Adam Abadir
Adam Abadir is an American communications strategist and public servant based in Baltimore, Maryland. He is known for his viral public health messaging during the COVID-19 pandemic and currently serves as the Deputy Comptroller for Public Engagement and Communications for the Comptroller of Maryland.
Career
Abadir began his career in political communications, including a role as Deputy Political Director for Donna Edwards’ 2016 U.S. Senate campaign and later as Chief of Staff to Baltimore City Councilmember Kristerfer Burnett.[1]
In 2020, Abadir was appointed Director of Communications for the Baltimore City Health Department. Alongside creative director Benjamin Jancewicz, he co-led a nationally recognized campaign that used memes and humor to counteract vaccine misinformation. The campaign’s messages—such as “Ginger Ale can’t cure COVID, Derrick!”—went viral and were featured in outlets including Slate, The Baltimore Sun, USA Today, The Washington Post, and the Winnipeg Free Press.[2][3][4][5]
Abadir later served as Deputy Director of State Affairs for the City of Baltimore before joining the Comptroller of Maryland's office. In 2023, he was appointed Deputy Comptroller for Public Engagement and Communications, overseeing statewide initiatives to modernize public messaging and increase civic participation.[1]
Education
Abadir holds a Bachelor of Arts in Psychology from Washington University in St. Louis, with minors in African and African American Studies and Political Science.[6]
Recognition
- Named one of The Baltimore Sun’s “25 Black Marylanders to Watch” in 2022[1]
- Recognized nationally for co-leading Baltimore’s viral COVID-19 vaccine communications campaign[7]
See also
References
- ↑ 1.0 1.1 1.2 "The Baltimore Sun's 25 Black Marylanders to Watch 2022". The Baltimore Sun. Retrieved 2025-06-20.[permanent dead link]
- ↑ "The Guys Behind "Ginger Ale Can't Cure COVID, Derrick!" Explain All". Slate. August 2021.
- ↑ "Memes, gifs and vaccine clapbacks: How the Baltimore Health Department is making public health messaging fun". The Baltimore Sun. May 2021.
- ↑ "Baltimore City Health Department using memes to promote coronavirus vaccinations". The Washington Post. August 17, 2021.
- ↑ "I meme, you meme: Internet language brings us together". Winnipeg Free Press. July 2021.
- ↑ [citation needed]
- ↑ "Get to Know the Baltimore City Health Department's Dynamic Social Media Duo". Baltimore Magazine. May 2021.[permanent dead link]
External links
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