Alejandro (Alex) Velez
Alejandro (Alex) Velez is the co-CEO and co-founder of Back to the Roots.[1][2][3]
Velez was born in Colombia and immigrated with his family to Michigan when he was eleven.[4][1] When he was 15, he was diagnosed with Stage II Hodgkin's lymphoma and went through four months of chemotherapy.[1] The following year, his cancer went into remission.[1][4]
He attended the University of California, Berkeley where he where he founded the Sage Mentorship Project, which matches UC Berkeley student-mentors with elementary school students.[4]
In 2012, Velez was on The Bachelorette Season 8.[1] In 2014, Velez was also on Season 7 of ABC's Wipeout.
Velez met Nikhil Arora at UC Berkeley in 2009.[5] The two worked together to research sustainable mushroom farming, and, before graduating, sold their first crop to Chez Panisse, a Berkeley restaurant, and Whole Foods.[5][6][7] Velez decided to turn down a Wall Street position to pursue sustainable urban farming with Arora.[1][8] The two founded their company Back to the Roots, which is now a multimillion-dollar gardening business and sells gardening kits and seeds in stores across the U.S.[5][9][10]
References[edit]
- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 "Alejandro Velez: Back to the Roots founder survived a Kidnapping, Cancer and the Bachelorette". PEOPLE.com. Retrieved 2020-10-22.
- ↑ "Urban farmers are so trendy that they're going on The Bachelorette now". Inside Scoop SF. 2012-05-02. Retrieved 2020-10-22. Unknown parameter
|url-status=ignored (help) - ↑ Fenn, Donna (2012-07-02). "It's Gourmet Food! Or, uh, Recycled Waste. Or Maybe Both". Inc.com. Retrieved 2020-10-22.
- ↑ 4.0 4.1 4.2 "Fun with Fungi: Food Business is Still Mushrooming for Two Berkeley Grads". Cal Alumni Association. 2015-07-14. Retrieved 2020-10-22.
- ↑ 5.0 5.1 5.2 "2016 Leadership Award: Vision: Nikhil Arora and Alejandro Velez | News". www.specialtyfood.com. Retrieved 2020-10-22.
- ↑ Wandell, Deb (2009-11-15). "Business idea mushrooms from coffee grounds". SFGATE. Retrieved 2020-10-22.
- ↑ "New Agtivists: Nikhil Arora and Alex Velez turn coffee grounds into fun fungi kits". Grist. 2011-01-19. Retrieved 2020-10-22.
- ↑ Henry, Sarah (2010-11-12). "The Mushroom Guys: A business out of UC Berkeley". Berkeleyside. Retrieved 2020-10-22.
- ↑ Bercovici, Jeff (2016-01-28). "Why This Food Startup Says Hold the Technology". Inc.com. Retrieved 2020-10-22.
- ↑ "The Future of Gardening: Inspiring the Next Generation to Grow | SOCAP Global". socapglobal.com. Retrieved 2020-10-22.
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