Type of site
|Entertainment news, viral news|
|Available in||English, French, German, Spanish|
|Founded||May 28, 2016|
|Alexa rank||93,528 in the U.S., 513,904 (Globally) (October 2018[update]).|
|Launched||May 9, 2005|
AmoMama is an entertainment news company based out of Kyiv, Ukraine. The company describes itself as "an online community for women to connect and feel a sense of belonging." Their content focuses on viral content, lifestyle, and entertainment news.
AmoMama was founded in 2016 by co-founders Ivan Borokh and Dmitriy Smirnov focusing on publishing easily shareable videos, photos, lifestyle advice, and celebrity news.
AmoMama started off as a small Colombian news company and quickly grew and rebranded itself as a media company for women, specifically women over 40 years old. Currently, the mission statement says that the company is devoted to “giving women a greater sense of belonging.
AmoMama’s content focuses primarily on entertainment news, viral videos, trending content and the latest news. Website’s categories include Celebrities, TV&Showbiz, Video, Relationships, Stories from subscribers. The last one is their original user generated content, where they give an open platform for their readers to share stories, videos, or photos.
AmoMama’s primary audience is women over the age of 40. In 2017, the CEO of AmoMama Dmitiry Smirnov said ‘In recent years researchers have found that women are more affected by reduced social contact as they age than men. Some studies even suggest that women more affected by a sense of loneliness and isolation when their loved ones are no around. In the age of global digital platforms, women don’t have to feel this way; they now have an opportunity to feel more connected and supported by their online communities.”
AmoMama has editions in German, French, English, and Spanish languages, working in respective geographically suitable digital markets. Currently, AmoMama has more than 21 million female readers around the world
- "amomama.com Traffic Statistics". Alexa Internet. Retrieved October 16, 2018.
- Ejiofor, Clement (2018-08-02). "Story of small Colombian media that helped millions of women worldwide". Legit.ng - Nigeria news. Retrieved 2019-01-11.
- "AmoMama Case Study". Facebook Audience Network. Retrieved 2019-01-11.
- NUR.KZ (2018-08-27). "Как "AmoMama" помогает увеличить число женщин в сфере онлайн-медиа". NUR.KZ - Свежие новости Казахстана. (in русский). Retrieved 2019-01-11.
- Tuko.co.ke (2018-08-10). "How AmoMama media project is creating a social impact on women globally". Tuko.co.ke - Kenya news. Retrieved 2019-01-11.
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