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Active in Style

From EverybodyWiki Bios & Wiki

Active in Style
ISIN🆔
IndustryRetail
Founded 📆2013 (2013)
Founder 👔
Headquarters 🏙️London, England, UK
Area served 🗺️
Key people
Caroline Lucey (founder)
Products 📟 Clothing
Sportswear
Sports equipment
Members
Number of employees
🌐 Websiteactiveinstyle.com
📇 Address
📞 telephone

Active in Style is a British retailer, which operates in the athleisure market. They specialise in activewear and leisurewear. Caroline Lucey founded the online retailer in 2013, which predominantly provides activewear and leisurewear into the UK market.

Since its foundation in 2013, the retailer has expanded its activewear brands to include Vie Active, Pilot Athletic, Nimble & Running Bare, while also offering more mainstream brands such as Under Armour, Adidas and Ted Baker.

History[edit]

Caroline Lucey founded Active in Style in January 2013, but previously operated in the PR industry.[1] The brand began as the UK's first major stockist of the Australian fashion brand, Lorna Jane.[2] Lucey and Active in Style featured commonly in the media as the website that introduced Lorna Jane to the UK clothing market.[3]

Shortly after the foundation of the brand, they launched a pop-up stall in Covent Garden, London, which was open for two weeks. The pop-up received media coverage as it was the first physical store to offer Lorna Jane activewear in the UK.[4]

Media coverage[edit]

Since 2013, Active in Style has become a premium UK website for activewear. It has received reviews in Time Out, the Huffington Post and also Glamour.[5][6]

Brands & clothing[edit]

Since its introduction of Lorna Jane to the UK market, Active in Style has expanded its range of activewear and leisurewear products to sell a number of unique labels, including Vie Active, Pilot Athletic, Running Bare, Body Science and Vimmia.[2]

Grazia also covered the website for its clothing range aimed at women who wanted to exercise during pregnancy.[7]

References[edit]

  1. Bell, Poorna (April 27, 2014). "Fitness Clothing: A Review Of Aussie Women's Sportswear Brand Lorna Jane". Huffington Post.
  2. 2.0 2.1 Jones, Katie (May 20, 2015). "Where To Buy The Best Sportswear Brands You've Never Heard Of". Huffington Post.
  3. "Lorna Jane: Active In Style Pop-Up". Time Out. July 2, 2013.
  4. Young, Katy (July 16, 2013). "Lorna Jane set to pop-up in Covent Garden". The Telegraph.
  5. Cherrington, Rosy (April 28, 2016). "Best Women's Fitness Gear 2016: The Gym Clothes That Will Actually Make You Want To Work Out". Huffington Post.
  6. "The power of positivity can be the key to success and happiness". Daily Express. October 14, 2013.
  7. Morosini, Daniela (November 17, 2015). "7 Things You Didn't Know About Staying Fit During Pregnancy". Grazia.


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