Assembled Brands
 | This article reads like a press release or a news article or is largely based on routine coverage or sensationalism. (June 2018) |
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| Incorporated | |
| ISIN | 🆔 |
| Industry | Fashion |
| Founded 📆 | |
| Founder 👔 | Adam Prtizker, CEO |
Number of locations | United States |
Area served 🗺️ | |
| Members | |
Number of employees | |
| 🌐 Website | assembledbrands |
| 📇 Address | |
| 📞 telephone | |
Assembled Brands is a holding company that provides a group of luxury home, fashion and beauty brands with capital, distribution, marketing, and back-end operational support.[1][2]
History[edit]
Based in New York, Adam Pritzker founded the company, originally called Assembled Objects, with co-founder Kate Wendelborn, in 2013.[3] Pritzker self-funded the company at launch.[3] He is a member of the Pritzker family, which started Hyatt hotels.[3]
By 2014, Assembled Brands had $200 million under management.[2] Other than Pritzker, the sources of funding were not disclosed.
The firm specializes in providing shared business services for small, emerging fashion brands .[4][5] [6] Services include finance and accounting, capital and underwriting, content creation and marketing, sales and clienteling, forecasting and distribution.[1] The company maintains an in-house studio for photo shoots.[4]
The firm started Protagonist, a line of women’s wear, and The Line, which sells expensive home and fashion goods. It also invested in a public company, Speed Commerce, that fulfills online shopping orders.[2] The company later incubated Tenfold, a homewear designer,[7] followed by Khaite, American sportswear for women.[5]
Its subsidiary, The Line, maintains a fully staged apartment in SoHo, Manhattan and a full-staged house in Los Angeles as showrooms.[8] The showrooms sell goods from the portfolio of companies.[8] [7]
Assembled Brands strategy is to start or partner with brands that target high earners.[2] It looks for brands with a "core product" around which a collection can be built. Many of them are already digitally focused, with direct-to-consumer channels.[1] Priztker has compared Assembled Brands investment strategy in fashion to Y Combinator, a technology company incubator.[7] He has also said that the Assembled Brands goal is to create an American fashion brand conglomerate similar to Europe's LVMH. [2]
As of November 2017, the company employed 65 people.[1]
References[edit]
- ↑ 1.0 1.1 1.2 1.3 "How Adam Pritzker Is Building an American Fashion Conglomerate of Brands That Makes Sense". Fashionista. Retrieved 2017-11-30.
- ↑ 2.0 2.1 2.2 2.3 2.4 Gelles, David (5 November 2014). "A Pritzker Sets Out With Ideas of Empire". The New York Times. Retrieved 30 November 2017.
- ↑ 3.0 3.1 3.2 "The prince of sales". Fortune. Retrieved 2017-11-30.
- ↑ 4.0 4.1 "Go inside the gorgeous New York apartment where everything is for sale". Business Insider. Retrieved 2017-11-30.
- ↑ 5.0 5.1 "The Khaite guide to launching the next great American sportswear brand - Digiday". Digiday. 2017-10-04. Retrieved 2017-11-30.
- ↑ Young, Vicki M. (2018-06-27). "Adam Pritzker on Building an Accelerator Model for Start-ups". WWD. Retrieved 2018-07-12.
- ↑ 7.0 7.1 7.2 "Adam Pritzker Might Have the Solution to Fashion's Retail Problem". Observer. 2017-10-25. Retrieved 2017-11-30.
- ↑ 8.0 8.1 Friedman, Vanessa (2016-06-08). "Can America Build Its Own LVMH?". The New York Times. ISSN 0362-4331. Retrieved 2017-11-30.
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