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Ad revenue

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In advertisement, ad revenue is a form of income that publishers make from making content that can be monetized. Advertisers will come to publishers and offer them a rate that is most of the time considered fair for ad space on their content. In turn, the publisher will get that rate of money based on how many people either click on or view their content based on the rules of the contract. Every advertiser wants to maximize their cost efficiency when paying a publisher for ad space the same way a publisher wants to maximize their profits when earning ad revenue. This creates a field that is set up not to be fair in most scenarios, whether it be in favor of the advertiser or the publisher.[1]

History[edit]

In 1993, GNN was the first commercial website to have a clickable ad run on their website. By 1995 Visa and MasterCard were paying anywhere between $110-$11,000 a week to have a spot to run their ad on their website. Along with Prodigy being one of the first paid subscriptions that made revenue through ads and e-shopping. Prodigy eventually went out of business, because people started running one of the very first ad blocker.[2]

The First Ever Banner Ad[edit]

In 1994, AT&T had a banner ad that said "Have you ever clicked your mouse right here? YOU WILL." The banner ad got a 44% click rate, which at the time for a ad on the internet was extremely good. This sparked a complete change in how businesses deal with advertising online. This set off a spark in the advertising industry as many other different companies began also wanting to run banner ads after seeing the numbers AT&T ran with their banner ad.[3]

The First Ever Pop Up Ad[edit]

In the late 1990's, Ethan Zuckerman, a man working for Tripod.com was a programmer and designer for the website. After being funded for advertising when he was programming an ad, he decided to make it as a way to run a ad without having it directly on the page. He claimed it was made unintentionally as he was trying to program a better way to run an ad on a websites page.[4]

Today's Types of Ad Revenue[edit]

YouTube[edit]

To earn ad revenue on YouTube you need to have a YouTube account. Once the account is made you can begin publishing videos and earning ad revenue. Since Google has taken over YouTube Google takes 45% of the ad revenue made on a video from the publisher. It's calculated that the average amount a publisher makes per thousand views is $7.60. Some publishers might earn a bit more or less depending on the content within their video. Some videos made that may have a strong favor for a certain advertiser will drive up the amount the publisher makes per view as well.[5]

You also have to link your AdSense account to your YouTube channel. From there the AdSense account will accumulate the earnings from the ads running on videos. Once $100 has been accumulated through AdSense Google will issue a payment to the banking account associated with the AdSense account.[5]

Amazon[edit]

Amazon has a platform called Amazon Marketing Services designed to help vendors get their product to their target audience. They help guide vendors into the right ways to go about making display ads, banner ads, ect. Along with helping them pick the right places to put their ads. They can even help make mobile banner ads if you want to target advertisement on mobile devices.[6]

References[edit]

  1. "LAS VEGAS SANDS CORP., a Nevada corporation, Plaintiff, v. UKNOWN REGISTRANTS OF www.wn0000.com, www.wn1111.com, www.wn2222.com, www.wn3333.com, www.wn4444.com, www.wn5555.com, www.wn6666.com, www.wn7777.com, www.wn8888.com, www.wn9999.com, www.112211.com, www.4456888.com, www.4489888.com, www.001148.com, and www.2289888.com, Defendants". Gaming Law Review and Economics. 20 (10): 859–868. December 2016. doi:10.1089/glre.2016.201011. ISSN 1097-5349.
  2. Oinas-Kukkonen, H. (2013-02-06). Humanizing the Web: Change and Social Innovation. Springer. ISBN 9781137305701. Search this book on
  3. LaFrance, Adrienne (2017-04-21). "The First-Ever Banner Ad on the Web". The Atlantic. Retrieved 2018-10-24.
  4. LaFrance, Adrienne (2014-08-14). "The Man Who Created the First Pop-Ad". The Atlantic. Retrieved 2018-10-26.
  5. 5.0 5.1 "How Internet Ads Work & How Sites Make Money Using Them". Ezoic Blog. 2016-11-16. Retrieved 2018-10-22.
  6. Masters, Kiri. "A Simple Guide To Amazon's Complicated Advertising Business". Forbes. Retrieved 2018-10-26.

Ad revenue[edit]


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