Amara Fashion House
| Lua error in Module:Infobox_mapframe at line 118: attempt to index field 'wikibase' (a nil value). | |
| Location | Mumbai |
|---|---|
| Opening date | December 2005 |
| Developer | Dholakia Group |
| Website | www |
Amara is a fashion boutique in Mumbai, India. It houses collections from fashion designers including Varija Bajaj, Nachiket Barve, Cherie D, Namita Joshipura and many more. They retail traditional Indian clothes like lehenga cholis, sarees, and ethnic dresses. It also houses some western collections like frocks, gowns, skirts, and blouses. It has designer footwear, handbags, and other accessories too.
Along with retail, they host many fashion events. These events include launching new fashion collections by leading designers, ramp shows, and celebrity parties. Often, individual stylists pick up clothes from Amara for celebrities or Bollywood events, and models have photoshoots there.
Founded
Amara was founded by the Dholakia Group. They conceptualised and started the Amara store in December 2005. The idea was to create a lifestyle brand and a fashion experience. The Dholakia group is well known for their Orritel hotels in more than three locations in India and their spa, Rudra.[1]
Events
Designer Launches
Renowned fashion designers of India have launched new collections at Amara. These include Nachiket Barve,[2] Varija Bajaj, Cherie D, Neha Agarwal, Meera Mahadevia, Neomy Khatua, Priya Todi, and more. [3]
Celebrities
Many celebrities frequent Amara during fashion events. Some celebrities at Amara so far are Juhi Chawla, Gul Panag,[4] Mandira Bedi,[5] Urvashi Sharma, Amrita Rao, and Swapnil Shinde. [6]
NGO Deeds Event
An event for the NGO Deeds featured Indian Bollywood actor Salman Khan.[7] A collection of paintings by hearing-impaired children of Deeds was showcased at Amara. The money raised from these paintings went to the charity.
Wedding Event 2009
A complete wedding event was planned in October 2009. The Indian wedding season begins in November, and this show targeted brides-to-be. It included a wedding planner, designers, makeup, and hair experts. Guests included celebrity Prachi Desai. [8]
References
- ↑ Indian Express on Dholakia Group
- ↑ Times of India on Amara Designer Launch, with Designers Nachiket Barve and...
- ↑ Diwali New Collection at Amara, Times of India, with designers..
- ↑ Video with Gul Panag at Amara Archived 25 February 2012 at the Wayback Machine, additional text.
- ↑ Amara Fashion Preview Video in Hindi with captions
- ↑ DNA India features Amara, with celebrities ....
- ↑ Salman Khan At NGO, Deeds event
- ↑ Amara Wedding Event covered in TOI
