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Assembled Brands

From EverybodyWiki Bios & Wiki

Assembled Brands
Incorporated
ISIN🆔
IndustryFashion
Founded 📆
Founder 👔Adam Prtizker, CEO
Number of locations
United States
Area served 🗺️
Members
Number of employees
🌐 Websiteassembledbrands.com
📇 Address
📞 telephone

Assembled Brands is a holding company that provides a group of luxury home, fashion and beauty brands with capital, distribution, marketing, and back-end operational support.[1][2]

History[edit]

Based in New York, Adam Pritzker founded the company, originally called Assembled Objects, with co-founder Kate Wendelborn, in 2013.[3] Pritzker self-funded the company at launch.[3] He is a member of the Pritzker family, which started Hyatt hotels.[3]

By 2014, Assembled Brands had $200 million under management.[2] Other than Pritzker, the sources of funding were not disclosed.

The firm specializes in providing shared business services for small, emerging fashion brands .[4][5] [6] Services include finance and accounting, capital and underwriting, content creation and marketing, sales and clienteling, forecasting and distribution.[1] The company maintains an in-house studio for photo shoots.[4]

The firm started Protagonist, a line of women’s wear, and The Line, which sells expensive home and fashion goods. It also invested in a public company, Speed Commerce, that fulfills online shopping orders.[2] The company later incubated Tenfold, a homewear designer,[7] followed by Khaite, American sportswear for women.[5]

Its subsidiary, The Line, maintains a fully staged apartment in SoHo, Manhattan and a full-staged house in Los Angeles as showrooms.[8] The showrooms sell goods from the portfolio of companies.[8] [7]

Assembled Brands strategy is to start or partner with brands that target high earners.[2] It looks for brands with a "core product" around which a collection can be built. Many of them are already digitally focused, with direct-to-consumer channels.[1] Priztker has compared Assembled Brands investment strategy in fashion to Y Combinator, a technology company incubator.[7] He has also said that the Assembled Brands goal is to create an American fashion brand conglomerate similar to Europe's LVMH. [2]

As of November 2017, the company employed 65 people.[1]

References[edit]

  1. 1.0 1.1 1.2 1.3 "How Adam Pritzker Is Building an American Fashion Conglomerate of Brands That Makes Sense". Fashionista. Retrieved 2017-11-30.
  2. 2.0 2.1 2.2 2.3 2.4 Gelles, David (5 November 2014). "A Pritzker Sets Out With Ideas of Empire". The New York Times. Retrieved 30 November 2017.
  3. 3.0 3.1 3.2 "The prince of sales". Fortune. Retrieved 2017-11-30.
  4. 4.0 4.1 "Go inside the gorgeous New York apartment where everything is for sale". Business Insider. Retrieved 2017-11-30.
  5. 5.0 5.1 "The Khaite guide to launching the next great American sportswear brand - Digiday". Digiday. 2017-10-04. Retrieved 2017-11-30.
  6. Young, Vicki M. (2018-06-27). "Adam Pritzker on Building an Accelerator Model for Start-ups". WWD. Retrieved 2018-07-12.
  7. 7.0 7.1 7.2 "Adam Pritzker Might Have the Solution to Fashion's Retail Problem". Observer. 2017-10-25. Retrieved 2017-11-30.
  8. 8.0 8.1 Friedman, Vanessa (2016-06-08). "Can America Build Its Own LVMH?". The New York Times. ISSN 0362-4331. Retrieved 2017-11-30.


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