Affinity Global Inc.
| ISIN | 🆔 |
|---|---|
| Industry | Technology, Information & Internet |
| Founded 📆 | 2006 |
| Founder 👔 |
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| Headquarters 🏙️ | Chicago, Illinois |
Area served 🗺️ | |
| Members | |
Number of employees | |
| Subsidiaries |
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| 🌐 Website | affinity |
| 📇 Address | |
| 📞 telephone | |
Affinity Global Inc. is an advertising technology holding company creating innovative user engagement products for digital marketers and media companies. With a focus on delivering awareness and performance objectives, Affinity offers a range of cutting-edge solutions for advertisers and unique monetization opportunities for publishers. Founded in 2006, the company has become one of the fastest-growing ad tech companies globally, operating across multiple regions and serving a diverse clientele.[1]
Overview
Affinity was founded in 2006[2] Affinity develops user engagement products tailored for digital marketers and media companies. It specializes in discovering unique media placements, developing new ad formats, and optimizing advertising budgets to drive branding and performance outcomes for marketers. The company's non-standard ad formats and media platforms cater to awareness and performance objectives for brands and agencies. Publishers also benefit from unique monetization opportunities through Affinity's automated SaaS-based products in the display, commerce content, and mobile app-install spaces. Through its Global Pay-Per-Click (PPC) and Display Advertising Networks, Affinity facilitates over 2 billion USD of commercial transactions annually for 2,000 advertisers.[3][4]
Acquisitions
In July 2023, Affinity expanded its presence in the European market by acquiring Opinary GmbH, a consumer engagement media tech company based in Berlin. The transaction was completed on July 18, 2023, and funded through a mix of equity and cash.[5][6]
References
- ↑ https://economictimes.indiatimes.com/company/affinity-global-advertising-private-limited/U72900MH2006PTC159578
- ↑ "Affinity Global Inc. on LinkedIn: Affinity acquires German consumer engagement tech company Opinary | 10 comments". www.linkedin.com. Retrieved 2 August 2023.
- ↑ "affinity-global-advertising-overview". ambitionbox.com. Retrieved 2 August 2023.
- ↑ "Specialist, Marketing Design (540) - Affinity Global Advertising | Mumbai, Maharashtra". www.simplyhired.co.in. Retrieved 2 August 2023.
- ↑ https://www.cnbctv18.com/business/companies/ad-tech-company-affinity-acquires-acquires-german-consumer-engagement-platform-17318461.htm
- ↑ https://www.24-7pressrelease.com/press-release/502734/affinity-acquires-opinary-expanding-global-presence-in-europe
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