Appstar Financial

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Appstar Financial
IndustryFinancial services
Founded 📆2002
Founder 👔
Headquarters 🏙️San Diego, California, U.S.
Area served 🗺️
North America
Key people
Mark S. Leibowitz,
Number of employees
📇 Address
📞 telephone

Appstar Financial is a financial services company headquartered in San Diego, California U.S.A.[1] The company provides financial processing products and services for credit and debit, and other card transactions directed towards the smaller merchants. These services may include credit & debit card process, EFT and cash advance. The mainstay of the Appstar customer base are small merchants processing in food service and smaller retail establishments. The company's main businesses is payment processing.


Appstar Financial is a registered Independent Sales Organization / Merchant Services Provider (ISO/MSP) of Fifth Third Bank.

Fifth Third Bank logo 1922.png


Founded in 2002,[1] Appstar has been accredited by the Better Business Bureau since September 24, 2002.[2] As of August 2016, Appstar has maintained their A+ rating.

EMV Rollout[edit]

AppStar has been proactive in the transition to EMV for their merchants even though general EMV acceptance has been slow for most payment processors in the United States. As of October 2015, 40% of U.S. consumers have EMV cards and roughly 25% of merchants are EMV compliant.[3]


Appstar provides credit card merchant services.[2] As an ISO/MSP in the electronic payments Industry, Appstar is a provider of merchant accounts, a type of bank account that allows businesses to accept payments by payment cards like debit or credit cards or gift cards. In addition to card processing services, Appstar sells and leases credit card processing machines[4] through direct sales and a series of resellers.


The company states that it provides services to small to medium-sized retail, home, and internet merchants.[5]


Former agents have been critical of Appstar for leads quality, some have vocalized this but as of April 2013 the company retains an A+ rating from the Better Business Bureau. Because of their prompt attention to all complaints from either customers or agents.

The Appstar Financial sales force is composed of Independent contractors who are paid commission only. Appstar however provides qualified leads to their sales people, who then visit the merchants location to do a comparison of the merchants current credit card rates and fees. Appstar then tries to lower the merchants rates in for a new contract. The independent contractor sales approach is common in the Merchant Services and Credit Card Processing industry.


  1. 1.0 1.1 1.2 "Bloomberg". Retrieved 22 Jul 2012.
  2. 2.0 2.1 "BBB". Retrieved 24 Jul 2012.
  3. "60% still have old credit cards as Oct. 1 EMV card deadline looms".
  4. "YReview". Retrieved 24 Jul 2012.
  5. "Appstar". Retrieved 24 Jul 2012.

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