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Altenar

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Altenar
Founded2011
HeadquartersDouglas, Isle of Man
IndustryiGaming
ProductsOnline sports betting and associated services
ServicesFully managed sports betting solutions
Employees500+
Websitealtenar.com


Altenar Software Limited is a B2B provider of sports betting solutions and associated services to licensed B2C gambling operators.[1]. ounded in 2011, the company specializes in providing front-end design and integrations for online and retail betting operators, including data feeds, odds compilation, real-time data analytics, player account management, content management, risk management, licensing, and compliance. Altenar operates from its headquarters in the Isle of Man and has regional offices in Greece and Uruguay. The company is privately owned and ISO 27001-certified.[2]

History[edit]


Altenar was established in 2011 by John Spiteri, Antonis Karakousis, and Dinos Stranomitis. The founders aimed to develop a platform that catered to the diverse needs of iGaming operators globally. In 2012, the company launched its first sportsbook platform with real-time data integration and odds management capabilities, forming initial partnerships with several gambling operators.

By 2016, Altenar expanded[3]its partnerships with larger operators and enhanced its platform capabilities, launching live betting features in 2017 and integrating AI-driven features in 2019. The company also established new offices to support its growing client base, including a major hub in Colombia to enter the Latin American market[4].

During the COVID-19 pandemic, Altenar saw a significant increase in its client base, reaching over 100 global clients by 2021.[5] This growth continued with further developments in live betting options and virtual sports betting in 2023. Altenar expanded into Asian and African markets by forming partnerships with local operators and relocated its headquarters to the Isle of Man.[6]

Key historical milestones

  • 2011: Altenar Technologies Ltd is established
  • 2012: Launch of first sportsbook platform
  • 2017: Introduces advanced live betting capabilities
  • 2019: Integration of AI and data analytics
  • 2021: Reaches a client base of over 100 operators
  • 2022: Expansion into African markets
  • 2023: Opening of corporate headquarters in the Isle of Man
  • 2024: Partnership with esports betting provider DATA.BET


Operations[edit]


Altenar employs over 500 staff globally[7] to support international operators in Europe, the Americas, Asia, and Africa. The company provides software-only and fully managed sports betting products for online and land-based gambling operations. Clients for its turnkey[8] and white-label betting solutions include Betsson[9], Lottoland[10], Soft2Bet, Apuesta Total,[11] Vegas.hu,[12] and Star Casino.[13]

The company's software supports various betting services, such as odds compilation, real-time data analytics, integrated PAM and CRM, API solutions, and risk management. Altenar aims to enhance operational efficiency for B2C gaming companies and ensure regulatory compliance in their operating jurisdictions.

In recent years, Altenar formed strategic partnerships with various technology and data providers, including Betradar, IMG, Stats Perform, Betgenius, and Pragmatic Solutions. These collaborations have allowed Altenar to integrate advanced features into its platform and expand its market presence.

Partnerships[edit]


Altenar has established partnerships and alliances with other iGaming companies, data providers, and regulatory bodies to expand its range of products and services in response to market demands. Integration with official data suppliers, including Betradar, IMG, Stats Perform, and Betgenius, secures real-time data feeds, odds, and live betting options.

In August 2015, Genii agreed to supply its portfolio of over 130 games with Altenar.[14]

In June 2021, Altenar integrated a new esports odds feed from Oddin.[15]

In July 2023, Altenar announced a strategic partnership with the micro-betting technology platform nVenue.[16]

Later in the same year, Altenar secured a collaboration deal with Pragmatic Solutions to integrate its smart Player Account Management (PAM) platform.[17]

Collaborations with technology providers such as Fast Track[18] and Simplify have brought advanced marketing automation and customer engagement tools to Altenar’s platform.

In June 2024, Altenar partnered with DATA.BET to enhance its eSports offering in 30 disciplines and over 2000 markets.[19]

Compliance[edit]


Altenar adheres to global technical compliance standards, including ISO 27001, and is a member of the International Betting Integrity Association (IBIA). The company's software is tested and certified by independent labs such as Gaming Laboratories and BMM Testlabs. Altenar holds licenses in several jurisdictions, including the UK (UKGC), Malta (MGA), Canada (Ontario - AGCO), Sweden (SGA), Romania (ONJN), and Greece (HGC).

