Alex Hormozi
| Alex Hormozi | |
|---|---|
| Born | |
| 🏳️ Citizenship | United States |
| 🏫 Education | Vanderbilt University |
| 💼 Occupation |
|
| 📆 Years active | 2013-present |
| Title | Founder and Managing Partner of Acquisition.com Co-owner at Skool |
| 🌐 Website | Acquisition.com |
Alex Hormozi
Alex Hormozi is an American entrepreneur, investor, author, and philanthropist. He is the co-founder and managing partner of Acquisition.com.[citation needed] Hormozi has also published books, including Gym Launch Secrets and $100M Offers: How to Make Offers So Good People Feel Stupid Saying No, as well as his podcast, The Game w/ Alex Hormozi. His work focuses on scaling businesses and providing accessible business education to entrepreneurs. [1]
Early Life
Alex Hormozi was born to an Iranian-American family. His father a doctor who immigrated from Iran in 1979, raised him as an only child.[1]
Career
United Fitness
After graduating, Hormozi briefly worked as a management consultant for a boutique strategy firm.[citation needed] He left in 2013 to start United Fitness, a brick-and-mortar gym business in Huntington Beach, California.[citation needed]
Gym Launch and Related Ventures
In 2016[2], Hormozi partnered with Leila Hormozi to launch Gym Launch.[3] The company grew rapidly, serving over 4,000 locations.[3]
Acquisition.com
In 2020, Hormozi established Acquisition.com, a private equity firm focused on investing in founder-led, service-based businesses with annual revenues between $1 million and $10 million. Co-managed with Leila Hormozi, the firm mentors entrepreneurs and scales portfolio companies, which together exceeded $250 million in revenue by 2025.[4]
Writing and Media
Hormozi has authored several influential business books:
- Gym Launch Secrets: The Step-By-Step Guide to Building a Massively Profitable Gym (2019) ISBN 9781732933002 Search this book on
. - $100M Offers: How to Make Offers So Good People Feel Stupid Saying No (2021) ISBN 9781737475743 Search this book on ., with over 1 million copies sold worldwide.
- $100M Leads: How to Get Strangers to Want to Buy Your Stuff (2023) ISBN 9781737475774 Search this book on .
Since July 2017, he has hosted The Game w/ Alex Hormozi, a podcast exploring business strategies and personal insights. Hormozi has cultivated a large online presence, amassing over 3.3 million YouTube subscribers and millions of followers on Instagram and TikTok by April 2025, where he shares content on entrepreneurship, fitness, and motivation.
Philanthropy
For example, He and his wife have donated $2,000,000 to After-School Programs such as After School All-Stars, which offers free educational programs for youth.[5]
References
- ↑ 1.0 1.1 Himmelsbach, Vawn. "'They take poor people's advice': This Iranian-American businessman, who has a net worth of $100M in his 30s, shared with Dave Ramsey what keeps people broke. Is he right?". Yahoo Finance. Archived from the original on 2023-12-08. Retrieved 2025-04-24. Unknown parameter
|url-status=ignored (help) - ↑ "How Gym Mogul Alex Hormozi Built A $100 Million Business - Maxim". www.maxim.com. 2022-07-04. Retrieved 2025-07-09.
- ↑ 3.0 3.1 Berger, Rod. "Ethical Business Practices Attracting Multi-Generational Audiences". Forbes. Retrieved 2025-07-09.
- ↑ Anindia, Celi (2025-04-24). "5 Fast Customer Acquisition Strategies from Alex Hormozi". ContentGrip. Retrieved 2025-07-08.
- ↑ Corder, Rob (2019-07-04). "Gym Launch pledges $1 million at Westime-backed fundraiser - WATCHPRO USA". Retrieved 2025-07-08.
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