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Absolutdata Research & Analytics

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Absolutdata Research & Analytics
Absolutdata logo.jpg
US Privately Owned
IndustryAnalytics, decision sciences, Big Data, Predictive Analytics
Founded 📆
Founder 👔Anil Kaul, Sudeshna Datta, Suhale Kapoor
Headquarters 🏙️San Francisco,
California, U.S.
Area served 🗺️
ServicesMarket Research, CRM Analytics, Marketing Mix Modeling, Consumer Insight Analytics, Business Analytics, Predictive Analytics, Marketing Effectiveness, Conjoint Analytics, Business Intelligence Dashboards, Customer Lifecycle Management, Price Optimization
Number of employees
450 (2013)
🌐 WebsiteAbsolutdata
📇 Address
📞 telephone

Absolutdata Research and Analytics is a consulting-oriented Analytics & Research firm based out of San Francisco, California. Absolutdata has domestic offices in New York and Los Angeles. Its international offices are located in Gurgaon and Bangalore, India, London, UK and Dubai, United Arab Emirates.[1][2]


Absolutdata was founded by Anil Kaul, former consultant for McKinsey, along with Sudeshna Datta, and Suhale Kapoor.

The firm provides services in areas of Predictive Analytics, CRM Analytics, Conjoint Analytics, Market Research, Marketing Mix Modeling, Customer Segmentation, Data Visualization and Big Data, to large and mid-size clients, including Fortune 500 companies,[3] in a number of sectors like CPG, retail, financial services, media/entertainment, technology, healthcare, automobiles and consulting.

In 2012, Fidelity Growth Partners India committed to a $20 million investment in Absolutdata.[4] In March 2017, Absolutdata added AI based decision making platform.[5]


In 2013, Absolutdata partnered with Alteryx to work together on targeted marketing, predictive analytics and customer insight analytics projects [6]

Awards & Recognition[edit]

  • BPO Industry Awards recognizes Absolutdata with an award for the Emerging Company of the Year at Indiatimes BPO Industry Awards 2008[7]
  • Absolutdata was ranked in Deloitte Technology Fast 50 India 2009 and Fast 500 Asia Pacific, both in 2008 &2009 [8][9]
  • Absolutdata was listed as one of the IAOP lists Absolutdata as one of the Top 10 Companies in Outsourcing Marketing Services in 2010 [10]

External links[edit]

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  1. http://www.mrweb.com/drno/news17247.htm Absolutdata Opens in Dubai, Ramps Up in UK
  2. http://www.deccanherald.com/content/315384/absolutdata-set-up-centre-bangalore.html Absolutdata to set up centre in Bangalore
  3. http://articles.timesofindia.indiatimes.com/2013-02-13/strategy/37078534_1_market-research-absolutdata-data-analytics
  4. VCCircle.com. "Fidelity investing $20M in data analytics firm AbsolutData".
  5. "Absolutdata launches an AI-based decision-making platform - Marketing Land". Marketing Land. 2017-03-30. Retrieved 2018-06-25.
  6. "AbsolutData partners with Alteryx and opens UK office - News".
  7. http://www.indiamart.com/company/2983742/[permanent dead link]
  8. http://www.financialexpress.com/news/absolutdata-features-in-deloitte-rankings-for-2009/580002 Absolutdata features in Deloitte rankings for 2009
  9. "Archived copy" (PDF). Archived from the original (PDF) on 2012-09-05. Retrieved 2013-07-01.CS1 maint: Archived copy as title (link) Lighting the way Deloitte Technology Fast 500 Asia Pacific 2008 Ranking and CEO Survey
  10. http://www.businesswire.com/news/home/20110506005894/en/AbsolutData-Technologies-Listed-Top-Ten-Companies-%E2%80%9CMarketing Absolutdata Technologies Inc. Listed as One of the Top Ten Companies in “Marketing Services” Outsourcing by the IAOP (2010)

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