  • United Kingdom (UKGC) - Remote Licence[20]
  • Malta (MGA) - B2B - Critical Supply Licence[21]
  • Romania (ONJN) - CLASS II Licence[22]
  • Ontario (AGCO) - Manufacturer’s Licence[23][24]
  • Sweden ( SGA) - Game Software Licence

Leadership

  • Stanislav Silin (CEO)
  • Dinos Stranomitis (COO & Co-founder)
  • John Quaye (CFO)
  • Sam Hill (Sales Director)


Awards[edit]


2024

  • Sigma Africa: Best Workplace Award[25]


2023

  • SBC Awards: Sportsbook Supplier of the Year
  • SIGMA Americas: Best Sports Betting Provider of the Year
  • MIGEA Awards: Best Online Sports Betting Supplier of the Year


2022

  • SIGMA Americas: Online Sportsbook of the Year Award[26]
  • MiGEA: Best Gaming Online Betting Platform of the Year & Best Gaming Mark of Excellence[27]
  • EGR Italy: Sports Betting Supplier of the Year
  • CEEGC: Best Sports Betting Provider in Central and Eastern Europe, Award for Best Overall Sports Betting Software[28]


2021

  • SBC Awards Latinoamerica: Industry Innovation of the Year[29]
  • SAGSE LatAm: Best Online Sportsbook Provider of the Year
  • MiGEA: Best Online Sports Betting Supplier[30]


2019

  • SEG Awards: Rising Star in Sports Betting Technology[31]
  • BSG Awards: Rising Star in Nordic Sports Betting Technology


2018

  • Mare Balticum BSG Awards (Baltic and Scandinavian Gaming Awards): Best Sports Betting Innovation

References[edit]


This article "Altenar" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Altenar. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.

  1. Altenar to scale next-gen betting terminal for global markets. GN, 23 June 2022
  2. Confirmation of certificate. UKAS, 31 April 2024
  3. Meeting the man behind Altenar: an honest broker. Maltatoday, 4 August 2016.
  4. How has Altenar expanded its offering in Latin America?. Gaming Americas, 19 June 2023
  5. Sportsbook Software Market Size. Business Research Insights, 10 June 2024
  6. Altenar strengthens Isle of Man foothold with office opening. SB News, 28 July 2023
  7. How to stand out in the IT crowd. Times Malta, 21 June 2024
  8. Altenar launches innovative sportsbook solution for Brazilian betting market. Sigma-world News, 1 April 2024
  9. Altenar partners with Colbet.co and Betsson Group. SBC Americas, 2 July 2021
  10. Altenar expands European footprint with LVC Diamond’s sports betting deal. Sigma World News, 20 December 2023
  11. ALTENAR ROLLS OUT SPORTSBOOK PLATFORM IN PERU WITH APUESTA TOTAL. Gaming Intelligence, 4 November 2022
  12. Altenar debuts in Hungary with Vegas.hu. Times of Casino, 4 October 2023
  13. Belgium – Altenar brings sportsbook to Belgium with Starcasino partnership. Newswire, 25 January 2023
  14. Genii partners with Altenar. iGaming News, 18 August 2015
  15. Sportsbook Software Company Altenar Partnering With Oddin. The Business of Esports, 9 August 2021
  16. Altenar and nVenue Joined Forces to Promote Micro-Betting Through New Strategic Agreement. World Casino News, 11 July 2023
  17. Pragmatic Solutions' iGaming Platform and Altenar Secure Major Collaboration. Pragmatic Solutions, 7 December 2023
  18. Altenar and Fast Track enter strategic partnership to revolutionise player engagement. ee Gaming News, 24 April 2024
  19. Altenar enters partnership with DATA.BET to enhance esports offering. AGBrief, 4 June 2024
  20. Altenar Technologies Limited. UKGC, 2019
  21. Dynamic Seal Of Authorisation. Malta Gaming Authority (MGA), 2018
  22. List of 2nd Class licensed operators. , 2016
  23. Sportsbook software provider Altenar gains Ontario licence. Digitain, 7 April 2022
  24. Altenar Gets Started in Ontario with AGCO License. Gambling News, 31 August 2022
  25. SiGMA Africa 2024 Awards Winners Announced. Sigma Africa, 19 March 2024
  26. Check out the winners of the SiGMA / AGS Awards Americas 2022. iGaming Brazil, 15 June 2022
  27. Two recognitions for Altenar at the 2022 MIGEA Awards. G-M News, 1 July 2022
  28. The winners of CEEG Awards 2022 have been announced on 16 September at The Ritz-Carlton Budapest.European Gaming, 19 September 2022
  29. SBC Awards Latinoamérica recognized the best of the Industry in Miami. GMB Games Magazine Brazil, 1 November 2021
  30. Altenar Closes Record Breaking 2021 Financial Year. iGaming Future, 28 March 2022
  31. SEG Awards 2019 Milan Official List of Winners released – Congratulations to all. European Gaming, 12 November 2019