Amagi Media Labs
| File:Amagi Media Labs.png | |
| ISIN | 🆔 |
|---|---|
| Founded 📆 | 2008 |
| Founders 👔 | Baskar Subramanian, K A Srinivasan, Srividhya Srinivasan |
| Headquarters 🏙️ | , |
Number of locations | Mumbai, Delhi, Kolkata, New York, London, Hong-Kong, Tokyo |
Area served 🗺️ | |
| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Amagi (pronounced/ əmɑːgi/ "ama-gi") Media Labs Pvt. Ltd. is a media–technology firm. Headquartered at Bengaluru, India, it operates in TV advertising and cloud-based broadcast infrastructure domains.[1] Amagi was founded in 2008 by Baskar Subramanian, Srividya Srinivasan, and Srinivasan KA.[1] The firm has offices at Bengaluru, Mumbai, Delhi, Kolkata, New York, London, Hong-Kong, and Tokyo.[2]
History[edit]
In 2008, Amagi was started to enable regional firms to advertise over national channels in a cost-efficient way. In 2012,[3] the firm’s operations spanned 35 Indian cities.[4] The next year, Amagi broadcast the ‘Rolex Grand Prix Live’ for Horse & Country TV using a non-satellite setup.[5]
Services[edit]
Amagi has two lines of service:
- Geo-targeted TV Ad network[6]
- Channel playout, Content regionalization platform, Over the Top (OTT) ad insertion platform[7]
Investors and partners[edit]
Amagi has received funding from Mayfield Fund, Premji Invest, and Nadathur.[8] In 2016, Amagi partnered with Zixi Platforms to enable IP contribution and streaming for their cloud-based playout platform.[9]
Amagi has also partnered with Times Network for their geo-targeted advertising business.[10] Other partners include Zee,[11] Viacom18,[12] and B4U.[13]
Awards and recognition[edit]
In 2015, Amagi was honored with the ‘IBC Innovation Award for Content Delivery’. During the same year, Amagi won the ‘ASBU BroadcastPro Middle East Innovative Project Award’ for their ad-tech solution to NDTV 24x7.[14] The firm has also been awarded the top spot in the ‘media and entertainment’ category in the ‘Deloitte Technology Fast 500 Asia Pacific’ program.[15]
References[edit]
- ↑ 1.0 1.1 Pillai, Shalina (September 16, 2015). "Recession helped Amagi get its first customer". timesofindia.indiatimes.com. Times of India. Retrieved 2016-07-21.
- ↑ Nair, Prajeet (May 31, 2016). "Being natural". www.bangaloremirror.com. Bangalore Mirror. Retrieved 2016-07-21.
- ↑ Bansal, Shuchi (2016-04-21). "Geo-targeting: The way forward for TV advertising". Retrieved 2016-07-21.
- ↑ Dutta, Saptarishi (2012-02-23). "Amagi Expands Operations To 35 Cities". MediaNama. Retrieved 2016-07-21.
- ↑ "Amagi Cloudport enables Horse & Country TV to broadcast Rolex Grand Prix Live". Indian Television Dot Com. Retrieved 2016-07-21.
- ↑ "Amagi an all-in-one shop of TV advertising for small, regional businesses". economictimes.indiatimes.com. Economic Times. September 19, 2012. Retrieved 2016-07-21.
- ↑ KJ, Shashidhar (2016-04-15). "Amagi launches ad insertion platform for live sports and news feeds". MediaNama. Retrieved 2016-07-21.
- ↑ "Amagi plans to raise Rs 165 crore in Series D funds for expansion plans". economictimes.indiatimes.com. Economic Times. November 18, 2015. Retrieved 2016-07-21.
- ↑ "Amagi and Zixi Partner to Enable IP Contribution and Streaming for CLOUDPORT 3.0 Channel Playout Platform | Multichannel". www.multichannel.com. Retrieved 2016-07-21.
- ↑ www.exchange4media.com. "Times Network partners with Amagi to Offer Geo-targeted TV Advertising". Retrieved 2016-07-21.
- ↑ "Amagi and Zee expand partnership for geo-targeted ads". Indian Television Dot Com. Retrieved 2016-07-21.
- ↑ "Viacom 18 and Amagi partner".
- ↑ "B4U partners Amagi for content delivery, playout operations". Indian Television Dot Com. Retrieved 2016-07-21.
- ↑ "Hyperlocal TV - Amagi". Retrieved 2016-07-21.
- ↑ "Hyperlocal TV - Amagi". Retrieved 2016-07-21.
External links[edit]
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