Amazing Fables

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Amazing Fables[edit]

Amazing Fables is an independent technology and publishing business that offers personalised children's picture books based in Malaysia.[1][2]. The business model is inspired by Wonderbly, previously known as Lost My Name[3] which was one of the most successful products featured on Shark Tank[4]. Amazing Fables focuses on the global market, especially Southeast Asia[5][6].

Products[edit]

Users can change the name, gender and dedication message and receive a physical book within 10 working days[7].

The initial product published by Amazing Fables, The Boy/Girl Who Colored The World, is a personalised picture book for readers aged two to six. The book tells of a child who goes on an adventure to find the colors stolen by a genie. Each chapter comprises a selection of mini stories, each of which feature the colors to be rescued.

The Boy/Girl Who Colored The World has been translated into English, German, French, Spanish, Italian, Dutch, Polish, Turkish, Chinese, Indonesian, Thai, Vietnamese, Korean and Japanese[8].

Amazing Fables followed this up with The 12 Zodiac Animals, a picture book personalised around a child’s address that featured lessons being taught by different zodiac animals

Amazing Fables’s third title, A Story of Escape, is a personalised picture book based on a young adult coming of age[9].

Most recently, Amazing Fables released A to Z Animal Adventure, which uses a child’s birthdate as its narrative structure.

History[edit]

Amazing Fables was founded by Warren Leow, former management consultant and executive at Inmagine Group; Koushik Challa and Akash Dubey, both developers[10][11]. Launched in 2018, Amazing Fables has sold books in over twenty countries around the world[12]. The illustrations are all outsourced to artists around the world including Argentina, Italy, Romania and Indonesia[13].

Competitors[edit]

Competitors to Amazing Fables includes Wonderbly, PenWizards, Funky Pigeon and Wondrous Ink[14]

References[edit]

  1. Wong, Dale John (2018-07-27). "This M'sian Startup Is Going Global By Simply Turning Kids Into Storybook Heroes". Vulcan Post. Retrieved 2019-01-20.
  2. "Making Every Kid A Hero, An Author From The Word Go". www.awanireview.com. Retrieved 2019-02-26.
  3. www.publishersweekly.com https://www.publishersweekly.com/pw/by-topic/childrens/childrens-industry-news/article/67470-lost-my-name-transforms-customized-kids-books.html. Retrieved 2019-01-20. Missing or empty |title= (help)
  4. FM, Player. "Storytime With Amazing Fables BFM :: Open For Business podcast". player.fm. Retrieved 2019-01-27.
  5. "Expanding into Southeast Asia from South Korea". www.seabridge.co.kr. Retrieved 2019-01-20.
  6. Dickie, Susan (2018-11-28). "EdTech: Amazing Fables, an interactive way of creating children's books". Techsauce. Retrieved 2019-01-20.
  7. "In Amazing Fables's personalised story book, your kid is the hero". e27. Retrieved 2019-01-20.
  8. www.nst.com.my https://www.nst.com.my/lifestyle/pulse/2018/12/443365/personalising-childrens-books. Retrieved 2019-01-20. Missing or empty |title= (help)
  9. FM, Player. "Storytime With Amazing Fables BFM :: Open For Business podcast". player.fm. Retrieved 2019-01-27.
  10. "In Amazing Fables's personalised story book, your kid is the hero". e27. Retrieved 2019-01-20.
  11. "Amazing Fables". Crunchbase. Retrieved 2019-01-20.
  12. Oon, Alyssa J. (2018-11-28). "These Magical Books Will Make Your Child The Main Character Of Their Own Story". SAYS.com. Retrieved 2019-01-20.
  13. "Rencana Amazing Fables untuk Pasar Indonesia | Dailysocial". dailysocial.id. Retrieved 2019-01-20.
  14. Agarwal, Deepali (2017-11-15). "The Best Places to Make Personalized Children's Books". BOOK RIOT. Retrieved 2019-01-26.


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