Aesthet
| Private | |
| ISIN | 🆔 |
| Industry | Fashion retail |
| Founded 📆 | December 2013 |
| Founder 👔 | Alexandra Zakka |
| Headquarters 🏙️ | , Athens , Greece |
Area served 🗺️ | Multinational |
Key people | Alexandra Zakka (CEO) |
| Products 📟 | Fashion, accessories, jewelry |
| Members | |
Number of employees | |
| 🌐 Website | aesthet.com |
| 📇 Address | |
| 📞 telephone | |
Aesthet is a luxury Greek multi-brand.[1] founded in 2013, specializing in curated fashion and lifestyle products from established and emerging Greek designers. Recognized for its focus on Greek design and commitment to contemporary fashion, Aesthet operates both as an e-commerce platform and through physical boutiques, with a flagship store located in Athens[2][3][4] and a seasonal boutique in Mykonos.[5][6][7]
History
Aesthet was launched in 2013 as an online shopping destination focused on promoting contemporary Greek fashion.[8] Its name is derived from the Greek word "aesthetics," reflecting the brand's core value of high sensitivity to beauty. The concept was to provide a platform where customers could access creations by Greek designers. In 2017, Aesthet opened its first boutique in Nammos Village, Mykonos, positioning itself in one of the island's most prestigious retail destinations.[5][6] This was followed by the 2019 opening of its flagship store in central Athens, establishing its presence in the luxury retail landscape of Greece.[2][3]
Brand Concept and Philosophy
Aesthet is positioned as an international multi-brand retailer, highlighting Greek designers with cultural and artistic influence.[1] It aims to highlight the elegance and sophistication of Greek fashion by offering limited edition collections, exclusive designs, and timeless pieces.[citation needed] The brand features products from renowned Greek labels such as Ancient Greek Sandals, Costarellos, Zeus+Dione, Themis Z, and Lalaounis, as well as emerging contemporary designers.[citation needed]
Grants and Recognition
In January 2025, Aesthet, in collaboration with Lighthouse[9] E-Commerce and Digital Marketing Agency, received four awards at the 14th annual e-volution Awards,[10][not in citation given] organized by BOUSSIAS Events in Athens. The awards recognized excellence in Greek e-commerce and digital business practices. Aesthet and Lighthouse received the following distinctions:
- Gold Award for International E-Commerce
- Gold Award for Continuous Growth in E-Commerce
- Gold Award for Best Use of Personalization in E-Commerce
- Bronze Award for Best Fashion & Apparel Company
In 2021, Aesthet was recognized at the PEAK Performance Marketing Awards[11][9] for its collaboration with the digital consultancy Lighthouse. The award highlighted the company’s strategic use of branded content and performance marketing to promote Greek fashion globally.[citation needed]
In 2022, Aesthet received support from the ESPA[12][not in citation given] Competitiveness Program, a European Union–funded initiative aimed at promoting innovation and business development in Greece. The grant facilitated the brand’s efforts to enhance its digital infrastructure and expand its international market presence.[citation needed]
The brand’s e-commerce platform, aesthet.com, has been noted in Greek media outlets such as Miss Bloom, LIFO, and Madame Figaro for its role in advancing the digital presence of Greek designers.[citation needed] By featuring collections from over 20 Greek fashion labels, the platform has contributed to the growth of the country’s online luxury retail sector.[citation needed]
Collaborations and Social Impact
In response to the COVID-19 pandemic, Aesthet collaborated with designer Antonia Karra to donate all proceeds from select jewelry sales to the charity association "Mazi gia to Paidi," supporting families in need during the crisis.[13][dead link][user-generated source]
Designers Featured
| Designers |
|---|
| Amphora |
| Ancient Greek Sandals |
| Ancient Kallos |
| Angelos Bratis |
| Angelos Tsakiris |
| Antheris |
| Antonia Karra |
| Barefoot Contessa |
| Berthelotti |
| Blanc |
| Bonvo |
| Christiana Kafa |
| CKontova |
| Costarellos |
| Cristina Beautiful Life |
| Cutcuutur |
| Danai Giannelli |
| Daphne Valente |
| Di Gaia |
| Elena Makri |
| Ella Bartlow |
| Emmanuela Swimwear |
| Esiot |
| Etoile Coral |
| Evi Grintela |
| Expect Miracles |
| Eye M by Ileana Makri |
| G&K Handcrafters |
| Grecian Chic |
| Greek Archaic Kori |
| Haals |
| Halima |
| Hermina Athens |
| Holyday |
| Ile Des Reves |
| Ileana Makri |
| Imaya |
| Iride De Portu |
| Karima |
| Katerina Makriyianni |
| Katerina Psoma |
| Kiohne |
| Kooreloo |
| Kose |
| Kourbela |
| La Vie Jewelry |
| Lace |
| Lalaounis |
| Laviate |
| Lida |
| Lito |
| Lulu |
| Maggoosh |
| Maison Zoulias |
| Mallory The Label |
| Marianna Lemos |
| Mashu |
| Mayol |
| Merbabe |
| Milla |
| Myrto Dramountani |
| Nadia Rapti |
| Nidodileda |
| Park House |
| Pearl & Caviar |
| Sadh |
| Savapile |
| Sea Through |
| Sophie Deloudi |
| Stefania Frangista |
| Stefania Vaidani |
| Stelios Koudounaris |
| Sun of a Beach |
| Tailor Made |
| The Artians |
| The C Edition |
| The Eye Ring |
| The Knl's |
| Themis Z |
| Theodora D |
| Vaisa |
| Valia Gabriel |
| Vassia Kostara |
| Yannis Sergakis |
| Zeus+Dione |
| Zina G |
| Zografos |
| Zoya |
References
- ↑ 1.0 1.1 "Athens' creative renaissance: Makers, designers and shopkeepers to know". 25 March 2024.
- ↑ 2.0 2.1 "Το Opening του Aesthet Flagship Store στο κέντρο της Αθήνας".
- ↑ 3.0 3.1 "Το Opening του Aesthet Flagship Store στο κέντρο της Αθήνας". 18 December 2019.
- ↑ "Aesthet".
- ↑ 5.0 5.1 "Aesthet Greek Designers | Nammos Village Mykonos".
- ↑ 6.0 6.1 "Greek designers @ Aesthet Boutique Mykonos! - Deluxe".
- ↑ "Ξεχωριστές δημιουργίες από καταξιωμένους σχεδιαστές στην Aesthet Boutique στη Μύκονο - Mononews.gr". 24 July 2019.
- ↑ "Aesthet: Η εστέτ πλευρά της Ελλάδας - HuffPost - Ειδήσεις και Απόψεις από την Ελλάδα και τον Κόσμο". 21 January 2015.
- ↑ 9.0 9.1 "From Local to Global: How AESTHET is Reshaping Fashion Retail with Lighthouse < Our News".
- ↑ https://www.boussias.com/
- ↑ https://peakawards.boussiasevents.gr/_pdf//peakawards_2021.pdf
- ↑ https://www.espa.gr/
- ↑ "Instagram".
External links
This article "Aesthet" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Aesthet. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
