Admixer Technologies
Type of site | Privately held |
|---|---|
| Founded | 2008 |
| Headquarters | London, United Kingdom |
| Key people | Aleksey Boltivets (CEO & Founder) Volodymyr Zakrevskyy Aleksandr Breus |
| Industry | Online advertising |
| Products | Ad server Ad exchange SSP DSP DMP Agency Tech Stack Creatives lab Audio/video streaming player Ad network management platform |
| Employees | 200+ (2019) |
| Website | admixer |
| Alexa rank |  422,784 (Global, January 2020[update]).[1] |
Admixer Technologies is a technology company that provides services for online advertising management. The company operates with its own line of products and algorithms for online advertising and traffic monetization. The company supports real-time bidding auctions, supply-side platform, demand-side platform, own data management platform, ad exchange platform, and platform for network owners.
It started with ad serving services for websites and a Ukrainian advertising network[2]. Later, the company developed its technical infrastructure and became a full-stack programmatic technology provider. It allows publishers to manage their inventory, and advertisers to buy ad spaces on an automated basis with targeted options. The company is a member of IAB Ukraine [3]
History[edit]
Admixer Advertising Technologies was founded in 2008 by Ukrainian entrepreneur and the President of the IAB Ukraine, Aleksey Boltivets [4] as an ad serving and advertising network company.
In 2009, the company launched the first version of Admixer.Publisher ad server.
In 2012, the company became the Leader of the Year among Microsoft Azure Solutions [5] and got a status of Microsoft Gold Partner.
In 2013, Admixer IPD (international partnerships department) received the status of Microsoft Advertising’s official partner, became an official reseller of premium formats on Facebook and Instagram.
Admixer Technologies received the status of NPM certified Google DoubleClick Ad Exchange partner in 2014.
In 2015, the company launched the new Publisher and Network platforms, and new CMP Admixer.Creatives.
In 2016, the company launched the Admixer.SSP[6]. Admixer Technologies became an official reseller of DoubleClick Digital Marketing products.
Admixer Technologies launched two new products: Admixer.DSP[7] and Player.best in 2018. That year servers of the company reached the capacity to service 10 billion ad requests a day.
Products[edit]
- Admixer.Publisher ad server for inventory and demand management.
- Admixer.DSP RTB platform.
- Admixer.Network tech stack for ad network owners and media holdings.
- Admixer.DMP data management tool.
- Admixer.Agency Tech Stack.
- Admixer.SSP.
- Admixer.Creatives, a creative management platform with ad serving.
- Player.best. An HTML5 video/audio player.
Offices[edit]
- United Kingdom (2014)
- Belarus (2014)
- Kazakhstan (2014)
- Germany (2017)
- Georgia (2018)
- Moldova (2019)
References[edit]
- ↑ "admixer.com Competitive Analysis, Marketing Mix and Traffic". www.alexa.com. Retrieved January 28, 2020.
- ↑ "Алексей Болтивец, Admixer: Украинский интернет-рынок — катастрофически бедный" (in русский). AIN. September 3, 2013. Retrieved January 28, 2020.
- ↑ "IAB Launches in Ukraine". IAB. February 22, 2018. Retrieved January 29, 2020.
- ↑ "В Украине открылось бюро IAB — объединение участников рынка рекламы" (in русский). Cases.Media. February 22, 2018. Retrieved January 28, 2020.
- ↑ "Real World Windows Azure: Special Edition with ADMIXER, Autocosmos.com, IT WORKS, and News360!". Microsoft Azure. June 20, 2012. Retrieved January 28, 2020.
- ↑ "Admixer стала 54-ой SSP в международной платформе RTB/DSP GetIntent с сентября 2016" (in русский). AIN. October 10, 2016. Retrieved January 28, 2020.
- ↑ "Admixer запустил новую Trading Desk-платформу" (in русский). Sostav.ua. August 9, 2018. Retrieved January 28, 2020.
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