Amara Fashion House
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| Location | Mumbai |
|---|---|
| Opening date | December 2005 |
| Developer | Dholakia Group |
| Website | www |
Amara is a fashion boutique in Mumbai, India. It houses collections from fashion designers including Varija Bajaj, Nachiket Barve, Cherie D, Namita Joshipura and many more. They retail traditional Indian clothes like lehenga cholis, sarees and ethnic dresses. It also houses some western collection like frocks, gowns, skirts and blouses. It has designer footwear, handbags and other accessories too.
Along with retail, they host many fashion events. These events include launching new fashion collections by leading artists, ramp shows and celebrity parties. Often individual stylists pick up clothes from Amara for celebrities or Bollywood events, models have photoshoots there.
Founded[edit]
Amara is founded by the Dholakia Group. They conceptualized and started the Amara store in December, 2005. The idea was to make a lifestyle brand and a fashion experience. The Dholakia group is well known for their Orritel hotels in more than three locations in India and their spa, Rudra.[1]
Events[edit]
Designer Launches[edit]
Renowned fashion designers of India have launched new collections at Amara. These include, Nachiket Barve,[2] Varija Bajaj, Cherie D, Neha Agarwal, Meera Mahadevia, Neomy Khatua, Priya Todi and more. [3]
Celebrities[edit]
Many celebrities frequent Amara during the fashion events. Some of them at Amara so far are Juhi Chawla, Gul Panag,[4] Mandira Bedi,[5] Urvashi Sharma, Amrita Rao and Swapnil Shinde. [6]
NGO Deeds Event[edit]
There was an event for the NGO Deeds with Indian Bollywood actor Salman Khan[7] A bunch of paintings made by the kids of Deeds who are hearing impaired were showcased at Amara. The money raised from these paintings went to the charity.
Wedding Event 2009[edit]
An entire wedding event was planned in October, 2009. The wedding season in India starts in November, this show was targeted at those brides to be. It included a wedding planner, designers, make up and hair experts. Guests included celebrity Prachi Desai. [8]
References[edit]
- ↑ Indian Express on Dholakia Group
- ↑ Times of India on Amara Designer Launch, with Designers Nachiket Barve and...
- ↑ Diwali New Collection at Amara, Times of India, with designers..
- ↑ Video with Gul Panag at Amara, additional text.
- ↑ Amara Fashion Preview Video in Hindi with captions
- ↑ DNA India features Amara, with celebrities ....
- ↑ Salman Khan At NGO, Deeds event
- ↑ Amara Wedding Event covered in TOI
External links[edit]
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