebrauchtwagen kaufen |". Retrieved 2019-02-06.
  6. "AUTO1 Group | Press Release Autohero". Retrieved 2019-02-06.
  7. "SoftBank Vision Fund invests €460 million in DN Capital Portfolio Company AUTO1". DN CAPITAL. 2018-01-16. Retrieved 2019-02-06.
  8. "AUTO1 Group | About Us". Retrieved 2019-02-06.
  9. kompakt, digital (2016-03-11). "Analyse: Wie funktioniert das Modell der Auto1 Group?". digital kompakt (in Deutsch). Retrieved 2019-02-06.
  10. "Selling cars in 10 minutes: Disrupting used cars – Technology and Operations Management". Retrieved 2019-02-06.
  11. "AUTO1 Group | Press Release January 2018". Retrieved 2019-02-06.
  12. "AUTO1 Group | Press Release February 2019". Retrieved 2019-02-06.
  13. "About". Retrieved 2019-02-06.
  14. "AUTO1 Fintech". Crunchbase. Retrieved 2019-02-06.
  15. "Bloomberg - Are you a robot?". Retrieved 2019-02-06.
  16. Brien, Jörn. "Auto1: Berliner Milliarden-Startup gründet Fintech – mit Allianz und Deutscher Bank". t3n News (in Deutsch). Retrieved 2019-02-06.

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