Aluetelevisio

Aluetelevisio (ATV)
Owned by	Christian Moustgaard Michael Franck Juha Salminen Juha Louhivuori Henrik de la Chapelle
Country	Finland
Language	Finnish

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Aluetelevisio (ATV) was a Finnish cable television channel which operated from the late 1990s to the early 2000s. ATV was owned by Christian Moustgaard. His son Eetu Moustgaard worked at ATV as a reporter.

The channel was known in Helsinki for its (then) revolutionary approach to urban journalism and TV entertainment in general. The production team had no previous experience in TV work, and the channel basically "made it up as they went along". In a way, the programs looked much like the reality-TV shows that the modern-day television is packed with. But as the term "Reality-TV" did not yet exist, ATV was heavily criticised for its amateurish look and at times challenging views, being unprofessional and childish. Mostly, though, it seems that the channel's utter lack of resemblance with conventional television and its immediacy in regard to the surrounding urban landscape was welcomed by the majority of viewers.

In an attempt to attract attention and to accumulate much-sought revenues from related SMS-services, ATV soon after its launch took to showing pornography without charge during nighttime.

References

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