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Alexandra Bruce

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Alexandra Bruce
Alexandra Bruce.jpg Alexandra Bruce.jpg
Alexandra Bruce at the Getty Museum during the Los Angeles Art Show in 2012
🏳️ NationalityDual American-Brazilian citizenship
Other namesChica Bruce
💼 Occupation
📆 Years active  1988-Present
Known forIndependent Author and Publisher
Notable work"Yo! MTV Raps", "Disinformation (TV series)"
🥚 TwitterTwitter=
label65 = 👍 Facebook

Alexandra "Chica" Bruce is a Brazilian-American publisher, author and filmmaker,[1] who began her career working on independent films and directing music videos[2] in New York City, soon after graduating from Brown University.


Bruce was hired as one of the three original producers of the regularly-programmed American television show Yo! MTV Raps, which debuted on August 6, 1988. As the Associate Producer, she was responsible for convincing her friend, Fab 5 Freddy, to agree to host the original iteration of the show. The two previous pilots for this show, produced earlier that summer by MTV's On-Air Promotions Department Senior Producer, the late Peter Dougherty[3] and the late Ted Demme showed great promise and Yo! MTV Raps soon became one of the most popular programs on MTV in its history to date, routinely garnering Nielsen ratings of 2.0 or more, which was high for this Viacom channel of that era. Bruce soon formed her own production company and directed, produced, edited dozens of music videos for artists associated with the Golden age of hip hop, including Run-D.M.C., EPMD, Eric B. & Rakim and KRS-One.

With the decline of the video music era, Bruce put her focus during the early 2000s on writing books about popular culture, science and spirituality, six of which were published (see "Publisher, author", below) but sporadically continued working on film shoots. Notably, she was the Line producer of the 10-minute introductory segment of the 30-minute pilot for the Disinformation (TV series), with proponents of the controversial Montauk Project, in which she played herself. (She'd previously interviewed all of the major characters of this saga for her book, "The Philadelphia Experiment Murder").[4] The series was sold to BBC Four and ran on that British TV channel for two seasons. However, that particular segment became a cult clip, of its own and recently reappeared on the Boing Boing TV channel, where it was part of the eclectic programming offered to passengers of Virgin Express Airlines on their individual seatback TVs.

In 2010, Bruce completed work on two feature films as a co-producer, second unit director on: Discover the Gift,[5] released on September 30, 2010 by Random House (Crown Publishing Group) on June 17, 2011 and as a researcher on the film version[6] of Vincent Bugliosi's book, The Prosecution of George W. Bush for Murder, released on October 5, 2012.

In 2014, Bruce was a producer on the film, Heal for Free,[7] directed by Steve Kroschel.[8] In January 2015, the Digital Distribution Rights were sold to Gaiam Vivendi Entertainment, a division of Cinedigm.

Other activities[edit]

Bruce has been the publisher and author of since October 2010 and launched a revamped version of the site in September 2016.


  • The Philadelphia Experiment Murder: Parallel Universes and the Physics of Insanity, Sky Books, 2001. ISBN 978-0-9631889-5-3 Search this book on .
  • Beyond the Bleep: The Definitive Unauthorized Guide to 'What the Bleep Do We Know!?', The Disinformation Company, 2005. ISBN 978-1-932857-22-1 Search this book on .
  • Celestial Secrets, The Hidden History of the Fátima Incident, translator, Anomalist Books 2007. ISBN 978-0-9735341-8-4 Search this book on .
  • Beyond 'the Secret': The Definitive Unauthorized Guide to 'the Secret' , The Disinformation Company, 2007. ISBN 978-1-932857-93-1 Search this book on .
  • 2012: Science or Superstition , The Disinformation Company, 2009. ISBN 978-1-934708-28-6 Search this book on .
  • Investing in Liquid Assets: Uncorking Profits in Today's Global Wine Market, with co-author, David Sokolin, Simon & Schuster, 2011. ISBN 978-1-416550-18-1 Search this book on .


Music videos[edit]


External links[edit]

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