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Khowala is also the only female Advisory Board Member of The Red Sea Project, Saudi Arabia.[5][6][7][8]
She is the CEO and founder of Aptamind Partners since April 2016.[9]
Khowala is a global Advisory Board Member of The World Tourism Forum Lucerne.[10][11][12]
Khowala featured in the newspaper, Riyadh Daily, in which she is recognised: “Khowala’s accomplishments in travel, tourism and hospitality will lend valuable insight into building and scaling the Red Sea project. Her appreciation for tourism as a force of good will help bring together luxury hospitality and environmental conservation together with community engagement for The Red Sea Project”.
In 2014, she was chosen and featured as one of the 50 most influential next generation leaders who will likely define the future of the tourism and hospitality industry by Swiss Economic magazine[13]
She serves as a board member of Educating The Children, a UK charity operating in Kenya which focuses on empowering young girls through education in the Masai Mara in sub-Saharan Africa.
[17]
In August 2018 Khowala was appointed as the Managing Director of Tourism of NEOM.[22]
Khowala is also the only female Advisory Board Member of The Red Sea Project, Saudi Arabia. The international Advisory Board consists of twelve world-leaders in business, tourism, environmental sustainability and conservation and include Sir Richard Branson, Steve Case, Phillippe Cousteau Jr, Carlos Duarte, J. Carl Ganter, Paul Holthus, Sven-Olof Lindblad, William McDonough, Frits Dirk van Paasschen, Vijay Poonoosamy and Sonu Shivdasani. The CEO of the Project is John Pagano.[23][24][25]
CEO and founder of Aptamind Partners since April 2016.[26][27]
Since 2016 Khowala has been a global Advisory Board Member of The World Tourism Forum Lucerne. In her capacity as a special advisor and a member of the steering committee she is responsible for the organisation, coordination and setting of the agenda for the Forums in Lucerne and China.[28][29]
She is a Keynote Speaker, Moderator and Presenter at the foremost Conference for Tourism, Family Offices, and Women in Leadership events. Regularly engages Presidents Prime Ministers, Tourism Ministers and has interviewed government representatives and CEO's globally on key challenges facing the sector. Guest Lectures for MBA level courses at different Universities and Organisations focused on the Travel, Tourism and Hospitality Sector.[30][31][32][33]
50 most influential next generation leaders 2014 by Swiss Economic magazine Bilan.[36][37]
In 2017 received the 21st Century Icon Awards in association with CNBC and London School of Economics as an inspirational game changer and Tourism leader.
[38]