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André Armenante

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André Armenante
BornAndré Armenante
(1991-07-28) July 28, 1991 (age 33)
Chicago, Illinois, U.S.
🏫 EducationAdvertising and Special Effect Filmmaking
💼 Occupation
🌐 Websitewww.youtube.com/@andre.armenante

André Armenante (born July 28, 1991) is an American entertainer & entrepreneur, based out of Los Angeles, California. Armenante works in various industries, including toys, theatre, film and social media.

Education[edit]

André Armenante graduated as a double major in Graphic Design and Advertising with a focus on Animatronic Technology, from the School of Visual Arts (SVA) in New York, New York. 2005 Armenante built and trademarked his first two animatronics, Butter and Marge[1][2]. 2008 Butter, Marge and Armenante's eighteen other animatronics were then featured in his television pilot, 'Charged'[3].

Career[edit]

HolograFX - Best New Toy of 2013 - André Armenante demonstrating HolograFX on show floor
HolograFX[edit]

Armenante entered the toy industry with business partner Mark Setteducati. November 2011 Armenante developed a prototype of a Pepper's Ghost and smartphone toy. Setteducati became the representative of the prototype[4]. The prototype was presented and rejected by Fantasma Toys and Tenyo. May 2012 Goliath Games licensed the concept, now named HolograFX[5], a sci-fi themed magic kit with smartphone app that allowed users to engage with interactive holographic stories.[6][7][8]

2013 HolograFX received five awards: Best Toy in Youth Electronics at the U.K. Toy Fair[9], Best Tech Toy at the Gadget Show Live[10], Best Toy Of The Year at the Belgium Toy Fair. At the France Toy Fair HolograFX won Best Toy Of The Year and Grand Prix.

2014 HolograFX launched internationally, distributed primarily by Toys "R" Us® and John Adams-Toys & Games.

Magic To Do[edit]

2015 - 2016 Armenante worked along side of Jim Steinmeyer functioning as lead special effects designer for "Magic to Do" - an original musical by composer Stephen Schwartz, in partnership with Princess Cruises. "Magic To Do" was awarded an Excellence Award, presented by Live Design, in the category of Theatre Production[11].

RuPaul's Limited Edition Dolls[edit]

2017 Armenante partnered with artist and doll designer Andrew (Astor) Yang to create the commercial campaign for RuPaul's limited edition doll run.[12]

André Armenante in October 2023, performing Echoes at Oscars
The Diamond Stag[edit]

2019 Armenante worked as Producer and Technical Director for the performing art piece "The Diamond Stag", an off-off Broadway production[13][14]. The show was performed at IATI Theater in NYC, starring Andrew (Astor) Yang and Gabriella Loeb.

Online Content Creator[edit]

2021Armenante transitioned into Content Creation across multiple platforms, including Instagram, TikTok, Snapchat and YouTube. Armenante is known online as outofthehat.

Echoes At Oscars[edit]

2023 Armenante produced and starred in "Echoes at Oscars", an interactive seance show created for Oscar's in downtown Palm Springs, California.[15]

Achievements and awards[edit]

  • 2017 Live Design awarded "Magic To Do" with the "Excellence Award for Best Theatrical Design".[11]
  • 2014 Armenante received the W.I.T.T.Y. Award by the United Kingdom Toy Inventors Association.[16]
  • February 2013 KidExpo Paris, HolograFX awarded: 'Best Toy of the Year' for electronics category, 'Best Toy Across All Categories', and 'The Grand Prix'.
  • 2013 HolograFX awarded 'Top Tech Toy' from Gadget Show Live.[10]
  • 2013 Belgium Toy Fair awarded Armenante 'Best Toy Of The Year' for HolograFX.
  • January 2013 HolograFX awarded 'Best Of Show' at the United Kingdom Toy Fair.
  • 2013 London Toy Fair, HolograFX awarded 'BestNew Toy' in the category youth electronics.[9][17]

References[edit]

  1. USPTO. "Armenante, Andre Trademark Registration". USPTO.report. Retrieved 2024-03-17.
  2. USPTO. "BUTTER - Armenante, Andre Trademark Registration". USPTO.report. Retrieved 2024-03-17.
  3. Lim, Andrew (May 2008). Resnick, Jane, ed. "Andre Armenante". The Visual Opinion. 14 (5): 8, 9 – via School of Visual Arts.
  4. Settembre, Jeanette (November 17, 2013). "Magician and inventor Mark Setteducati creates HolograFX, a magic set that lets kids project holograms". NY Daily News. Retrieved January 17, 2024. Unknown parameter |orig-date= ignored (help)
  5. Stinett, Dustin (December 2013). "HolograFX". Genii. 76 (8): 68, 69, 70, 71, 72.
  6. NL2009561C2, Armenante, Andre Antonio; Mark Setteducah & Adar Golad, "Presentation device for providing a three dimensional viewing experience", issued 2014-04-07 
  7. NL2012541B1, Adar, Golad; Antonio Armenante Andre & Setteducah Mark, "Presentation device for providing a three dimensional viewing experience", issued 2016-02-15 
  8. Cerezo, Rebeca; Calderón, Vicente; Romero, Cristóbal (2019-04-01). "A holographic mobile-based application for practicing pronunciation of basic English vocabulary for Spanish speaking children". International Journal of Human-Computer Studies. 124: 13–25. arXiv:2402.07897. doi:10.1016/j.ijhcs.2018.11.009. ISSN 1071-5819.
  9. 9.0 9.1 "Best in Show - The BTHA announces Toy Fair Best New Toy Winners". Toy Fair Daily News. LEMA Publishing. January 22 (2013): 34. January 22, 2013 – via British Toys & Hobby Association, Toys 'n' Playthings.
  10. 10.0 10.1 "Fair Play - Best in Show: Top five Toy Fair tech toys chose by Gadget Show Live". Toy Fair Daily News. LEMA Publishing. 2013 (January 24): 3. January 24, 2013 – via British Toys & Hobby Association, Toys 'n' Playthings.
  11. 11.0 11.1 "Magic to Do". Live Design. March 17, 2017. Retrieved January 13, 2024.
  12. "One Of A Kind RuPaul dolls come out for Drag Con!". Fashion Doll Chronicles. 2017-05-03. Retrieved 2024-02-02.
  13. Wild, Stephi (June 9, 2019). "IATI Theater Presents THE DIAMOND STAG As Part Of Its Pride Celebration 2019". BroadwayWorld.com. Retrieved 2024-02-02.
  14. The Diamond Stag, February 10, 2021, retrieved 2024-01-16
  15. Villarreal, Pristine (October 2, 2023). ""Echoes At Oscars" Immersive Special Effects Seances in Downtown Palm Springs". NBC News Palm Springs. Retrieved January 15, 2024.
  16. "Inventors Dinner – UK Toy Inventors' Dinner". Insiders Dinner. Noted under the W.I.T.T.Y. Award winners pop-up under the years 2014. Retrieved 2024-01-16.
  17. HolograFX- Best New Toy of 2013, June 18, 2013, retrieved 2024-01-16

External links[edit]


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