Rick Schwartz (domainer)
Domain name speculation
💵 Salary :
|Founder of the TRAFFIC conference; President and CEO of WADND|
Rick Schwartz is an American domain name speculator.
Domain name industry
By 1999 Schwartz, aka Domain King, owned more than 3,000 domains, buying both in auctions, directly from owners via email and through his website eRealEstate.com. His most valuable early property was Porno.com, for which he paid $42,000 in 1997 and sold in 2015 for $8,888,888 after earning in excess of $10 million in advertising revenue without ever having any adult content. The sale was the 4th largest ever recorded all cash domain name sale and Escrow.com's largest single cash transaction ever. Schwartz made an historical high-profile sale in 2003 when he sold the domain name Men.com for $1.3 million to a magazine company, a domain which he had purchased for $15,000 in 1997. Schwartz stated at the time that he sold the property at a lower value than it would fetch in the future in order to purchase a broader variety of other domain names before the market rebounded in the mid-2000s. After acquiring Candy.com in 2005 for a reported low 6 figures, Schwartz then sold Candy.com for more than $3 million while acquiring 12.55% of the newly formed company as a silent partner. He also bought Property.com for $750,000 and Properties.com for $61,000 and made a similar deal. He acquired the initial first few thousand names working with his first wife and expanded the business after divorced, by himself. By 2008 he had acquired over 6,000 different domains. He has sold domains very early on for as much as $750,000 that he purchased for $100 in the late-1990s, such as his sale of iReport.com to CNN. In late 2015 and early 2016 Schwartz sold 989.com, 899.com, 399.com, for $2.3 Million. Domains he hand registered in 1996 for $100 each.
Schwartz co-founded the T.R.A.F.F.I.C. Domain Name conference with IP attorney Howard Neu in 2004, holding the first iteration of the event in Delray Beach, Florida. Between 2004 and 2014, the conference was held annually, as a meeting place for professionals in the domain industry to meet and share ideas. The event also featured live domain auctions the properties for which Schwartz announces each year. Schwartz is the main organizer for the event. He also wrote a blog on the domain name industry throughout the 2000s called Ricksblog.com, retiring the blog in December 2011, opting instead to run it on an occasional basis. Schwartz was the president and CEO of the World Association of Domain Name Developers, the company that produced T.R.A.F.F.I.C. Rick Schwartz retired in 2014 with the last T.R.A.F.F.I.C. show being held at the Fontainebleau Hotel on Miami Beach. The 28 editions of the T.R.A.F.F.I.C. shows that were held in major U.S cities such as New York, Las Vegas, Orlando, San Jose and cities across four continents, had such notable speakers as Steve Forbes, Don King, Barbara Corcoran, Ben Stein and many others. In 2017 Schwartz resurfaced on his Twitter account: DomainKing
- Jennifer Lee (July 15, 1999). "At Least Some Domain Names Draw Money at Net Auctions". New York Times. Retrieved May 22, 2013.
- "Domain Name Goes for $1.3 Million". Short News sourced to CNN. December 26, 2003. Retrieved May 22, 2013.
- Associated Press (January 4, 2004). "Domain name cost #1.3 million". The Telegraph-Herald. Retrieved May 22, 2013.
- Bridget Carey (July 9, 2010). "".Mobi" mobile domain names snapped up by speculators are now all but worthless". Los Angeles Times. Retrieved May 22, 2013.
- Michael Berkens (December 6, 2011). "Buyer of Rick Schwartz Property.com & Properties.com Buys Location.com". The Domains. Retrieved May 22, 2013.
- Asher Moses (January 28, 2008). "Domain king's rivers of gold". The Age. Retrieved May 22, 2013.
- Michael Learmonth (January 17, 2008). "Deal Of the Day: CNN Pays $750,000 For Web Address". Business Insider. Retrieved May 22, 2013.
- Ron Jackson (May 21, 2013). "T.R.A.F.F.I.C. Las Vegas Through the Years - A Look Back at the 5 Previous Shows That Set the Stage for Next Week's Return to the Entertainment Capital of the World". DN Journal. Retrieved May 22, 2013.
- Ron Jackson (May 14, 2013). "Live Domain Auction Pioneer T.R.A.F.F.I.C. Keeps the Tradition Alive With Upcoming May 30 Sale in Las Vegas - Current Catalog Was Released Today". DN Journal. Retrieved May 22, 2013.
- Jon Swartz (May 9, 2006). "Domain names become premium Web real estate". USA Today. Retrieved May 22, 2013.
- Ron Jackson (October 2011). "Back to the Future: After a Domain Conference Shakeout T.R.A.F.F.I.C. Shines in 2011 Show on Fort Lauderdale Beach". DN Journal. Retrieved May 22, 2013.
- "Rick Schwartz Calls It "Mission Accomplished" As he Bows Out Of The Daily Blogging World". The Domains. December 1, 2011. Retrieved May 22, 2013.
- Stephanie Hale (2010). Millionaire Women, Millionaire You. Troubador Publishing Ltd. p. 101. ISBN 9781848763043. Retrieved May 22, 2013. Search this book on
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